BIG MAX has always sought to provide innovation in the world of golf bags. And following years of careful progress, they have now crafted a material that is potentially a genuine game changer.

Golf equipment manufacturers place so much emphasis on creating highly forgiving drivers that will help to reduce your biggest misses, assist you with getting the ball into the air, and potentially even add a few yards to your average tee shots. But what are this year's best releases? Golfshake's Ryan Rastall has chosen his favourites of 2026.

Mizuno have spent nearly a century in the golf game, and continue to produce high quality products. That is certainly true for new apparel collection, which has been tested and reviewed by Golfshake's Jack Whittaker.

TaylorMade has revealed its new Tour Response golf balls for 2026 that showcases innovative microcoating technology and new styles for Tour Response Stripe.

Mini drivers have become more common across the golf market in recent times and the new Callaway Quantum Mini is ideal for those players who wish for a more forgiving, versatile option off the tee.

You will have probably heard a lot about zero torque putters in recent years but the new Odyssey S2S TRI-HOT SB models have sought to redefine what that looks and feels like.

Described as being the brand's most advanced fairway wood yet, the new Quantum Ti from Callaway features a full titanium construction that blends the forgiveness of Max with the performance DNA of Triple Diamond.

Golfshake's Equipment Expert Ryan Rastall has chosen his top five game improver irons of this year, identifying those irons that are easy to launch, encourage forgiveness and are perfect for a vast spectrum of golfers, including beginners, older players and those with mid to higher handicaps.

If you're feeling enthralled after watching Rory McIlroy successfully defend his title at Augusta National, we have brought together some examples of clothing and apparel that has been inspired by the Masters that'll suit you both on and off the golf course.

Two passionate golfers recently joined Golfshake in Scotland for an experience that any keen player would dream about. They had the chance to undergo an iron fitting overseen by a tour club builder, the excitement of looking around the Wilson Golf factory and see their new irons being made, and the opportunity to play the brilliant Dundonald Links.

Seve Ballesteros may have opened the door for Jack Nicklaus to famously win the 1986 Masters, but also memorable was the Nike Double Swoosh visor that the Spaniard wore at Augusta National that weekend.

If you're keen to get into the spirit of the Masters, then Galvin Green has just the thing for you after launching their new Tournament Time capsule collection of sweaters and polo shirts to ensure that golfers will look the part on the course this month.

Under Armour’s aim with this year’s launch was to produce a shoe with a degree of innovation never seen before, claiming to be an absolute game-changer. The result was the Drive Pro Clone, which Golfshake's Andy Waple has tested and reviewed for us.

Golfshake's Equipment Expert Ryan Rastall has selected his favourite drivers of 2026, explaining what makes each of them special, before revealing what he believes is the absolute best on the market this year.

Heading to Spain on a golf trip, Golfshake Ambassador Andy Picken wanted to fend off flying insects and mosquitoes, so he thought that the insect repellent golf clothing of Craghoppers would be the solution. He has described how successful that was in this new review.

Ben Hogan Golf has launched its new GS53 premium golf ball, which pays homage to Hogan's legendary achievement in 1953 when he won the Masters, the US Open, and the Open Championship in the same year.

TaylorMade has revealed its new premium milled SYSTM2 putters, which have been created to offer exceptional feel, predictable roll, and consistent all-around performance.

As the evenings are getting noticeably lighter, the days longer and the sun more visible, Callaway Pre-Owned has begun their biggest sale of the year to set you up for the golf season. You can now enjoy up to 50% off drivers, irons, hybrids, wedges and putters.

Wilson Golf has launched something new and exciting in the form of The 1914 Carry bag, which weighs just 5 lbs and has been crafted with premium weather-resistant PU leather, meaning that it's both lightweight yet exceptionally durable, delivering a refined look and ideal versatility.

Now available to purchase, Shot Scope has released its new LM1 Launch Monitor, which has been engineered to provide accurate, easy to understand performance data in a compact, affordable device.

Oscar Jacobson has revealed its spring/summer 2026 collection, which offers garments to golfers that have blended Scandinavian precision with sartorial elegance, delivering the premium craftsmanship that you expect from this acclaimed brand.

Presenting a refreshed look for golfers to embrace this season, Ashworth has unveiled its 2026 collection that consists of three ranges - with the spring line available immediately.

Launching its SS26 golf shoe collection, New Balance Golf has something exciting for golfers this year, introducing sporty styles and refreshing colours for men and women.

Golf ball alignment is becoming an increasing focus for manufacturers and Titleist has expanded its offering with four new Alignment Integrated Marking models that will help you to become more precise on the greens.

Engineered to assist with club selection to help you make better decisions on the course, Shot Scope has revealed its new H50 Handheld GPS that offers precise front, middle, and back distances, along with dynamic yardages that account for elevation changes. 

Providing golfers with impressive technology and levels of performance, Motocaddy has revealed a range of new electric golf trolleys for 2026, which are packed with innovative features.

Volvik enjoys a reputation as being one of the most innovative manufacturers of golf balls, and that status will only be further enhanced by the launch of its new Condor range, which consists of six premium multi-layer golf balls that have been engineered to fit with a variety of different swing speeds.

Once more pushing the boundaries of innovation, Galvin Green has just revealed THE LAB, which is a new range of premium performance golf clothing.

P2 Grips is an acclaimed putting specialist brand that has a trio of new grips for golfers in the UK and Ireland to benefit from this year as the 2026 season gets underway.

Engineered with those golfers in mind who value greater distances from a players-style iron, PING has presented its new i540, which is now available for custom fittings and pre-order.

Designed for those golfers who would benefit from the support of a super-game-improvement iron, PING has released its G740, a new, distance-packed, high-launching product that was crafted with score-lowering forgiveness and consistency in mind.

Revealing its latest innovation for female golfers, PING has introduced the G Le4 family, which is a set of clubs that has been created and built exclusively for women.

adidas Golf has announced the return of its Adipower franchise for 2026, bringing back one of its most recognisable performance-led footwear names with a range of new models designed to deliver comfort, traction and stability.

Classic brand MacGregor Golf has revealed its new Tour Grind Forged wedges, which have been crafted to offer something special for golfers keen to benefit from premium feel, enhanced spin control and heightened workability around the greens.

Wilson Golf has launched a pair of new INFINITE Zero Torque mallet putters, which have been created to offer immense levels of stability and improved face control, which provides a pure, consistent roll on the greens.

Making strides into women's golf equipment, Wilson Golf has introduced a complete premium set that has been created to offer something for golfers of all standards.

Toulon Golf has launched their 2026 Collection Series, featuring an array of stylishly designed premium putters, each providing specific perks that can improve your efficiency and swagger on the greens.

The days are turning longer and brighter, so it's good timing that FootJoy has revealed its new Spring Summer 2026 range of golf apparel, presenting a wide spectrum of performance technologies and exciting prints and patterns all designed to help male and female golfers look and play their best.

Wilson Golf has introduced the next generation of Wilson FitAi, its innovative club fitting platform that has been created to offer golfers worldwide highly customised, data-driven fittings.

Srixon is ready for the 2026 season by launching new Q-STAR TOUR, Q-STAR TOUR DIVIDE and Q-STAR ULTISPEED with TRACKLINE golf balls.

Modern golf gadgets are not just flashy toys, technological advancements have made them crucial to improvement, providing more detail and assistance than ever before. Jack Whittaker explains how gadgets can improve your game this year.

Having recently unveiled the new SE electric trolley and a trio of Remote models, Motocaddy has a quartet of golf bags launched just in time for the 2026 season.

There is no doubt that brand new golf clubs can be expensive, but there is an alternative option. Whether you're a new golfer looking to get your first set of clubs, an established golf addict who is looking for an upgrade, or if you live and breathe golf 24/7, there are a bunch of advantages to buying your golf clubs second hand.

J.LINDEBERG has unveiled its SS26 Golf Collection that showcases the brand campaign of A Day in the Lifestyle, which has been designed to algin golf wear with premium fashion.

Delivering its renowned combination of advanced athletic comfort with premium Scandinavian craftsmanship, the new ECCO GOLF BIOM C5 is set to be a major hit with golfers keen for footwear that offers exceptional control, stability, and breathable waterproof protection on the course.