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Tag: industry insider

Golf Clubs Are Benefiting From Putting Their Members First

Golf has seen many positives from the boom in playing numbers that coincided with the global pandemic. And the good news is that UK golf clubs seem to have got their act together and put the needs and demands of their members first. read more ...


Golfers Are Playing More Than Ever Before - But How Do You Compare

As life has slowly got back to something like normality, Golfshake subscribers generally got out there and played more rounds of golf than they had previously. But how do you compare to the playing habits of both club members and nomadic golfers? read more ...


When Should Golf Green Fees Stop Rising

With the cost of living rising, so too are green fees. As they continue to rise, many Golfshake subscribers have told us that they feel like they are being taken advantage of by golf clubs and venues. But where does it end? read more ...


What Stops Many Golfers From Joining Golf Clubs

Despite the dramatic increase of members seen during the past two years, there are three main reasons why many golfers still decide not to join a golf club and, on the face of it they are pretty obvious, as discovered by the recent Golfshake Survey. read more ...


At Last - Positive Feedback About The World Handicap System

We can say, without fear of contradiction, that no subject within the game of golf has exercised the minds quite like the introduction of the World Handicap System. However, there is some encouraging feedback. There are growing signs that we are learning to live with the WHS, although the slope rating system continues to cause some confusion. read more ...


Who is The Face of Your Golf Club

When visiting golfers make their way to a new course for the first time, the welcome they receive can set the tone for the day ahead. A positive, friendly greeting can enhance the experience, whereas poor interactions can sully the memory of even the finest venues. But just who is the face of your golf club, the person charged with delivering that interaction? read more ...


Strong Websites Are Now Essential For Golf Clubs

It's a reality of the times, but successful digital marketing and communication is now essential for golf clubs to thrive and deliver an experience that benefits members and visitors alike. This is something that begins with a quality, informative and engaging website. read more ...


What Makes a Golf Course Memorable?

There are many contributing factors to determining the quality of a golf experience, but there are clear standouts in the minds of golfers when they assess the merits of a course they have just played. Looking to understand what makes a course memorable, we surveyed 950 keen golfers this winter, asking them to identify the best venue they had played this year. read more ...


Golf Popularity Booms With 5.5 million New Players

Research figures revealed by The R&A and Sports Marketing Surveys (SMS) confirms something we already all knew - golf is enjoying a huge increase in popularity.  With 5.5 million news players participating in the game over the past fives years. read more ...


Some Golf Clubs Act Like They Don't Need Visitors

One of the more surprising findings from our recent survey was that it has emerged that although golf clubs are open to visitors, a large number of non-members are actually finding it difficult to get a game, something that suggests encouragement for membership numbers, but a fact which could become an issue longer-term. read more ...


10 Things Golf Clubs Must Do in 2022

Golf continues to enjoy a boom and while huge progress has been made in many areas it is clear that much still needs to be done to ensure that golf clubs capitalise on the upsurge in interest. In our most recent survey, we asked golfers to tell us about the way their clubs communicate with them. We wanted to understand how clubs engage with golfers and what they need to do to improve the experience and attract more visitors. read more ...


The One Thing Golf Clubs Should Be Doing Right Now

This has been an extraordinary time for club golf, with most having seen an increase in membership, some having introduced waiting lists and a few bringing back joining fees. So with everything looking rosy in the garden, you would expect UK golf clubs to have stepped up to the plate when it comes to the way they treat and communicate with their members. But have they? read more ...


Why Do Golfers Stop Playing Golf

It is well enough documented that the past couple of years have witnessed an unprecedented number or people either returning to golf or taking it up for the first time.  So it seems like the perfect time to examine why some people walk away from the game. read more ...


Golf is Cheaper Than You Might Think

We have recently seen a lot of controversy regarding rising visitor green fees and also increased membership prices at clubs, but the game may still be cheaper than you think. We take a closer look at how golf compares to other leisure activities and assess the value that green fees and memberships offer. read more ...


World Handicap System Continues to Cause Confusion

Last year's introduction of the new World Handicap System was a significant moment for the game, a process that was engineered to make the sport fairer and more accessible. But now, essentially a full season into the new era, how successful has that been and has the everyday golfer embraced the WHS? read more ...


Tough Times For Nomadic Golfers But Should They Be Surprised

When golf resumed after lockdown, tee times were effectively like gold dust. The majority of clubs were only opening for members, meaning that the nomadic golfer was truly stuck in limbo. But as clubs prioritised their members, was it surprising that visitors were left out in the cold?  read more ...


How Golf Can Better Market Itself to New Players

Golf is always looking for ways to market itself towards new players, but what can be done to make the sport more attractive and welcoming to others? From the help of the Golfshake Community and the incredible responses from our recent survey, we look at some comments regarding how the game can further improve participation and secure its long-term future. read more ...


Is It Time For Golf Membership To Incorporate Several Courses

Satisfying demand from both members and visitors - while providing value - has been a challenge for golf clubs in recent times. In this changing world, could we see the idea of traditional memberships transform into something more radical and innovative? We look at the question of whether it's time for golf memberships to incorporate several courses. read more ...


How Long Will the Golf Boom Last?

Club golf has been patting itself on the back for the past 12 months as demand for membership has continued to soar. But is everything in the garden really as rosy as we would all like to think? We ran a survey in which we asked you for your feedback and found intriguing answers for the future. read more ...


Why Golfers Are Thrilled by The Return of Bunker Rakes

The bunker rake, how dearly you have been missed. The responses from our recent Golfshake Survey have indicated that the golf community is also thankful that rakes have returned, but there are questions about general maintenance that need addressed. read more ...


Are Increased Golf Membership Fees Justified

Through a recent survey conducted by Golfshake, many golfers have commented on a rise of membership costs during the past year, which hasn't always been invested by clubs. We look at their responses and analyse whether increased membership fees are justified. read more ...


Why Women Play Golf - Golfshake Survey Feedback

WE ALL know that, despite the boom the game is enjoying, club golf still faces many challenges, not the least of which is finding ways to make the game more attractive to girls and women.  In our Winter Survey we wanted to know what inspired female golfers to take up the sport, how they first played, and their thoughts on what's important for beginners. read more ...


There Is More To Golf Than Just Being A Golf Club Member

This past year has seen an extraordinary surge in demand for golf club memberships, leading to a considerable number of venues restoring waiting lists and entry fees. However, despite that, a significant proportion of golfers continue to remain unattached. And there is nothing wrong with that. It got us thinking about a key question; is golf as a whole overly focused on trying to create more club members? read more ...


Social Benefits of Golf Are Increasingly Attractive

The reasons why people first started playing golf have changed during the past decade, a comprehensive survey conducted by Golfshake has found, highlighting the attractive benefits of the sport in a modern age, with the social aspect of the game becoming a major factor. read more ...


The Need To Save Municipal Golf Courses And Importance Of Driving Ranges

The pathways into golf are certainly diverse, but this is a changing world, where less organised, shorter forms of the game are proving to be popular.. Affordability is key too, which is why our public venues remain so vitally important when supported correctly and with care. We have uncovered a fascinating pattern, highlighting that the venues where new players are first introduced to the game is potentially changing. read more ...


Have You Ever Taken A Break From Golf - Many Golfers Do

Golf is rightly considered to be the game for a lifetime, played by all generations, but it's clear that for many that relationship isn't a consistently unbroken one, as the latest Golfshake Survey has discovered that a significant number of golfers have taken an extended break from the sport for a variety of reasons. read more ...


How Golfers First Experience And Get Into Golf

Golfers have a meaningful relationship with the game, it's an essential part of their lives, and everyone has their own story about how they first became acquainted with it. Learning more about these personal tales, we discovered your earliest memories, how you first experienced the sport, and what (and perhaps who) drove you to participate in the first place. read more ...


Golf Can Expect Even Bigger Boom in 2021

Last year's unexpected golf boom saw a record surge in memberships, a stunning demand for tee times, and left us with a reported doubling of waiting lists at clubs. Now we have the confirmed return date for play in England, the key question is whether 2020's unprecedented enthusiasm can be replicated during the 2021 season. And early signs are that it may ultimately be surpassed. read more ...


What Does The Future Hold For Nomadic Golfers

What does the future hold for golfers who are not members of golf clubs? With courses still closed across most of the United Kingdom and the future looking pretty uncertain for us all, does the nomadic golfer still have a future, or will life become more difficult for them? It's certain to be a major issue in the game once play resumes. read more ...


What Is Happening With Your Golf Club Membership

It's that time of year when golfers renew their memberships, but with the pandemic continuing to complicate things, how is that going to work when most of us can't play? To understand more about the situation, we surveyed 600 avid golfers to discover their plans for the coming year, which made for fascinating reading. read more ...


Golfshake 2020 Highly Recommended Golf Courses

The Golfshake Highly Recommend listing data is now available for 2020 with over 300 golf clubs making the list based on the data submitted by average golfers during the year. read more ...


Golfers Reflect on 2020 and Get Set for 2021

In our most recent survey, completed in December 2020 by over 700 avid golfers, we asked golfers to reflect on their golf in 2020 and also what they were planning to do in 2021. read more ...


What Makes New Golfers Different

Golf enjoyed an unprecedented boom in 2020 in the most trying and difficult of circumstances. Countless people have returned to the game for the first time in years, while others took it up for the first time after weeks in lockdown. But how do these new golfers differ from traditional and long-standing club members? We identified several key themes. read more ...


Golfers Ready To Commit To Winter Season

Following this most unique of years and the remarkable summer golf boom, it will be fascinating to see whether that interest can be maintained throughout the winter months. Surveying 1,700 avid golfers, we discovered their plans for the winter season ahead. read more ...


Should Golf Courses Close Or Time To Keep Golf Open

Golfshake writer Derek Clements reacts to the latest announcement from the UK government and the forthcoming lockdown which will see golf courses close across England. With a growing campaign to #KeepGolfOpen an online petition has already surpassed 100,000 votes required for debate in parliament.  Should there be a U-turn to keep golf open? read more ...


Golfers Just Want a Handicap System That is Fair

The World Handicap System has generated much discussion on what it means for golfers going forward, but the vast majority of players simply want a process that is fair to everybody, reducing the number of trophy hunters and so-called bandits. Will the WHS deliver on that? That is something the governing bodies are determined to achieve. read more ...


Slow Play - How to Keep Things Moving on the Golf Course

Pace of play remains a hot topic in the minds of golfers, as underlined in a recent Golfshake Survey, which gathered views on the subject following the coronavirus lockdown, where measures initially led to quicker rounds, before a frustrating sense of normality began to hit. We analyse those opinions and what can be done to address the issue. read more ...


How to Get More Juniors Playing Golf

While golf remains highly popular and naturally appealing to older people, can the game do more to connect with the next generation? Clearly, a significant number of golfers feel that the sport must become more dynamic and engaging in the future. Golfshake's Derek Clements shares his thoughts on how that can happen. read more ...


Golfers Address Issues Facing the Game

While there has been cause for optimism in the game due to the enthusiasm of golfers in the midst of the pandemic, the deeper issues remain for many, factors that need addressing in the future for the sport to thrive in the post-COVID climate. We look at the key areas that continue to concern golfers. read more ...


Golfers Are Optimistic About Future of UK Golf Clubs

The year began with fears of mass golf course closures, but following this most unique of seasons, are golfers feeling optimistic about the future? Apparently so. When asked, 75% of golfers said they were. Golfshake's Derek Clements looks deeper into the comments and what can be learned from them. read more ...


Rounds of Golf Are Taking Less Time - And Golfers Are Loving It

Slow play has been a hot topic for years, but when the game resumed after lockdown, due to larger tee time intervals and an increase of two-balls, the Golfshake Survey has revealed that golfers have enjoyed quicker rounds, featuring less waiting time, something that many are hoping continues into the future. read more ...


What Made Golfers Play More This Summer

During lockdown most of us were going stir crazy and we missed playing golf. However, when the game returned, the sport boomed, thousands joined clubs and we played more than ever before. Looking at comments submitted by regular golfers, Derek Clements analyses the factors that drew us back to our courses. read more ...


The Reasons Golfers Joined Golf Clubs in Record Numbers

England Golf declared that over 20,000 new members have joined golf clubs this season, but that figure could be closer to 100,000. Ultimately, it's clear that the game has seen an unexpected level of growth, but the question for the industry to ponder is why did so many join golf clubs this year?  read more ...


How COVID Has Impacted Golf Spending Habits

The coronavirus pandemic is a major public health crisis, but also an economic one, significantly impacting every industry, including golf. Analysing the latest Golfshake Survey that was completed by over 2,500 keen golfers, we look into how COVID-19 has changed travel and spending habits in the game. read more ...


Golf Is More Than Just A Game - Why It Should Remain Open

For many golf is clearly more than just a game, it's an enriching activity, an integral part of daily life. Following the spring lockdown that was introduced throughout the UK, the importance of golf has became apparent during these challenging times, a spotlight was shone on the many benefits it can bring to the health and wellbeing of millions. read more ...



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