Tag: industry insider

Main Reasons Why Golfers Join Golf Clubs

Golf club membership remains the lifeblood of the sport, drawing in commitment from players who support their courses and play regularly throughout the year. We wanted to know the main reasons why golfers remain dedicated with their subscription to one venue, asking them why a membership was important read more ...


What Golfers Really Think About the Rules of Golf

The rules of golf remain a contentious topic, despite the modernised changes introduced last year by the R&A and USGA. Studying data from the 2019 Golfshake Survey, we have sought the opinion of everyday golfers to discover whether they fully understand the alterations that were made, agree with them, and perhaps more crucially, ask whether further modernisations are required. read more ...


Is Shortening Golf the Way to Grow the Game?

Gathering the views of thousands of golfers in the 2019 Golfshake Survey, when asked if the game should be developing more 'starter' courses, 78% of people responded with a very positive yes, raising the idea of creating shorter or adapted layouts to encourage a pathway for beginners. read more ...


Why Do We Play Golf?

Why do you play golf? Can you identify the specific appeal, or is it a multitude of reasons that make the game such an enriching part of your life? Finding that answer may help to understand methods of expanding the reach of the sport in future. We asked thousands of golfers in the Golfshake Survey to discover what draws them to golf. read more ...


The Use of Digital Tech is Essential For Golf Clubs

Following the completion of the 2019 Golfshake Survey, we discovered how responses have changed over the last two years, reflecting the continuing shift towards golfers become more digital and tech savvy, raising the question of whether the game is ready to full embrace and take advantage of these opportunities. read more ...


Should You Take More Responsibility on the Golf Course?

When to comes to customer satisfaction, golfers rate the quality of greens and condition of the course as the two factors they most value, but a majority believe that some venues aren't good enough. But how much is that the responsibility of the club to deliver, and to what degree can we all do more to help? read more ...


Are Membership Costs Too High And Green Fees Too Low?

Studying the results of the 2019 Golfshake Survey, the subject of cost in the game has risen, specifically whether the price of green fees has devalued club memberships in the modern age. We take a closer look at the topic, how golf compares to other industries, and whether there is an argument to adjust the expense of the sport for golfers. read more ...


What Golfers Think of 54 Handicaps

Golfshake's Derek Clements recently wrote two feature articles on the World Handicap System and Senior Golfers, both of which raised points that divided opinion. Gathering the views of the Golfshake Community, Derek responds in this piece. read more ...


How Far Should You Hit Your Driver?

Tour players are hitting the ball further than before, but is that the same for the average golfer? It has been hot topic of discussion since the R&A published their Distance Insights Project Report, and we have studied data to see just how far everyday golfers are driving across a range of handicap categories. read more ...


Don't Expect Senior Golfers to Solve the Game's Problems

Golf clubs are searching for routes to increase revenue, but is there any weight to the idea of charging those who play the most, more for their memberships? Golfshake's Derek Clements rejects the thought of senior golfers paying more, describing the vital benefits they already bring to the game. read more ...


Golfshake 2019 Highly Recommended Golf Courses

As we start the new year and new decade, Golfshake once again compiles its list of golf courses achieving the 'Highly Recommended' status for 2019. The golf clubs achieving this continues to rise with over 500 now on the 2019 list. read more ...


6 Things Your Golf Club Must Do in 2020

We all want to see golf growing, but can your club achieve that objective? Despite reports that golf continues to see declines, we look at six things that golf clubs should be doing in 2020 to ensure they thrive and grow into the new decade. read more ...


How to Speed Up Your Rounds of Golf

The 2019 Golfshake Survey has found that the vast majority of golfers still believe that slow play is a major issue for the game. But what can be done about it, both on tour and at club level, and how could that help you to get round the course faster? We take a look a the key factors and initiatives to find an answer. read more ...


What Golf Needs to Change in the 2020s

Golf will survive, but how can it thrive in the new decade? Golfshake's Kieran Clark has identified things that he would like to see happen and change in the game that he believes will benefit the sport during the coming ten years. read more ...


Are You Hitting The Ball Further Than 5 Years Ago?

Distance is a persistently hot topic in the game, with greater numbers of tour players continuing to surpass 300 yards off the tee. But are regular, everyday golfers hitting the ball longer? We asked them in the 2019 Golfshake Survey, revealing that advancements in technology are being felt at club level. read more ...


Is Golf a Sport For Just 9 Months a Year?

In the face of short hours of daylight and often unpleasant weather conditions, the window for playing golf at this time of year becomes narrower, and often motivation to get out there is reduced. Responses to the Golfshake Survey have raised the idea of adopting a shorter, nine-month season. We explore the subject. read more ...


Has Club Golf Moved Forward During the Past Decade?

It has been quite a decade for club golf, a transitional period, much has changed as the game looks to adapt to the modern age. But how successful has that time been, and what more needs done? Golfshake's Derek Clements shares his perspective. read more ...


Are Fewer People Playing Golf in the UK?

It's a great time for British sport, but is that being reflected in the world of golf? Golfshake's Derek Clements reflects on the newly released Golf Participation Report by KPMG to see how the UK compares with the rest of Europe. read more ...


How to Save Your Golf Course This Winter

Your golf club needs your help this winter. Adam Matthews, the Course Manager at Moor Allerton in Yorkshire, has shared his thoughts on ten things that we can all do to protect our precious golf courses throughout the winter months. read more ...


Is Golf Doing Enough?

Knowing that something needs addressed and actually doing something about it are two different things. There has been much said and written about how we can grow the game, but despite those lengthy debates, is golf collectively doing enough? read more ...


The Importance of Online Golf Course Reviews

Online golf club and facility reviews are an established and important part of the golfing landscape. Will Trinkwon takes a closer look at their growing influence, how venues can take advantage, and the correct ways to deal with any negative responses. read more ...


Benefits of Golf for the Over 50s

One of the attractions of this wonderful game of ours is that you can carry on playing to a decent standard for as long as you still have breath in your body. Golfshake's Derek Clements looks at just some of the benefits of playing golf for the over-50s. read more ...


How to Save Money When Playing Golf

There is a perception that golf is an expensive sport, and there is no denying that it can be. But there are things you can do to enjoy the sport without spending a fortune. Golfshake's Derek Clements shares his money-saving tips. read more ...


How to Support Your Local Golf Club

It is a harsh fact of life that we are seeing golf clubs close down at an alarming rate as memberships tumble. But if you support your local golf club and encourage others to do the same there is a chance that it might just survive. Here, we have some ideas. read more ...


Why You Should Take up Golf Instead of Cycling

Cycling has become a hugely popular pastime in the United Kingdom, especially with older people, but we naturally believe that golf is a safer alternative. Golfshake's Derek Clements takes a look at some good (and somewhat tongue in cheek) reasons why. read more ...


Ladies Academy at Widnes Golf Club Proves Successful

Widnes Golf Club has launched its own ladies academy, introducing the game to new players, and outlining a desginated pathway into memberships to encourage integration, the social benefits,  and has proven to be a major hit. read more ...


Survey Analysis Captures Spending Habits of Golfers

Analysing the results of our 2018 Golf Survey, we have explored the spending habits of regular golfers and what they perceive to be value across the golf industry, capturing their views and relationship with the game. read more ...


What Stops Golfers Joining Clubs?

What stops regular nomadic golfers from joining clubs? Furthering on previous research, we delved into hundreds of comments submitted into our 2018 Survey to identify key areas that have dissauded these players from signing up to a membership. read more ...


The 20 Biggest Issues Facing Golf Clubs

We have analysed the considerable data and the hundreds of comments left by regular golfers in the 2018 Golfshake Survey to identify 20 key areas that the game needs to address if golf clubs are going to thrive into the future. read more ...


Is This How We Grow the Game of Golf?

Golf is looking for ways to adjust to the modern climate and ensure that clubs and have venues continue to draw new players and have a successful future. Looking at responses to our 2018 Golfshake Survey, we have picked out some possible suggestions that could make a positive difference for the game. read more ...


How Technology and Digital Platforms Can Benefit Golf

Everyone has a smartphone and these digital platforms are increasingly influential when it comes to how golfers consume and engage with the game. Adapting to this modern climate is a change for golf clubs and venues, but it has potential rewards. We delved into the 2018 Golfshake Survey to learn more about the role of technology in the lives of golfers. read more ...


What Stops Golfers Playing More?

From the 2018 Golfshake Survey, we wanted to understand the varying importance of key issues – including cost, slow play and dress codes – to identify what stops keen golfers from playing more often. read more ...


How to Increase Golf Club Memberships

The eternal question facing golf clubs is how they can attract new members. It’s a complicated subject, but perhaps the answer can be found in understanding what current members value most from their memberships, and what dissuades others from joining. We delved into responses to the 2018 Golfshake Survey to learn more. read more ...


Survey Highlights Opportunities for Golf Clubs to Increase Revenue

There is no question that it's a challenging environment for golf clubs to thrive, but where are the opportunities for venues to increase revenue? We delved into the 2018 Golfshake Survey to understand more about the habits and perceptions of golfers. read more ...


Golfshake Survey Reveals Dedication of Golfers to Game Improvement

In the latest instalment of our analysis from the 2018 Golfshake survey, canvassing the views of an almost 50/50 split between club members and non-club golfers, to learn more about their habits and approach when it comes to tuition and game improvement. read more ...


How Do Club and Non-Club Golfers Differ?

For the past five years on Golfshake, we have conducted an annual survey to gain an insight behind the evolving habits of regular golfers, split between golf club members and non-club members. We take a closer look at how these two groups differ. read more ...


Golfshake Set for Continued Growth & More Golf in 2019

The 2019 golf season is fast approaching, and there has never been a better time for golfers to engage with the Golfshake Community through the use of the Golfshake website, Score Tracking services and Golfshake apps. read more ...


Golfshake Golf Course Awards 2018

The Golfshake Course Section includes over 235,000 independent reviews submitted by regular golfers. We have delved into those submitted during the past 15 months to identify the most popular and top rated courses, showcasing those venues in the Golfshake Golf Course Awards for 2018. read more ...


Golfshake 2018 Highly Recommended Golf Courses

Golfers continue to use online reviews as an important part of their research and booking process when researching new golf courses to play and and planning golf trips.  In 2018 over 16,000 new golf course reviews were added to the Golfshake system for over 3,000 golf courses and below we take a look at those courses who continue to excel in terms of golfer expectations.rn read more ...


Top Reviewed Golf Courses of 2018

We have been highlighting popular venues (with at least ten ratings) that reviewed highly on Golfshake during the past 18 months across the regions. Now, to close out the year, we have brought them together into one place for you, celebrating those venues, which could be an informative guide for you to identify places to visit in 2019.  read more ...


Golfshake 2017 Highly Recommended Golf Courses

With over 220,000 independent golf course reviews for courses all around the world from regular golfers the Golfshake system is the #1 resource when researching where to play golf.  The recommendation updates were added to system 18 months ago allowing golfers to highlight whether they would play again or recommend when they left a review. Find out which golf clubs achieved highly recommended status during 2017. read more ...


The importance of digital tech and social media for golf

Digital platforms are becoming increasingly important for golf businesses and golf clubs with 90% of golfers surveyed in the 2017 Golfshake survey stating that they have a smartphone device.  Digital services and apps are now a great way for golf businesses to connect and engage online. Find out more for the 2017 Golfshake survey. read more ...


Insights and analysis of golf course reviews

2017 saw another milestone on the Golfshake golf course review system with the first club passing 1,000 independent reviews as well as launching new and improved review categories. This article looks inside the data. read more ...


What can golf clubs do to present and promote themselves better?

In part four of Josh Carr's examination of the 2016/16 Golfshake survey, he looks at what golf clubs can do to present and promote themselves better. read more ...


How to innovate golf club membership in 2018

Golf Writer Josh Carr explores ways golf clubs can innovate their membership in 2018, with ideas such as family membership and twilight golf, to get more people playing golf in the new year. read more ...


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