Tag: industry insider

Survey Reveals Unprecedented Summer Golf Boom

Following years of reported decline in membership and golfers lost to other activities, no one could have predicted the astonishing recovery golf was about to experience due to the global pandemic which has led to an unprecedented summer boom. Following widespread industry data underlining the incredible surge of interest in the game, we have surveyed the Golfshake Community to canvas their thought and opinions. read more ...


English Golf Clubs Report Astonishing Surge in New Members

This has been a year that none of us will forget, but one positive sight has been the widespread image of busy courses throughout the summer, with golf clubs reporting a staggering rise in new memberships, presenting an encouraging opportunity for the industry to embrace. read more ...


Are You Ready For The World Handicap System

With golf now back, a big talking point among everyday golfers remains the World Handicap System (WHS), which is being rolled out across the world in 2020. Golfshake has surveyed 2,000 golfers to gather their thoughts on the new system, whether they understand it, what they hope it will achieve, and whether they think it's good for the game. read more ...


Where Senior Golfers Stand in the Game - What You Said

Golfshake writer and senior golfer Derek Clements reviews and breaks down the findings of a recent survey that focused on the attitudes of golfers, specifically with regards to senior golf, asking key questions about memberships, pace of play, and just how important this demograpgic is for clubs. read more ...


Non-Club Golfers React to Tee Time Availability & Green Fee Prices

Golf is now back across the UK, ushering in stories of unprecedented demand, packed courses, an influx of new members joining, and restrictions in light of safety measures. But how has it gone for non-club members? We surveyed nearly 1,000 of them, canvassing their views on the difficulties of securing tee times, whether green fees have been increased, and what they hope the future holds. read more ...


Is 54 Handicap A Step Too Far?

Golf handicaps divide opinions more than any other issue within the game of golf. Taking a look at our survey in Feb 2020, focused on handicaps, we we round up the data and your comments which make for interesting insights into what golfers think. read more ...


Unattached Golfers Express Willingness to Join Clubs

Golf clubs throughout England have experienced an unprecedented level of demand for tee times since venues reopened, but they have also seen a great interest in memberships, with reports across the country of increased applications hitting the desks of club managers since the game resumed, a trend supported by Golfshake Survey data. read more ...


Golfers Thoughts On Golf Being Back With Restrictions

Golf is back in England, but things aren't quite as we knew them, restrictions are in place, established potentially for months ahead, limiting tee times, enforcing social distancing, and shutting down clubhouse access. But what do the golfers themselves think about all this? Before play resumed, we asked them. read more ...


What Golfers Expect From Return of Golf

Before The R&A and England Golf announced that the game would resume this week, Golfshake surveyed 1,200 golfers on the potential return of the sport, specifically on what changes they expected to see implemented at courses.  read more ...


How The Coronavirus Pandemic Could Impact Golf Club Memberships

Golf continues to go through historically testing times, but looking at the wider impact on memberships for clubs, Golfshake has surveyed core golfers, highlighting their willingness to support venues, but also presenting opportunities that could emerge in the future once a sense of normality returns. read more ...


Are These the Issues Golf Clubs Still Need to Address

Golf clubs have made significant strides during the past decade to address concerns raised by the wider community of golfers, working hard to deliver a contemporary product that reflects the times, but continuing analysis of the 2019 Golfshake Survey, responded to by over 3,500, there are several key issues that need tackled in the future. read more ...


When is Golf Coming Back - Golfers Have Their Say

Rumour and speculation has intensified in recent days that golf could soon return in some manner in the UK, but providing a wide range of perspectives, Golfshake launched a survey to gather the views of golfers, on when they believe the game will resume, what form it will take, and what they hope will happen in the weeks and months ahead. read more ...


Importance Of Digital Technology For Golf Retail

This is a quickly evolving digital age, where online content dominates our lives, and golf has been significantly touched by that revolution, a fact underlined by insights gained from the 2019 Golfshake Survey, which has pointed a shift to the future, both for golfers and the wider industry. read more ...


How to Turn Unattached Golfers Into Golf Club Members

Golf will likely experience major changes in the aftermath of the coronavirus pandemic, but one of the most key areas for the game to address is transforming unattached golfers into golf club members. Looking at data in the 2019 Golfshake Survey, we have identified factors that could help to increase membership. read more ...


Main Reasons Why Golfers Join Golf Clubs

Golf club membership remains the lifeblood of the sport, drawing in commitment from players who support their courses and play regularly throughout the year. We wanted to know the main reasons why golfers remain dedicated with their subscription to one venue, asking them why a membership was important read more ...


What Golfers Really Think About the Rules of Golf

The rules of golf remain a contentious topic, despite the modernised changes introduced last year by the R&A and USGA. Studying data from the 2019 Golfshake Survey, we have sought the opinion of everyday golfers to discover whether they fully understand the alterations that were made, agree with them, and perhaps more crucially, ask whether further modernisations are required. read more ...


Is Shortening Golf the Way to Grow the Game?

Gathering the views of thousands of golfers in the 2019 Golfshake Survey, when asked if the game should be developing more 'starter' courses, 78% of people responded with a very positive yes, raising the idea of creating shorter or adapted layouts to encourage a pathway for beginners. read more ...


Why Do We Play Golf?

Why do you play golf? Can you identify the specific appeal, or is it a multitude of reasons that make the game such an enriching part of your life? Finding that answer may help to understand methods of expanding the reach of the sport in future. We asked thousands of golfers in the Golfshake Survey to discover what draws them to golf. read more ...


The Use of Digital Tech is Essential For Golf Clubs

Following the completion of the 2019 Golfshake Survey, we discovered how responses have changed over the last two years, reflecting the continuing shift towards golfers become more digital and tech savvy, raising the question of whether the game is ready to full embrace and take advantage of these opportunities. read more ...


Should You Take More Responsibility on the Golf Course?

When to comes to customer satisfaction, golfers rate the quality of greens and condition of the course as the two factors they most value, but a majority believe that some venues aren't good enough. But how much is that the responsibility of the club to deliver, and to what degree can we all do more to help? read more ...


Are Membership Costs Too High And Green Fees Too Low?

Studying the results of the 2019 Golfshake Survey, the subject of cost in the game has risen, specifically whether the price of green fees has devalued club memberships in the modern age. We take a closer look at the topic, how golf compares to other industries, and whether there is an argument to adjust the expense of the sport for golfers. read more ...


What Golfers Think of 54 Handicaps

Golfshake's Derek Clements recently wrote two feature articles on the World Handicap System and Senior Golfers, both of which raised points that divided opinion. Gathering the views of the Golfshake Community, Derek responds in this piece. read more ...


How Far Should You Hit Your Driver?

Tour players are hitting the ball further than before, but is that the same for the average golfer? It has been hot topic of discussion since the R&A published their Distance Insights Project Report, and we have studied data to see just how far everyday golfers are driving across a range of handicap categories. read more ...


Don't Expect Senior Golfers to Solve the Game's Problems

Golf clubs are searching for routes to increase revenue, but is there any weight to the idea of charging those who play the most, more for their memberships? Golfshake's Derek Clements rejects the thought of senior golfers paying more, describing the vital benefits they already bring to the game. read more ...


Golfshake 2019 Highly Recommended Golf Courses

As we start the new year and new decade, Golfshake once again compiles its list of golf courses achieving the 'Highly Recommended' status for 2019. The golf clubs achieving this continues to rise with over 500 now on the 2019 list. read more ...


6 Things Your Golf Club Must Do in 2020

We all want to see golf growing, but can your club achieve that objective? Despite reports that golf continues to see declines, we look at six things that golf clubs should be doing in 2020 to ensure they thrive and grow into the new decade. read more ...


How to Speed Up Your Rounds of Golf

The 2019 Golfshake Survey has found that the vast majority of golfers still believe that slow play is a major issue for the game. But what can be done about it, both on tour and at club level, and how could that help you to get round the course faster? We take a look a the key factors and initiatives to find an answer. read more ...


What Golf Needs to Change in the 2020s

Golf will survive, but how can it thrive in the new decade? Golfshake's Kieran Clark has identified things that he would like to see happen and change in the game that he believes will benefit the sport during the coming ten years. read more ...


Are You Hitting The Ball Further Than 5 Years Ago?

Distance is a persistently hot topic in the game, with greater numbers of tour players continuing to surpass 300 yards off the tee. But are regular, everyday golfers hitting the ball longer? We asked them in the 2019 Golfshake Survey, revealing that advancements in technology are being felt at club level. read more ...


Is Golf a Sport For Just 9 Months a Year?

In the face of short hours of daylight and often unpleasant weather conditions, the window for playing golf at this time of year becomes narrower, and often motivation to get out there is reduced. Responses to the Golfshake Survey have raised the idea of adopting a shorter, nine-month season. We explore the subject. read more ...


Has Club Golf Moved Forward During the Past Decade?

It has been quite a decade for club golf, a transitional period, much has changed as the game looks to adapt to the modern age. But how successful has that time been, and what more needs done? Golfshake's Derek Clements shares his perspective. read more ...


Are Fewer People Playing Golf in the UK?

It's a great time for British sport, but is that being reflected in the world of golf? Golfshake's Derek Clements reflects on the newly released Golf Participation Report by KPMG to see how the UK compares with the rest of Europe. read more ...


How to Save Your Golf Course This Winter

Your golf club needs your help this winter. Adam Matthews, the Course Manager at Moor Allerton in Yorkshire, has shared his thoughts on ten things that we can all do to protect our precious golf courses throughout the winter months. read more ...


Is Golf Doing Enough?

Knowing that something needs addressed and actually doing something about it are two different things. There has been much said and written about how we can grow the game, but despite those lengthy debates, is golf collectively doing enough? read more ...


The Importance of Online Golf Course Reviews

Online golf club and facility reviews are an established and important part of the golfing landscape. Will Trinkwon takes a closer look at their growing influence, how venues can take advantage, and the correct ways to deal with any negative responses. read more ...


Benefits of Golf for the Over 50s

One of the attractions of this wonderful game of ours is that you can carry on playing to a decent standard for as long as you still have breath in your body. Golfshake's Derek Clements looks at just some of the benefits of playing golf for the over-50s. read more ...


How to Save Money When Playing Golf

There is a perception that golf is an expensive sport, and there is no denying that it can be. But there are things you can do to enjoy the sport without spending a fortune. Golfshake's Derek Clements shares his money-saving tips. read more ...


How to Support Your Local Golf Club

It is a harsh fact of life that we are seeing golf clubs close down at an alarming rate as memberships tumble. But if you support your local golf club and encourage others to do the same there is a chance that it might just survive. Here, we have some ideas. read more ...


Why You Should Take up Golf Instead of Cycling

Cycling has become a hugely popular pastime in the United Kingdom, especially with older people, but we naturally believe that golf is a safer alternative. Golfshake's Derek Clements takes a look at some good (and somewhat tongue in cheek) reasons why. read more ...


Ladies Academy at Widnes Golf Club Proves Successful

Widnes Golf Club has launched its own ladies academy, introducing the game to new players, and outlining a desginated pathway into memberships to encourage integration, the social benefits,  and has proven to be a major hit. read more ...


Survey Analysis Captures Spending Habits of Golfers

Analysing the results of our 2018 Golf Survey, we have explored the spending habits of regular golfers and what they perceive to be value across the golf industry, capturing their views and relationship with the game. read more ...


What Stops Golfers Joining Clubs?

What stops regular nomadic golfers from joining clubs? Furthering on previous research, we delved into hundreds of comments submitted into our 2018 Survey to identify key areas that have dissauded these players from signing up to a membership. read more ...


The 20 Biggest Issues Facing Golf Clubs

We have analysed the considerable data and the hundreds of comments left by regular golfers in the 2018 Golfshake Survey to identify 20 key areas that the game needs to address if golf clubs are going to thrive into the future. read more ...


Is This How We Grow the Game of Golf?

Golf is looking for ways to adjust to the modern climate and ensure that clubs and have venues continue to draw new players and have a successful future. Looking at responses to our 2018 Golfshake Survey, we have picked out some possible suggestions that could make a positive difference for the game. read more ...


How Technology and Digital Platforms Can Benefit Golf

Everyone has a smartphone and these digital platforms are increasingly influential when it comes to how golfers consume and engage with the game. Adapting to this modern climate is a change for golf clubs and venues, but it has potential rewards. We delved into the 2018 Golfshake Survey to learn more about the role of technology in the lives of golfers. read more ...


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