Latest Industry News

How The Coronavirus Pandemic Could Impact Golf Club Memberships

Golf continues to go through historically testing times, but looking at the wider impact on memberships for clubs, Golfshake has surveyed core golfers, highlighting their willingness to support venues, but also presenting opportunities that could emerge in the future once a sense of normality returns. read more ...


Communication is Key as Golf Clubs Launch Fundraising Efforts

Already struggling before the present crisis, several golf clubs, including a handful in Ireland, have closed their doors for the last time, while in the face of economic worries, other venues across the British Isles have launched fundraising efforts to ensure their survival going forward. But as Derek Clements notes, effective communication is vital in the future. read more ...


Guidance Revealed For When Golf Does Resume

In the face of the coronavirus pandemic, golfers and venues throughout the UK have been searching for answers on how the game could return safely in the present climate. Now, led by The R&A, governing bodies across the industry have revealed essential guidance on how golf should be played once current restrictions begin to be lifted. read more ...



More Industry News

Troubled Times for Scottish Golf at a Time When Unity is Needed

These are uncertain times for the governing body in the nation that gave birth to the modern game, as Scottish Golf has seen its third chief executive depart in four years, with significant financial challenges leading to difficult decisions for an organisation that is battling to restore its reputation. read more ...


Membership Decision Time - Your Golf Club Needs You More Than Ever

Have you renewed your club membership yet? Faced with uncertainty and financial pressure, some golfers will understandably be hesitant in the current climate, but as Golfshake's Derek Clements explains, without significant commitment from members, many venues may not survive the crisis. read more ...


How Coronavirus is Affecting the World of Golf

Just how has the coronavirus pandemic impacted your golf? As Derek Clements explains, the crisis is affecting the industry at large, from regular clubs to struggling tour professionals, and the caddies whose incomes have been placed on hold for the time being. read more ...


The Potential Impact of Coronavirus on Golf

With more than 100,000 cases of coronavirus recorded worldwide - a figure that is sure to increase dramatically - it might be time to consider how it is going to impact on the world of golf. Golfshake's Derek Clements looks at the continuing situation. read more ...


Why Do We Play Golf?

Why do you play golf? Can you identify the specific appeal, or is it a multitude of reasons that make the game such an enriching part of your life? Finding that answer may help to understand methods of expanding the reach of the sport in future. We asked thousands of golfers in the Golfshake Survey to discover what draws them to golf. read more ...


The Use of Digital Tech is Essential For Golf Clubs

Following the completion of the 2019 Golfshake Survey, we discovered how responses have changed over the last two years, reflecting the continuing shift towards golfers become more digital and tech savvy, raising the question of whether the game is ready to full embrace and take advantage of these opportunities. read more ...


Protect Your Golf Clubs From Theft With New Database

Combating the issue of golf club theft, American Golf has revealed a unique industry wide venture that should address the problem. The new initiative, named Immobigolf, is to deter crime by helping to track down stolen clubs, taken from individuals or retailers, which often come back into the marketplace through trade-ins and the second-hand club business.  read more ...


Glasgow Course Closures Confirmed - And the List Keeps Growing

Glasgow City Council has passed a budget that will likely result in the closure of five of the six municipal courses within the city, a blow to golfers, but one that raises fears that future closures will be imminent in other parts of Scotland and the UK. Golfshake's Derek Clements takes a closer inspection at the potential impact. read more ...


Are Membership Costs Too High And Green Fees Too Low?

Studying the results of the 2019 Golfshake Survey, the subject of cost in the game has risen, specifically whether the price of green fees has devalued club memberships in the modern age. We take a closer look at the topic, how golf compares to other industries, and whether there is an argument to adjust the expense of the sport for golfers. read more ...


Potential Closure of Glasgow Municipal Courses is Devastating

Five of Glasgow's six municipal golf courses are facing potential closure, with a Council decision imminent. Golfshake's Derek Clements was born in the city and grew up playing these public layouts, and he describes the devastating impact that losing them could have on the wider community. read more ...


Female Golf Participation Increases in Northern Ireland

Northern Ireland has been leading the way by implementing the R&A's Women in Golf Charter, launching a series of events and initiatives that have seen female participation in the country increase at a faster rate than before. read more ...


How Golfers Can Support Mental Health of Greenkeepers

Have you considered the impact that pressure from members and negative feedback can have on the mental health of greenkeepers? Golfshake's Andy Picken was intrigued by the story of Michael Davie, Course Manager at Hazel Grove, who received a special award recognising the efforts he has made to support his colleagues across the industry. read more ...


Littlestone Attracts Younger Golfers With Revamped Memberships

Kent's Littlestone Golf Club has sought to attract younger golfers to its revered course and the adjacent Warren Club by revamping its membership structure, providing incredible value for several key age groups. read more ...


Golfshake 2019 Highly Recommended Golf Courses

As we start the new year and new decade, Golfshake once again compiles its list of golf courses achieving the 'Highly Recommended' status for 2019. The golf clubs achieving this continues to rise with over 500 now on the 2019 list. read more ...


6 Things Your Golf Club Must Do in 2020

We all want to see golf growing, but can your club achieve that objective? Despite reports that golf continues to see declines, we look at six things that golf clubs should be doing in 2020 to ensure they thrive and grow into the new decade. read more ...


What Golf Needs to Change in the 2020s

Golf will survive, but how can it thrive in the new decade? Golfshake's Kieran Clark has identified things that he would like to see happen and change in the game that he believes will benefit the sport during the coming ten years. read more ...


Could Your Golf Club Move to an Environmentally Sustainable Future?

Provider of sustainable golf tees, OCEAN TEE has tasked UK golfers with nominating their club to become one of 25 venues that will make a commitment to get plastic off their course, embarking on an environmentally friendly future as part of the OCEAN TEE Crowd Initiative. read more ...


Pro Shot Golf Club MK Review

Short days in winter mean early tee times and no chance of a sneaky nine holes after work. However, Golfshake Ambassador Rob Cross has found a solution in Pro Shot Golf Club in Milton Keynes. Rob describes the experience of visiting there and the indoor facilities available. read more ...


Free Golf Lesson at American Golf This Christmas

With golfers gearing up for the New Year and 2020 golfing season, American Golf is giving golfers across the U.K. & Ireland the gift of better golf this Christmas, with its offer of a free golf lesson at American Golf Stores nationwide.  Is there a better way to get your game on track for 2020 and the season ahead? read more ...


Toptracer Launches Global Nine-Shot Range Challenge

Toptracer is launching its first skills-based challenge, featuring a nine-shot test of shot-making ability between 55 and 160 yards that will see golfers compete against each other from locations across the planet. read more ...


New Interactive Game Improvement Platform Launched

Providing an alternative to the traditional model of golf coaching, a group of UK PGA Professionals have launched Golfin, a mobile platform that offers an interactive outlet for game improvement.  read more ...


Nevada Bob’s Colchester Celebrates 25 Year Anniversary

Undoubtedly a success story in golf, Nevada Bob's in Colchester is celebrating 25 years in business. Golfshake Ambassador Matt Holbrook visited to hear more about the secrets behind that longevity, how the industry has changed, and what the future holds. read more ...


Are Fewer People Playing Golf in the UK?

It's a great time for British sport, but is that being reflected in the world of golf? Golfshake's Derek Clements reflects on the newly released Golf Participation Report by KPMG to see how the UK compares with the rest of Europe. read more ...


Carnoustie Named Best Course at World Golf Awards

The legendary Championship Course at Carnoustie was a big winner at the 6th World Golf Awards, receiving the accolade of World's Best Golf Course 2019. We recap that accolade and reflect on the other major victories of the night. read more ...


Golf Course Closures Fast Reaching Crisis Point

With a number of recent golf club closures, Golfshake writer Derek Clements asks whether we are reaching a crisis point and assesses the changing landscape over the past 20+ years. read more ...


Is Golf Doing Enough?

Knowing that something needs addressed and actually doing something about it are two different things. There has been much said and written about how we can grow the game, but despite those lengthy debates, is golf collectively doing enough? read more ...


David Leadbetter Hosts Coaching Summit at Stoke Park

Despite enjoying decades at the top, David Leadbetter continues to learn from others, hosting the eighth edition of his coaching summit for The Leadbetter Golf Academy at Stoke Park, bringing together dozens of golf professionals and experts for a two-day gathering. read more ...


The Importance of Online Golf Course Reviews

Online golf club and facility reviews are an established and important part of the golfing landscape. Will Trinkwon takes a closer look at their growing influence, how venues can take advantage, and the correct ways to deal with any negative responses. read more ...


The Golf Foundation Looks to Build on Presence at Open

The Golf Foundation had a major presence at Royal Portrush during the Open Championship, including the presence of its Ambassadors, which is hoped could have significant benefits when it comes to drawing the next generation to the sport. read more ...


Toptracer: At The Open and Beyond

This year’s Open stood out for many reasons. One of these was the amazing atmosphere and the unusually high engagement of in-person and TV technology.  Part of this included the Toptracer technology on the tournament range. We found out more. read more ...


England Golf Captains Programme Supports Golf Foundation in 2019

Supporting the Golf Foundation this year, the England Golf Captains programme is backing the charity in 2019, encouraging its members to raise funds and help continue the key work in securing the future of golf. read more ...


Acclaimed Slieve Russell Branded as PGA National Ireland

Located in the spectacular Ballyconnell in County Cavan, the acclaimed Slieve Russell Hotel, Golf & Country Club has been endorsed by The PGA, joining the associations other venues and will be branded as PGA National Ireland. read more ...


How to Save Money When Playing Golf

There is a perception that golf is an expensive sport, and there is no denying that it can be. But there are things you can do to enjoy the sport without spending a fortune. Golfshake's Derek Clements shares his money-saving tips. read more ...


How to Support Your Local Golf Club

It is a harsh fact of life that we are seeing golf clubs close down at an alarming rate as memberships tumble. But if you support your local golf club and encourage others to do the same there is a chance that it might just survive. Here, we have some ideas. read more ...


American Golf to Deliver Fan Experience at European Tour Events

American Golf has partnered with the European Tour to provide Fan Experience Zones at this year's British Masters, BMW PGA Championship and Scottish Open. read more ...


Why You Should Take up Golf Instead of Cycling

Cycling has become a hugely popular pastime in the United Kingdom, especially with older people, but we naturally believe that golf is a safer alternative. Golfshake's Derek Clements takes a look at some good (and somewhat tongue in cheek) reasons why. read more ...


Competitive Side of Golf Should be Pushed to Draw New Members

There have been many suggested routes to attracting new people into the game, but golfers who used to play a variety of sports at competitive amateur level - whether it be football, cricket, rugby, tennis etc - could be an overlooked tool for clubs seeking to draw additional members. read more ...


Golf Programme Improves Mental Wellbeing of Young People

The Golf Foundation has presented striking results from a rearch project measuring the impact of a new coaching on 11-16-year-olds. During a period of 10 weeks, each of the young people involved in the pilot project demonstrated a statistically significant improvement in their mental well-being. read more ...


Golfshake Launches New Content App

We have just launched the new Golfshake Golf Daily Content App, which has been designed to keep our golfers updated with all the latest news and features on the website, providing a daily fix of gear and course reviews, not to mention regularly updated tips from our vast Tuition Section library. read more ...


Ladies Academy at Widnes Golf Club Proves Successful

Widnes Golf Club has launched its own ladies academy, introducing the game to new players, and outlining a desginated pathway into memberships to encourage integration, the social benefits,  and has proven to be a major hit. read more ...


Survey Analysis Captures Spending Habits of Golfers

Analysing the results of our 2018 Golf Survey, we have explored the spending habits of regular golfers and what they perceive to be value across the golf industry, capturing their views and relationship with the game. read more ...


What Stops Golfers Joining Clubs?

What stops regular nomadic golfers from joining clubs? Furthering on previous research, we delved into hundreds of comments submitted into our 2018 Survey to identify key areas that have dissauded these players from signing up to a membership. read more ...


The 20 Biggest Issues Facing Golf Clubs

We have analysed the considerable data and the hundreds of comments left by regular golfers in the 2018 Golfshake Survey to identify 20 key areas that the game needs to address if golf clubs are going to thrive into the future. read more ...


Is This How We Grow the Game of Golf?

Golf is looking for ways to adjust to the modern climate and ensure that clubs and have venues continue to draw new players and have a successful future. Looking at responses to our 2018 Golfshake Survey, we have picked out some possible suggestions that could make a positive difference for the game. read more ...


How Technology and Digital Platforms Can Benefit Golf

Everyone has a smartphone and these digital platforms are increasingly influential when it comes to how golfers consume and engage with the game. Adapting to this modern climate is a change for golf clubs and venues, but it has potential rewards. We delved into the 2018 Golfshake Survey to learn more about the role of technology in the lives of golfers. read more ...


Plan Launched to Drive Junior Memberships in Shropshire & Herefordshire

To combat the declining number of young golf club members in Shropshire & Herefordshire, a new action plan has been unveiled to address the situation with England Golf, looking to translate the rising number of juniors playing a form of the game into those joining clubs. read more ...


What Stops Golfers Playing More?

From the 2018 Golfshake Survey, we wanted to understand the varying importance of key issues – including cost, slow play and dress codes – to identify what stops keen golfers from playing more often. read more ...


How to Increase Golf Club Memberships

The eternal question facing golf clubs is how they can attract new members. It’s a complicated subject, but perhaps the answer can be found in understanding what current members value most from their memberships, and what dissuades others from joining. We delved into responses to the 2018 Golfshake Survey to learn more. read more ...


Survey Highlights Opportunities for Golf Clubs to Increase Revenue

There is no question that it's a challenging environment for golf clubs to thrive, but where are the opportunities for venues to increase revenue? We delved into the 2018 Golfshake Survey to understand more about the habits and perceptions of golfers. read more ...


Golfshake Survey Reveals Dedication of Golfers to Game Improvement

In the latest instalment of our analysis from the 2018 Golfshake survey, canvassing the views of an almost 50/50 split between club members and non-club golfers, to learn more about their habits and approach when it comes to tuition and game improvement. read more ...


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