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Latest Industry News

Your Chance To Play The Old Course In Reverse

The timeless atmosphere of the Old Course at St Andrews is set to take on a new twist, as golfers are invited to take a journey through time and explore the Old Course Reversed. To commemorate 50 years of the St Andrews Links Trust being custodians of the world’s most renowned golfing landscape, they have announced an annual event that will give golfers a unique chance to experience the famous course from a fresh perspective. read more ...


Understanding KBS Golf Shafts: An Interview with Kim Braly

Making the right choice when selecting a golf shaft, to match your swing characteristics, can be the key to unlocking lower scores and long-term improvement. KBS Golf Shafts has become one of the leading brands in shaft selection, having been established in 2008 by iconic shaft designer Kim Braly.  Golfshake sat down with Kim Braly to discuss more. read more ...


McGinley Could Be The Right Man To Replace Azinger

It came as a shock when NBC announced that they would not be renewing Paul Azinger’s contract as lead golf analyst. So it comes as another surprise that they might be replacing him with Paul McGinley. read more ...



More Industry News

Highlights From The 2023 World Golf Awards

The 2023 World Golf Awards ceremony took place recently, with a selection of fine establishments enjoying their time in the limelight. There were over 20 awards issued during the evening, but we have selected a few that should pique the interest of ardent golfers. read more ...


Golf Club Costs May Have To Rise - But Is It Fair?

In an additional View From The Fairway this week, Golfshake's Derek Clements reflects on his article last week focused on his woes joining a new golf club and it may have hit a nerve with other golfers. read more ...


Motocaddy Extends Successful Defibrillator Campaign at Golf Clubs

Motocaddy has extended its partnership with Today's Golfer to support its 'Drive for Defibs' campaign, following a hugely successful first year that saw over 330 defibrillators registered at UK golf clubs. read more ...


TaylorMade Unveil Milled Grind 4 (MG4) Wedges

TaylorMade have announced the release of their new Milled Grind 4 (MG4) wedge that looks set to be highly popular.  Golfers will find a combination of spin control, versatility and a premium feel in the MG4 wedge. read more ...


Podcast Season 2 #29: Chris Hollins on Where To Play Golf In Portugal

This week Ryan and Matt discussed the biggest golf stories of the week - including Justin Thomas just missing out, Bryson's 58, and Celine Boutier's back-to-back wins. They then look ahead to the 2023 Women's Open before exploring golf in Portugal with Ryan sitting down to chat with Chris Hollins from Golf's Greatest Holes. read more ...


New State of The Art Golf Facility Opens in Glasgow

Following last year's unveiling of Topgolf Glasgow in nearby Rutherglen, Scotland's largest city has even more to savour after the official opening of Golf It! on the south bank of Hogganfield Loch. read more ...


Official Thank A Greenkeeper Day Returns in September

Wherever you play golf, the game is only made possible and enjoyable due to the hardworking professionals who maintain our beloved courses. All golfers should be grateful for the efforts of greenkeepers every day, but BIGGA is once again hosting a specific date for everyone to participate in Thank A Greenkeeper Day. read more ...


The Golf Boom Continues to Grow Worldwide

Following the unprecedented boom in golf during the height of the pandemic, many observers were concerned that interest would begin to wane once normality returned, especially in the midst of the cost of living crisis, but new global participation figures announced by The R&A have painted an optimistic picture. read more ...


Oulton Hall Hotel, Spa & Golf Resort TrackMan Range Review

Oulton Hall recently introduced TrackMan Range technology to more than 15 bays at its driving range. Ryan Rastall, Golfshake Equipment Expert, was joined by Carly Booth and Simon Dyson to test the new facilities. read more ...


Funding Boost Provided to Grow Junior Golf in Great Britain And Ireland

Following a hugely successful week at The Open were the Golf Foundation delivered junior golf to over 6,000 people, The R&A has renewed its commitment as a partner with a funding boost. read more ...


Nominations Open For Women in Golf Awards

The 2023 Women in Golf Awards will take place at Walton Heath in August on the eve of the AIG Women's Open, with nominations open for each of the awards that now have announced sponsors from across the industry! read more ...


Women in Golf Awards Set For Walton Health Before Women's Open

Part of an exciting week at Walton Heath Golf Club as its hosts the AIG Women's Open, the 2023 Women in Golf Awards will be hosted at the acclaimed venue on the evening of Tuesday 8th August just before the championship begins on the Thursday. read more ...


FootJoy Celebrates 100-Year History

For a century, the name of FootJoy has become synonymous with the game of golf. From their innovative performance-enhancing shoes to helpful accessories. We take a look into the company's 100-year journey, exploring the key developments in the brand's history that have helped propel them into becoming one of the most reputable names in golf. read more ...


Golf Fans Want to See Leadership Changes After Merger

It is a story that has dominated the headlines - the proposed merger between the PGA Tour, DP World Tour and the Public Investment Fund (PIF). We ran a survey to seek your views. Unsurprisingly, you were as shocked as the rest of us. read more ...


Golfshake Reveals Highly Recommended & Outstanding Venues For 2023

Golfshake is delighted to reveal the 595 venues receiving the Highly Recommended status and 139 venues receiving the Service Excellence status for golf course reviews submitted to Golfshake during 2022. read more ...


The Golfshake Golf Course Awards

The Golfshake Course Section is home to an incredible 280,000 golf course reviews submitted by the Golfshake Community over the last 12 years. With over 20,000 reviews submitted in 2022, we have analysed the data and identified the 2022 Golfshake Award Winners. read more ...


PlayMoreGolf Reports Significant Shift in Golfer Habits

PlayMoreGolf, the UK’s largest points-based golf membership scheme, have announced record-breaking sales figures that may signal a significant shift in golfers’ habits. In March, the company achieved new member sales to the value of £1.25million - a 48% increase from its previous best. read more ...


London Airlinks Golf Course to Open in May

A brand-new London-based golf club will open its doors for the first time in May 2023, with London Airlinks looking to arrive with a bang. Inspired by Scotland’s famous coastal courses, Glendale Golf’s London Airlinks Golf Course is the result of a multi-million-pound investment. read more ...


Stadium Golf Tour Announced For The UK

A new Stadium Golf Tour has been announced for the UK, where amateur golfers will be offered the opportunity of playing in some of the region’s finest sports stadiums. The home of England Rugby, Twickenham, will be the first venue to host the tour, which will take place in June. read more ...


Golfers Spirits Goes Public

Whighams Wine Bar and Boris Lietzow - owner of Jack White Hickory Golf Shop in Gullane - are thrilled to announce a collaborative project that will bring golfing spirits to your kitchen. read more ...


GolfSixes League Encourages Jump in Junior Memberships at Golf Clubs

Junior membership figures have soared across the 542 golf clubs in England, Scotland, Wales and Ireland who participated in the GolfSixes League in 2022 - with even more growth expected this year. read more ...


New Breaking With Tradition Film Broadcast on Sky Sports Golf

This Christmas, golf fans can enjoy Breaking With Tradition, a documentary from filmmaker Sandra ML Mesrine and industry expert Nicole Wheatley that explores the history of women in golf.  read more ...


Topgolf Glasgow to Open This December

It has been announced that Scotland's first Topgolf destination will open its doors to the public on Friday 16th December at 10am in Rutherglen near Glasgow. read more ...


Golf Greenkeeping Photographic Competition Reveals 2022 Winner

Ipswich Golf Club greenkeeper and BIGGA member Joe Simpson has been declared the overall winner of British & International Golf Greenkeepers Association (BIGGA) Annual Photographic Competition 2022 sponsored by Syngenta. read more ...


PlayMoreGolf Announces Black Friday Flexible Membership Deals

The UK’s largest points-based golf membership scheme, PlayMoreGolf is offering £15 off yearly membership and 20 free points for home golf rounds (worth up to £70) as part of Black Friday. read more ...


Golf Rule Changes You Must Know For 2023

The R&A and USGA have updated the Rules of Golf, consolidating the modernisation process that began when the governing bodies last updated the rules in 2019. read more ...


Juniors Light Up Quinta do Lago - Justin Rose Telegraph Junior Golf Championship

This year’s iteration of the Justin Rose Telegraph Junior Golf Championship has concluded, with Dylan Shaw-Radford and Sophia Fullbrook winning the male and female titles respectively. read more ...


An Introduction to Sustainable Golf Week

Ahead of Sustainable Golf Week, Golfshake Ambassador Andy Picken has been conducting research into the many ventures that have been launched to make the game more environmentally friendly. Here, Andy provides an Introduction. read more ...


More Golfers Are Turning to Second Hand Equipment Market

With golfers changing their buying habits, Europe's largest second-hand equipment retailer golfclubs4cash has reported growth that exceeds the pandemic boom of 2020. read more ...


The First Sustainable Golf Week Takes Place Next Month

Next month, the first Sustainable Golf Week is being hosted by GEO Foundation for Sustainable Golf with its partners and collaborators globally, which shall offer the chance to reflect, celebrate and accelerate industry efforts to build a greener future for the game. read more ...


INFINITUM Continues Development For The Future at Popular Costa Dorada Resort

INFINITUM, located in Costa Dorada in the North East of Spain, continues to highlight its status as one of the regions premier golf, lifestyle and real-estate resorts, with details for the newly revitalised Lakes course, providing enhancements for visiting golfers as well as wider commitment to environmental sustainability. read more ...


Titleist Announce Equipment Performance Following Successful PGA Tour Season

Titleist have announced details of its first-ever clean sweep of the major equipment categories at the PGA Tour season ending Tour Championship, with seven of the top 10 playing a Titleist golf ball. read more ...


The Golf Foundation Delivers Golf Sessions as Part of UK Programme

Hot on the heels of the successful commonwealth games, the Golf Foundation continues to showcase golf to young people, having recently helped to deliver golf sessions to over 100 youngsters, as part of the Bring It On Brum festival in Cannon Hill Park. read more ...


Incredible New Golf Facility to Open in Glasgow Next Summer

The R&A has unveiled further details about its hugely impressive golf facility that will open in Glasgow next summer, which has been named Golf It! and is based on the south bank of Hogganfield Loch, following the redevelopment of the former Lethamhill golf course. read more ...


New Animated Golf Health Campaign Launched in Wales

A cutting-edge animated health campaign has been launched exclusively in Wales to encourage people to play golf to improve their health and lifestyle. read more ...


American Golf Celebrates Opening of New Leeds Store With Special Events

American Golf's new mega store is opening at Crown Point Shopping Park in Leeds on Friday and that will begin ten days of family-friendly activities to celebrate the venue. read more ...


PlayMoreGolf Launches Fairway Credit Partnership to Benefit Golfers

PlayMoreGolf, the UK's most popular flexible golf membership, has revealed a partnership with Fairway Credit, a trading name of Premium Credit, which has been created to help make the game even more accessible. read more ...


Justin Rose Launches New Golf Academy With American Golf

In hugely exciting news for the game in this country, former world number one, US Open champion and Olympic Gold medalist, Justin Rose has joined forces with American Golf to launch a major new golf academy to get more people into the game. read more ...


Zane Scotland is Determined to Drive Change in Golf

The R&A has appointed Zane Scotland as a diversity ambassador and he is determined to drive change in the game, starting with the sport’s archaic dress code. read more ...


Golf Clubs Are Benefiting From Putting Their Members First

Golf has seen many positives from the boom in playing numbers that coincided with the global pandemic. And the good news is that UK golf clubs seem to have got their act together and put the needs and demands of their members first. read more ...


When Should Golf Green Fees Stop Rising

With the cost of living rising, so too are green fees. As they continue to rise, many Golfshake subscribers have told us that they feel like they are being taken advantage of by golf clubs and venues. But where does it end? read more ...


What Stops Many Golfers From Joining Golf Clubs

Despite the dramatic increase of members seen during the past two years, there are three main reasons why many golfers still decide not to join a golf club and, on the face of it they are pretty obvious, as discovered by the recent Golfshake Survey. read more ...


Topgolf Prepares to Open New Venue in Glasgow This Year

Topgolf has confirmed that it's targeting a late 2022 opening for its exciting new facility in Glasgow, which will be the first venue to introduce the company's signature, technology-enabled experience in Scotland. read more ...


Evidence That Golf Has Sustained Its Boom Popularity

There has been a great deal of data on the health of the game and the latest comes from the Hillier Hopkins 2021-22 Golf Club Report, which has provided further evidence that the golf boom is continuing. Golfshake's Derek Clements analyses some of the most intriguing findings in the report. read more ...


View From The Fairway - Rory McIlroy Plans Life After Golf

Ahead of what is destined to be a contentious week in the game, Golfshake's Derek Clements addresses the headlines in his latest View From The Fairway, including Rory McIlroy's admission that he has no intention to play senior golf later in his career. read more ...


Exceptional Junior Golf Initiatives Thriving Across Scotland

With the 150th Open Championship at St Andrews, 2022 is set to be a major year for Scottish golf, and more schoolchildren across the nation will receive PGA quality coaching thanks to a pair of charities who have received funding from The Golf Foundation. read more ...


Strong Websites Are Now Essential For Golf Clubs

It's a reality of the times, but successful digital marketing and communication is now essential for golf clubs to thrive and deliver an experience that benefits members and visitors alike. This is something that begins with a quality, informative and engaging website. read more ...


Golf Popularity Booms With 5.5 million New Players

Research figures revealed by The R&A and Sports Marketing Surveys (SMS) confirms something we already all knew - golf is enjoying a huge increase in popularity.  With 5.5 million news players participating in the game over the past fives years. read more ...


The One Thing Golf Clubs Should Be Doing Right Now

This has been an extraordinary time for club golf, with most having seen an increase in membership, some having introduced waiting lists and a few bringing back joining fees. So with everything looking rosy in the garden, you would expect UK golf clubs to have stepped up to the plate when it comes to the way they treat and communicate with their members. But have they? read more ...


Race to Costa Del Sol Showcases the Majestic Los Naranjos Golf Club

Los Naranjos Golf Club is hoping to utilise the Andalucia Costa del Sol Open de Espana as an opportunity to showcase and enhance its global appeal. read more ...


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