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Tag: industry insider

Golf Can Expect Even Bigger Boom in 2021

Last year's unexpected golf boom saw a record surge in memberships, a stunning demand for tee times, and left us with a reported doubling of waiting lists at clubs. Now we have the confirmed return date for play in England, the key question is whether 2020's unprecedented enthusiasm can be replicated during the 2021 season. And early signs are that it may ultimately be surpassed. read more ...


What Does The Future Hold For Nomadic Golfers

What does the future hold for golfers who are not members of golf clubs? With courses still closed across most of the United Kingdom and the future looking pretty uncertain for us all, does the nomadic golfer still have a future, or will life become more difficult for them? It's certain to be a major issue in the game once play resumes. read more ...


What Is Happening With Your Golf Club Membership

It's that time of year when golfers renew their memberships, but with the pandemic continuing to complicate things, how is that going to work when most of us can't play? To understand more about the situation, we surveyed 600 avid golfers to discover their plans for the coming year, which made for fascinating reading. read more ...


Golfshake 2020 Highly Recommended Golf Courses

The Golfshake Highly Recommend listing data is now available for 2020 with over 300 golf clubs making the list based on the data submitted by average golfers during the year. read more ...


Golfers Reflect on 2020 and Get Set for 2021

In our most recent survey, completed in December 2020 by over 700 avid golfers, we asked golfers to reflect on their golf in 2020 and also what they were planning to do in 2021. read more ...


What Makes New Golfers Different

Golf enjoyed an unprecedented boom in 2020 in the most trying and difficult of circumstances. Countless people have returned to the game for the first time in years, while others took it up for the first time after weeks in lockdown. But how do these new golfers differ from traditional and long-standing club members? We identified several key themes. read more ...


Golfers Ready To Commit To Winter Season

Following this most unique of years and the remarkable summer golf boom, it will be fascinating to see whether that interest can be maintained throughout the winter months. Surveying 1,700 avid golfers, we discovered their plans for the winter season ahead. read more ...


Should Golf Courses Close Or Time To Keep Golf Open

Golfshake writer Derek Clements reacts to the latest announcement from the UK government and the forthcoming lockdown which will see golf courses close across England. With a growing campaign to #KeepGolfOpen an online petition has already surpassed 100,000 votes required for debate in parliament.  Should there be a U-turn to keep golf open? read more ...


Golfers Just Want a Handicap System That is Fair

The World Handicap System has generated much discussion on what it means for golfers going forward, but the vast majority of players simply want a process that is fair to everybody, reducing the number of trophy hunters and so-called bandits. Will the WHS deliver on that? That is something the governing bodies are determined to achieve. read more ...


Slow Play - How to Keep Things Moving on the Golf Course

Pace of play remains a hot topic in the minds of golfers, as underlined in a recent Golfshake Survey, which gathered views on the subject following the coronavirus lockdown, where measures initially led to quicker rounds, before a frustrating sense of normality began to hit. We analyse those opinions and what can be done to address the issue. read more ...


How to Get More Juniors Playing Golf

While golf remains highly popular and naturally appealing to older people, can the game do more to connect with the next generation? Clearly, a significant number of golfers feel that the sport must become more dynamic and engaging in the future. Golfshake's Derek Clements shares his thoughts on how that can happen. read more ...


Golfers Address Issues Facing the Game

While there has been cause for optimism in the game due to the enthusiasm of golfers in the midst of the pandemic, the deeper issues remain for many, factors that need addressing in the future for the sport to thrive in the post-COVID climate. We look at the key areas that continue to concern golfers. read more ...


Golfers Are Optimistic About Future of UK Golf Clubs

The year began with fears of mass golf course closures, but following this most unique of seasons, are golfers feeling optimistic about the future? Apparently so. When asked, 75% of golfers said they were. Golfshake's Derek Clements looks deeper into the comments and what can be learned from them. read more ...


Rounds of Golf Are Taking Less Time - And Golfers Are Loving It

Slow play has been a hot topic for years, but when the game resumed after lockdown, due to larger tee time intervals and an increase of two-balls, the Golfshake Survey has revealed that golfers have enjoyed quicker rounds, featuring less waiting time, something that many are hoping continues into the future. read more ...


What Made Golfers Play More This Summer

During lockdown most of us were going stir crazy and we missed playing golf. However, when the game returned, the sport boomed, thousands joined clubs and we played more than ever before. Looking at comments submitted by regular golfers, Derek Clements analyses the factors that drew us back to our courses. read more ...


The Reasons Golfers Joined Golf Clubs in Record Numbers

England Golf declared that over 20,000 new members have joined golf clubs this season, but that figure could be closer to 100,000. Ultimately, it's clear that the game has seen an unexpected level of growth, but the question for the industry to ponder is why did so many join golf clubs this year?  read more ...


How COVID Has Impacted Golf Spending Habits

The coronavirus pandemic is a major public health crisis, but also an economic one, significantly impacting every industry, including golf. Analysing the latest Golfshake Survey that was completed by over 2,500 keen golfers, we look into how COVID-19 has changed travel and spending habits in the game. read more ...


Golf Is More Than Just A Game - Why It Should Remain Open

For many golf is clearly more than just a game, it's an enriching activity, an integral part of daily life. Following the spring lockdown that was introduced throughout the UK, the importance of golf has became apparent during these challenging times, a spotlight was shone on the many benefits it can bring to the health and wellbeing of millions. read more ...


Why Tee Time Access is Golf's Biggest Challenge This Autumn

Golf has enjoyed a staggering boom during these extraordinary times, a dramatic turnaround that now presents another kind of challenge, namely how to address the impact of supply and demand with tee time availability. We look at why finding a way to keep everyone happy, delivering value for money, and ensuring opportunities to play in the face of narrowing hours of daylight, is the major test for the game this autumn. read more ...


Survey Reveals Unprecedented Summer Golf Boom

Following years of reported decline in membership and golfers lost to other activities, no one could have predicted the astonishing recovery golf was about to experience due to the global pandemic which has led to an unprecedented summer boom. Following widespread industry data underlining the incredible surge of interest in the game, we have surveyed the Golfshake Community to canvas their thought and opinions. read more ...


Golf is Booming - Let's Make Sure it Continues

The number of rounds played are up. Club memberships have increased. All the evidence suggests that club golf is booming in the UK, but can that be sustained into the future? Golfshake's Derek Clements looks at stories of courses that have transformed themselves, reflecting on the wider picture and this unique opportunity for the game. read more ...


English Golf Clubs Report Astonishing Surge in New Members

This has been a year that none of us will forget, but one positive sight has been the widespread image of busy courses throughout the summer, with golf clubs reporting a staggering rise in new memberships, presenting an encouraging opportunity for the industry to embrace. read more ...


Are You Ready For The World Handicap System

With golf now back, a big talking point among everyday golfers remains the World Handicap System (WHS), which is being rolled out across the world in 2020. Golfshake has surveyed 2,000 golfers to gather their thoughts on the new system, whether they understand it, what they hope it will achieve, and whether they think it's good for the game. read more ...


Where Senior Golfers Stand in the Game - What You Said

Golfshake writer and senior golfer Derek Clements reviews and breaks down the findings of a recent survey that focused on the attitudes of golfers, specifically with regards to senior golf, asking key questions about memberships, pace of play, and just how important this demograpgic is for clubs. read more ...


Non-Club Golfers React to Tee Time Availability & Green Fee Prices

Golf is now back across the UK, ushering in stories of unprecedented demand, packed courses, an influx of new members joining, and restrictions in light of safety measures. But how has it gone for non-club members? We surveyed nearly 1,000 of them, canvassing their views on the difficulties of securing tee times, whether green fees have been increased, and what they hope the future holds. read more ...


Is 54 Handicap A Step Too Far?

Golf handicaps divide opinions more than any other issue within the game of golf. Taking a look at our survey in Feb 2020, focused on handicaps, we we round up the data and your comments which make for interesting insights into what golfers think. read more ...


Unattached Golfers Express Willingness to Join Clubs

Golf clubs throughout England have experienced an unprecedented level of demand for tee times since venues reopened, but they have also seen a great interest in memberships, with reports across the country of increased applications hitting the desks of club managers since the game resumed, a trend supported by Golfshake Survey data. read more ...


Golfers Thoughts On Golf Being Back With Restrictions

Golf is back in England, but things aren't quite as we knew them, restrictions are in place, established potentially for months ahead, limiting tee times, enforcing social distancing, and shutting down clubhouse access. But what do the golfers themselves think about all this? Before play resumed, we asked them. read more ...


What Golfers Expect From Return of Golf

Before The R&A and England Golf announced that the game would resume this week, Golfshake surveyed 1,200 golfers on the potential return of the sport, specifically on what changes they expected to see implemented at courses.  read more ...


How The Coronavirus Pandemic Could Impact Golf Club Memberships

Golf continues to go through historically testing times, but looking at the wider impact on memberships for clubs, Golfshake has surveyed core golfers, highlighting their willingness to support venues, but also presenting opportunities that could emerge in the future once a sense of normality returns. read more ...


Are These the Issues Golf Clubs Still Need to Address

Golf clubs have made significant strides during the past decade to address concerns raised by the wider community of golfers, working hard to deliver a contemporary product that reflects the times, but continuing analysis of the 2019 Golfshake Survey, responded to by over 3,500, there are several key issues that need tackled in the future. read more ...


When is Golf Coming Back - Golfers Have Their Say

Rumour and speculation has intensified in recent days that golf could soon return in some manner in the UK, but providing a wide range of perspectives, Golfshake launched a survey to gather the views of golfers, on when they believe the game will resume, what form it will take, and what they hope will happen in the weeks and months ahead. read more ...


Importance Of Digital Technology For Golf Retail

This is a quickly evolving digital age, where online content dominates our lives, and golf has been significantly touched by that revolution, a fact underlined by insights gained from the 2019 Golfshake Survey, which has pointed a shift to the future, both for golfers and the wider industry. read more ...


What Golfers Think About Green Fee Pricing

We surveyed the Golfshake audience to get their views on green fee prices, the cost to be a visiting golfer and what they expect from the green fee that they pay.  Find out what they said in this article. read more ...


How to Turn Unattached Golfers Into Golf Club Members

Golf will likely experience major changes in the aftermath of the coronavirus pandemic, but one of the most key areas for the game to address is transforming unattached golfers into golf club members. Looking at data in the 2019 Golfshake Survey, we have identified factors that could help to increase membership. read more ...


Main Reasons Why Golfers Join Golf Clubs

Golf club membership remains the lifeblood of the sport, drawing in commitment from players who support their courses and play regularly throughout the year. We wanted to know the main reasons why golfers remain dedicated with their subscription to one venue, asking them why a membership was important read more ...


What Golfers Really Think About the Rules of Golf

The rules of golf remain a contentious topic, despite the modernised changes introduced last year by the R&A and USGA. Studying data from the 2019 Golfshake Survey, we have sought the opinion of everyday golfers to discover whether they fully understand the alterations that were made, agree with them, and perhaps more crucially, ask whether further modernisations are required. read more ...


Is Shortening Golf the Way to Grow the Game?

Gathering the views of thousands of golfers in the 2019 Golfshake Survey, when asked if the game should be developing more 'starter' courses, 78% of people responded with a very positive yes, raising the idea of creating shorter or adapted layouts to encourage a pathway for beginners. read more ...


Why Do We Play Golf?

Why do you play golf? Can you identify the specific appeal, or is it a multitude of reasons that make the game such an enriching part of your life? Finding that answer may help to understand methods of expanding the reach of the sport in future. We asked thousands of golfers in the Golfshake Survey to discover what draws them to golf. read more ...


The Use of Digital Tech is Essential For Golf Clubs

Following the completion of the 2019 Golfshake Survey, we discovered how responses have changed over the last two years, reflecting the continuing shift towards golfers become more digital and tech savvy, raising the question of whether the game is ready to full embrace and take advantage of these opportunities. read more ...


Why is the 7 Iron Your Favourite Club?

What is your favourite club in the bag? Unless you are one of those golfers who goes through dozens of putters and new sets of irons each season, then you probably have one. We asked thousands of players in the 2019 Golfshake Survey to name theirs, and the result may come as a surprise. read more ...


Should You Take More Responsibility on the Golf Course?

When to comes to customer satisfaction, golfers rate the quality of greens and condition of the course as the two factors they most value, but a majority believe that some venues aren't good enough. But how much is that the responsibility of the club to deliver, and to what degree can we all do more to help? read more ...


Majority of Golfers Continue to Play Through Bad Weather

Winter golf can be a tough sell in the UK, something that has been especially true in February. However, when it comes to the resilience of golfers, we have found that a majority of both club and non-club members will continue to play even when the weather turns inclement. read more ...


The Most Important Golf Club In Your Bag

The great Ben Hogan said that the three most vital clubs were the driver, putter, and wedge, in that order. But what do everyday golfers think is the Most Important Club in the Bag? We asked them in the 2019 Golfshake Survey, and the results may come as something of a surprise. read more ...


Are Membership Costs Too High And Green Fees Too Low?

Studying the results of the 2019 Golfshake Survey, the subject of cost in the game has risen, specifically whether the price of green fees has devalued club memberships in the modern age. We take a closer look at the topic, how golf compares to other industries, and whether there is an argument to adjust the expense of the sport for golfers. read more ...



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