Survey Reveals 2023 Golf Club Membership Trends and What To Expect in 2024
By: Golfshake Editor | Fri 29 Dec 2023
Aiming to shed light on the experiences of regular golfers and provide insights into the future of golf, Golfshake recently conducted a survey focused on the topic of golf club membership. The survey, which was completed by 4,000 golfers over a ten-day period in October/November 2023, aimed to gather valuable data and analyse current trends.
Following the publication of eight articles detailing the survey's findings, we have now compiled a comprehensive overview of the data, analysis, and feedback. These include insights on the resurgence of waiting lists and joining fees at golf clubs, the perceived value for money of golf club memberships, and the likelihood of renewing memberships in 2024.
Additionally, the survey revealed the common reasons behind increasing subscriptions at golf clubs and the issues that non-members believe clubs should address. Communication was also a key aspect, focusing what some clubs still need to do and how golf clubs can attract more visitors.
As the golfing landscape continues to evolve, this survey provides valuable insights for both golfers and clubs alike.
Survey Demographics
- 4,000 responses
- Compiled over 10 days in Oct/Nov 2023
- 81% golf club members
- 96% male golfers
Additional data insights and demographic breakdowns
Golf Club Membership Trends 2023/2024
How Waiting Lists And Joining Fees Made a Comeback at Golf Clubs
Your response to our recent membership survey reveals that the landscape has changed in recent years. The boom that followed the COVID lockdown has seen both waiting lists and joining fees making a gradual comeback across the game.
Do Golf Club Memberships Offer Value For Money
Do golf club memberships represent value for money? Our latest survey revealed that one of the biggest concerns you have is the cost of playing the game. We take a closer look at how valuable becoming a member can be and just what it means to the clubs themselves.
Golf Club Members Feedback
Will You Be Renewing Your Golf Club Membership in 2024
It's that time of year when subscription renewals and reminders will be arriving. We asked thousands of club members if they were planning to renew their memberships in 2024 and the results were fascinating, including a significant number of golfers who remained undecided about their plans. And they told us why.
Did Your Golf Club Tell You Why It Increased Your Subscription in 2023
Almost every golfer completing the survey saw an increase in 2023 to the price of their golf club membership but did their golf club explain why and provide sufficient information? It would appear not.
Non-Member Thoughts & Feedback
The Issues That Non-Members Want Golf Clubs to Address
We wanted to know what you think clubs need to do to attract more members and what you see as the problems facing clubs when it comes to recruitment. These comments were submitted by non-members as they described their suggestions regarding the issues that clubs need to address.
Survey Reveals Attitudes And Barriers to Joining a Golf Club
The wider golf landscape is finally beginning to settle back into something resembling normality following the impact of the pandemic, which ushered in a rapid and unexpected boom in participation but also membership numbers at clubs around the country. But now, with cost of living pressures remaining and the opportunities presented by lockdowns a thing of the past, the game has to assess how best it can both retain and recruit members.
Golf Club Communication & Customer Service
One Third of Golf Clubs Must Improve Their Communication Skills
In this digital age where effective communication is essential for all businesses, many golf clubs have improved massively in recent years, but our latest survey has also shown areas that require improvement to benefit both members and visitors.
What Golf Clubs Can Do To Attract More Visitors
Visitors are the lifeblood of many golf clubs around the UK. In our recent membership survey we asked what clubs could do to attract new visitors. You have plenty of views on this subject and they break down into a number of categories.
For further insights and data from previous Golfshake you may find the following articles of interest:
How Could The Cost of Living Crisis Impact Your Golf (Mar 2023)
Where Do Golf Club Memberships Stand in 2023 (Feb 2023)
What Stops Many Golfers From Joining Golf Clubs (Feb 2022)
There Is More To Golf Than Just Being A Golf Club Member (Apr 2021)
What do you think? post your thoughts and feedback on the Golfshake Forum: https://forum.golfshake.com/
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