New Study Reveals How UK Golfers Connect on Social Media

By: Golf Shake | Tue 11 Mar 2014 | Comments


Miniature GolfA recent survey by Sports Marketing Surveys Inc, commissioned by Golf Gamebook, polled over 4,000 UK golfers and highlighted some revealing data on how golfers connect with social media.

Of those completing the survey Facebook was the most popular platform used by 62% of UK golfers followed by 25% using LinkedIn and 24% Twitter.  These figures peaked in the Under-35 age category where 80% use Facebook, 64% Twitter and 16% LinkedIn.

The findings also revealed how UK golfers are trusting social media channels to learn about golf, with 54% using the most popular channels to follow Tour players, 43% seeking coaching and swing advice and 43% looking for information on new products from leading equipment manufacturers.

The research also highlighted which smartphone brands were the most popular among UK golfers, with Apple iPhone (31%), Samsung (23%), Nokia and HTC (6%) and Blackberry (5%). 

Mikko Rantanen, CEO of GameBook Inc, said: “It is vital for the golf industry as a whole that we understand how golfers are using social media channels to learn, communicate and engage with like-minded individuals."

For further details about Golf GameBook visit: www.golfgamebook.com

 

Image Credit: Playing REAL Miniature Golf (JD Hancock) / CC BY 3.0

 


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