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Latest Industry News

PlayMoreGolf Reports Significant Shift in Golfer Habits

PlayMoreGolf, the UK’s largest points-based golf membership scheme, have announced record-breaking sales figures that may signal a significant shift in golfers’ habits. In March, the company achieved new member sales to the value of £1.25million - a 48% increase from its previous best. read more ...


London Airlinks Golf Course to Open in May

A brand-new London-based golf club will open its doors for the first time in May 2023, with London Airlinks looking to arrive with a bang. Inspired by Scotland’s famous coastal courses, Glendale Golf’s London Airlinks Golf Course is the result of a multi-million-pound investment. read more ...


Stadium Golf Tour Announced For The UK

A new Stadium Golf Tour has been announced for the UK, where amateur golfers will be offered the opportunity of playing in some of the region’s finest sports stadiums. The home of England Rugby, Twickenham, will be the first venue to host the tour, which will take place in June. read more ...



More Industry News

Golfers Spirits Goes Public

Whighams Wine Bar and Boris Lietzow - owner of Jack White Hickory Golf Shop in Gullane - are thrilled to announce a collaborative project that will bring golfing spirits to your kitchen. read more ...


GolfSixes League Encourages Jump in Junior Memberships at Golf Clubs

Junior membership figures have soared across the 542 golf clubs in England, Scotland, Wales and Ireland who participated in the GolfSixes League in 2022 - with even more growth expected this year. read more ...


New Breaking With Tradition Film Broadcast on Sky Sports Golf

This Christmas, golf fans can enjoy Breaking With Tradition, a documentary from filmmaker Sandra ML Mesrine and industry expert Nicole Wheatley that explores the history of women in golf.  read more ...


Topgolf Glasgow to Open This December

It has been announced that Scotland's first Topgolf destination will open its doors to the public on Friday 16th December at 10am in Rutherglen near Glasgow. read more ...


Golf Greenkeeping Photographic Competition Reveals 2022 Winner

Ipswich Golf Club greenkeeper and BIGGA member Joe Simpson has been declared the overall winner of British & International Golf Greenkeepers Association (BIGGA) Annual Photographic Competition 2022 sponsored by Syngenta. read more ...


PlayMoreGolf Announces Black Friday Flexible Membership Deals

The UK’s largest points-based golf membership scheme, PlayMoreGolf is offering £15 off yearly membership and 20 free points for home golf rounds (worth up to £70) as part of Black Friday. read more ...


Golf Rule Changes You Must Know For 2023

The R&A and USGA have updated the Rules of Golf, consolidating the modernisation process that began when the governing bodies last updated the rules in 2019. read more ...


Juniors Light Up Quinta do Lago - Justin Rose Telegraph Junior Golf Championship

This year’s iteration of the Justin Rose Telegraph Junior Golf Championship has concluded, with Dylan Shaw-Radford and Sophia Fullbrook winning the male and female titles respectively. read more ...


An Introduction to Sustainable Golf Week

Ahead of Sustainable Golf Week, Golfshake Ambassador Andy Picken has been conducting research into the many ventures that have been launched to make the game more environmentally friendly. Here, Andy provides an Introduction. read more ...


More Golfers Are Turning to Second Hand Equipment Market

With golfers changing their buying habits, Europe's largest second-hand equipment retailer golfclubs4cash has reported growth that exceeds the pandemic boom of 2020. read more ...


The First Sustainable Golf Week Takes Place Next Month

Next month, the first Sustainable Golf Week is being hosted by GEO Foundation for Sustainable Golf with its partners and collaborators globally, which shall offer the chance to reflect, celebrate and accelerate industry efforts to build a greener future for the game. read more ...


INFINITUM Continues Development For The Future at Popular Costa Dorada Resort

INFINITUM, located in Costa Dorada in the North East of Spain, continues to highlight its status as one of the regions premier golf, lifestyle and real-estate resorts, with details for the newly revitalised Lakes course, providing enhancements for visiting golfers as well as wider commitment to environmental sustainability. read more ...


Titleist Announce Equipment Performance Following Successful PGA Tour Season

Titleist have announced details of its first-ever clean sweep of the major equipment categories at the PGA Tour season ending Tour Championship, with seven of the top 10 playing a Titleist golf ball. read more ...


The Golf Foundation Delivers Golf Sessions as Part of UK Programme

Hot on the heels of the successful commonwealth games, the Golf Foundation continues to showcase golf to young people, having recently helped to deliver golf sessions to over 100 youngsters, as part of the Bring It On Brum festival in Cannon Hill Park. read more ...


Incredible New Golf Facility to Open in Glasgow Next Summer

The R&A has unveiled further details about its hugely impressive golf facility that will open in Glasgow next summer, which has been named Golf It! and is based on the south bank of Hogganfield Loch, following the redevelopment of the former Lethamhill golf course. read more ...


New Animated Golf Health Campaign Launched in Wales

A cutting-edge animated health campaign has been launched exclusively in Wales to encourage people to play golf to improve their health and lifestyle. read more ...


American Golf Celebrates Opening of New Leeds Store With Special Events

American Golf's new mega store is opening at Crown Point Shopping Park in Leeds on Friday and that will begin ten days of family-friendly activities to celebrate the venue. read more ...


PlayMoreGolf Launches Fairway Credit Partnership to Benefit Golfers

PlayMoreGolf, the UK's most popular flexible golf membership, has revealed a partnership with Fairway Credit, a trading name of Premium Credit, which has been created to help make the game even more accessible. read more ...


Justin Rose Launches New Golf Academy With American Golf

In hugely exciting news for the game in this country, former world number one, US Open champion and Olympic Gold medalist, Justin Rose has joined forces with American Golf to launch a major new golf academy to get more people into the game. read more ...


Zane Scotland is Determined to Drive Change in Golf

The R&A has appointed Zane Scotland as a diversity ambassador and he is determined to drive change in the game, starting with the sport’s archaic dress code. read more ...


Golf Clubs Are Benefiting From Putting Their Members First

Golf has seen many positives from the boom in playing numbers that coincided with the global pandemic. And the good news is that UK golf clubs seem to have got their act together and put the needs and demands of their members first. read more ...


When Should Golf Green Fees Stop Rising

With the cost of living rising, so too are green fees. As they continue to rise, many Golfshake subscribers have told us that they feel like they are being taken advantage of by golf clubs and venues. But where does it end? read more ...


What Stops Many Golfers From Joining Golf Clubs

Despite the dramatic increase of members seen during the past two years, there are three main reasons why many golfers still decide not to join a golf club and, on the face of it they are pretty obvious, as discovered by the recent Golfshake Survey. read more ...


Topgolf Prepares to Open New Venue in Glasgow This Year

Topgolf has confirmed that it's targeting a late 2022 opening for its exciting new facility in Glasgow, which will be the first venue to introduce the company's signature, technology-enabled experience in Scotland. read more ...


Evidence That Golf Has Sustained Its Boom Popularity

There has been a great deal of data on the health of the game and the latest comes from the Hillier Hopkins 2021-22 Golf Club Report, which has provided further evidence that the golf boom is continuing. Golfshake's Derek Clements analyses some of the most intriguing findings in the report. read more ...


View From The Fairway - Rory McIlroy Plans Life After Golf

Ahead of what is destined to be a contentious week in the game, Golfshake's Derek Clements addresses the headlines in his latest View From The Fairway, including Rory McIlroy's admission that he has no intention to play senior golf later in his career. read more ...


Exceptional Junior Golf Initiatives Thriving Across Scotland

With the 150th Open Championship at St Andrews, 2022 is set to be a major year for Scottish golf, and more schoolchildren across the nation will receive PGA quality coaching thanks to a pair of charities who have received funding from The Golf Foundation. read more ...


Strong Websites Are Now Essential For Golf Clubs

It's a reality of the times, but successful digital marketing and communication is now essential for golf clubs to thrive and deliver an experience that benefits members and visitors alike. This is something that begins with a quality, informative and engaging website. read more ...


Golf Popularity Booms With 5.5 million New Players

Research figures revealed by The R&A and Sports Marketing Surveys (SMS) confirms something we already all knew - golf is enjoying a huge increase in popularity.  With 5.5 million news players participating in the game over the past fives years. read more ...


The One Thing Golf Clubs Should Be Doing Right Now

This has been an extraordinary time for club golf, with most having seen an increase in membership, some having introduced waiting lists and a few bringing back joining fees. So with everything looking rosy in the garden, you would expect UK golf clubs to have stepped up to the plate when it comes to the way they treat and communicate with their members. But have they? read more ...


Race to Costa Del Sol Showcases the Majestic Los Naranjos Golf Club

Los Naranjos Golf Club is hoping to utilise the Andalucia Costa del Sol Open de Espana as an opportunity to showcase and enhance its global appeal. read more ...


Celtic Manor Announce Academy Investment Including Toptracer Installation

Celtic Manor will be launching their inaugural academy in December, thanks to a £500,000 installation that features brand-new, Toptracer Range technology. read more ...


Aroeira Golf Resort Acknowledged as one of Europe’s Best

Aroeira Pines Classic continues to rise in its bid to return to the summit of both Portuguese and European golf as the complex gains further momentum after becoming one of the biggest movers in a new poll of the 100 best courses in Europe. read more ...


New Initiative Offers Discounted Coaching to Female Golfers

Offering discounted expert coaching to women and girls, Topgolf and The R&A have collaborated to support the #FOREeveryone campaign to continue the work of the Women in Golf Charter initiative. read more ...


Pure Putt Studio - Ipswich's New Putting Venue

Golfshake Ambassador Matt Holbrook has found his new winter golf retreat in Ipswich, the Pure Putt Studio, which is set to offer both local amateurs and professionals an ideal venue to work on their putting and short games. read more ...


The Impact of Climate Change on UK Golf Courses

The eyes of the world have been on Glasgow as politicians from around the globe have gathered to tackle climate change, the single biggest issue facing mankind today. And it's a serious problem for golf too, with courses in the UK already feeling the impact of coastal erosion and flooding. read more ...


Young Kickstart Employees Impress at North Foreland Golf Club

Provided an opportunity through the Kickstart scheme, three young employees joined the team at Kent's acclaimed North Foreland Golf Club and have grasped their chance to shine at the venue. read more ...


International Golf Travel Market Hosts First Golf Travel Meeting in Wales

RX (Reed Exhibitions), the organiser for IGTM (International Golf Travel Market) successfully held the first international face-to-face meeting of the golf industry for the first time in two years. The event took place at the 2010 Ryder Cup venue and the ICC Wales headquarters, The Celtic Manor Resort. read more ...


View From The Fairway - Flexible Members Are Spending More at Golf Clubs

Golfshake's Derek Clements addresses several key topics and headlines in his latest View From The Fairway, including insight behind the spending habits of flexible members, a new era for The Belfry, and the sad passing of golf broadcasting great Renton Laidlaw. read more ...


Me And My Golf Announce Global Distribution Deal

Me and My Golf have announced details of a global distribution deal which will mean that their video tuition bundles will be available via several major retail outlets both online and in-store. read more ...


Golf's Greatest Holes to Premiere on Sky Sports

Sky Sports have announced the advent of a new show titled 'Golf's Greatest Holes' which will be co-hosted by Ryder Cup captain Paul McGinley and revered broadcaster Chris Hollins with the show set to premiere on Monday 11th October 2021 at 19:30. read more ...


10 Point Plan Revealed to Make Golf Clubs Greener

GreenClub has unveiled a 10-point plan that will help golf clubs to become greener and more environmentally conscious as they embark on a journey to ultimately become 'net zero.' read more ...


Mannings Heath Melanoma Charity Golf Day

Golfshake Ambassador Andy Picken recently participated in a charity golf day at Mannings Heath, supporting the Melanoma Fund. Providing fun and entertainment to those in attendance in addition to education and health checks, Andy documents a rewarding experience for everyone. read more ...


The PGA Launches Find a Golf Lesson Platform

Launching a new free-to-use platform that has been designed to help golfers connect with PGA Professionals, The PGA has unveiled Find a Golf Lesson. read more ...


Golf is Cheaper Than You Might Think

We have recently seen a lot of controversy regarding rising visitor green fees and also increased membership prices at clubs, but the game may still be cheaper than you think. We take a closer look at how golf compares to other leisure activities and assess the value that green fees and memberships offer. read more ...


September 14 Marks Return of International - Thank a Greenkeeper Day

The British & International Golf Greenkeepers Association (BIGGA) will be joining other international organisations to offer a message of gratitude to greenkeepers and sports turf professionals on September 14. read more ...


Slaley Hall Will Host EuroPro Tour Finale

The PGA EuroPro Tour have announced that the Tour Championship – due to take place across October 20-22 – has changed venues.  Slaley Hall have now been chosen as the host replacement and Alcanada will host the 2022 Tour Championship. read more ...


View From The Fairway - Another Course Maybe Sold for Development

Catch up with the latest headlines in golf with Derek Clements' View From The Fairway, including Jon Rahm's desire to play in the Olympics, hot topics from the Women's Open, another course potentially closing for redevelopment and the impact of fans returning to events. read more ...


Are Increased Golf Membership Fees Justified

Through a recent survey conducted by Golfshake, many golfers have commented on a rise of membership costs during the past year, which hasn't always been invested by clubs. We look at their responses and analyse whether increased membership fees are justified. read more ...


InRange Technology Installed at Bristol Golf Centre

Bristol Golf Centre has become the latest golfing hub to utilise InRange technology, receiving an extensive upgrade to its 32-bay facility. InRange are quickly becoming among the industry’s leading ball-tracking system, having seen support from numerous clubs around the country. read more ...


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