There is much to feel encouraged about as we enter the new golf season in the UK, but it's not a glowing picture for everyone, as several clubs and venues have either shut permanently or have been threatened with closure due to financial pressures, the cutting of local authority budgets, and other developmental interests. read more ...

Everyone wants to improve their game and that has been supported by significant advancements in golf technology and equipment design. With the latest golf equipment, the key to achieving higher accuracy and performance might just lie in an unexpected ally - robot testing. read more ...

Record levels of rainfall and frequent storms have been a recurring theme of late, and the impact has been keenly felt by our beloved courses and those of us who play them. We wanted to connect with golfers directly to gather their feedback and hear about their experiences and what the inclement weather has meant for their game. read more ...

If you're a lower handicap golfer who requires a new set of irons, then players sets are the ones that could allow you to take your game to the next level. These blade-style irons offer greater workability and feel with your approach play, with these clubs being the ones that you will routinely see deployed by the world's best on tour. read more ...

Last year, we addressed the news that Perivale Park Golf Course was facing potential closure by Ealing Council, but that has now been confirmed and the municipal layout will be shut down in June. read more ...

Manufacturers pour everything they have to offer golfers that edge off the tee with a new driver, whether it be greater distance, enhanced consistency, or higher levels of forgiveness. For 2024, the class of models is undoubtedly exceptional, and Golfshake Equipment Expert, Ryan Rastall has thoroughly enjoyed testing and reviewing all of them. read more ...

Fairway woods are among the most useful and versatile clubs that you can have in your golf bag - meaning that it's essential to get your hands on the model that is absolutely right for your game. read more ...

Cobra Golf's SNAKEBITE wedges now offer a RAW finish that you will typically see on tour. The new non-plated RAW finish will be available in all three grinds of this model. In addition, the game improvement SNAKEBITEx model will be available in additional loft options, meaning that there should be something for all golfers. read more ...

Birmingham's Lickey Hills, one of the most acclaimed public golf courses in England, has once again been targeted by vandals after being struck twice last week. Unfortunately, it's not the first course to have been affected in this way - and sadly it won't be the last as these instances have become endemic across the country. read more ...

Traditional memberships at clubs are robust, but there is a growing segment of the golfing population who are seeking alternatives. That's where flexible, or points-based memberships are becoming more common, essentially allowing golfers to buy a certain number of credits that can be redeemed for rounds as they go. read more ...

Several municipal golf courses in Scotland have recently been threatened with potential closure, but this bleak outcome looks to have been averted following a widespread public outcry and subsequent change of heart from local authorities. read more ...

The UK & Ireland boasts an international reputation for its seaside links courses, but this ancient form of the game is being increasingly threatened by the impact of coastal erosion - with several revered venues facing a crisis. read more ...

Our recent surveys have revealed that there are many areas of golf club membership that trouble us, much of which is understandable, but there is a small army of unsung heroes and heroines at every single course in the land - the volunteers who put themselves forward to take on positions that are both time-consuming and, in the main, thankless. read more ...

MOI has been taken to another level by TaylorMade and PING, who have both unveiled drivers with a MOI of 10,000. But how do they compare to each other? Golfshake's Equipment Expert, Ryan Rastall put both the Qi10 Max and G430 MAX 10K to the test during a recent visit to the amazing Quinta do Lago in the Algarve. read more ...

It's been a dark beginning to the year for public golf in Scotland. The early weeks of 2024 have been dominated by headlines of municipal courses across the nation facing potential closure, including Hollandbush in South Lanarkshire and the two layouts at Caird Park in Dundee. But there is now another example to add to this ever-growing list. read more ...

The traditional model of golf club membership has retained its place at the heart of the game, but there is a nagging question about whether it's the most suitable way to conduct business as we look towards the latter half of the third decade in the 21st century. read more ...

Popular DP World Tour star Andrew Johnston has joined American Golf as the brand's latest ambassador, with this new partnership being celebrated by offering anyone who books a free custom fitting session at their local store between April and May the chance to play a round with the great man himself in July. read more ...

Cobra Golf has launched a new version of its popular AIR-X range of drivers and fairway woods, which offer a lightweight design boasting innovative technologies, with the objective of these clubs being to help golfers with smoother tempos and average to moderate swing speeds to achieve greater distances, accuracy, higher trajectories and a straighter ball flight. read more ...

Cobra Golf has released its lightest hybrids and irons yet with the enhancing of its AIR-X franchise, which have been engineered for both men and women and encourage easier speed creation and launch for those golfers with slower swings. read more ...

PING has revealed five new additions to its range of putters as part of the Putting Lab Design programme, the 2024 PLD Milled Anser, Anser 2D, Oslo 3 and DS72 and Ally Blue 4. read more ...

It's an exciting day for golfers who are devotees of PING - as the manufacturer has just introduced its new series of wedges, the s159, which have been created to offer more spin and control around the greens. read more ...

Wilson Golf has deployed the power of AI Technology to craft its new Dynapower irons, which is an engineering process that has resulted in a highly forgiving players distance set that should satisfy those golfers seeking greater power, faster ball speeds and optimum distance. read more ...

Titleist is a brand synonymous with the game of golf at the highest levels and its TSR3 family has only enhanced that enviable reputation in the minds of players from the tour to everyday clubs. read more ...

Golfshake's Derek Clements has recently returned to the game after several years of injury problems. Having joined a club and deciding to make his comeback to the golf course, Derek shares an update on his journey that many of us can probably relate to. read more ...

Golf survived a global pandemic. However, the cost of living crisis is taking its toll in a way that COVID never did. You will no doubt be aware that many councils across the UK face serious budget shortfalls and are looking to make cuts. You also probably will not be surprised to learn that several municipal golf courses are under threat as a result. read more ...

The most traditional form of experiencing golf is through a club membership, which offers plenty of incentives to retain your interest throughout the year. However, some clubs are seeing a drop in memberships across the country, which poses the question - why do golfers give up their club memberships? read more ...

Whilst many golfers prefer the lifestyle of belonging to a club, there are clear benefits that only nomadic golfers can experience. Of course, nomadic golfers may miss out on the social benefits that are so rampant through membership - but there are plenty of positives too! read more ...

Hollandbush Golf Course in South Lanarkshire, which is located less than 30 miles from Glasgow, is facing imminent closure as the local authority that manages the venue is set to discuss its future in February. read more ...

Our recent survey was a real eye-opener, revealing many things about what you consider makes a good course. There were also plenty of areas of concern for you, with joining fees, increased subscriptions and slow play among your bugbears. It got us thinking about what makes the perfect golf club, the one that you would never consider leaving. read more ...

All golf clubs face challenges - but two English venues in particular have recently been threatened by months of flooding and repeated vandalism respectively. read more ...

Farrington Park and Chiddingfold are just two golf courses that are being reduced to 12 holes. The question is whether these individual stories reflect a wider shift in the landscape. Could introducing more shorter layouts be the future of the game? read more ...

Cleveland Golf has revealed two new wedges for this year - RTX Full-Face 2 and Smart Sole Full-Face. The former offers versatility, while the latter includes four specialised clubs to cover everything you could need around the greens. read more ...

COBRA GOLF has unveiled two new ranges of putters for 2024 in the form of the redesigned VINTAGE series that features several enhancements, including a soft PEBAX face insert and the adoption of LA GOLF's Descending Loft Technology. The Vintage models have been joined by an upgraded group of 3D PRINTED putters. read more ...

Mizuno has launched its new ST MAX driver, fairway wood and hybrid, all of which will become available from February 2024, serving as the ultra-stable members of the manufacturer's acclaimed ST-230 series. read more ...

Golfers are increasingly searching for alternatives to the traditional club membership model, with the QHotels Group's Fairway Membership being among the most prominent, and it has continued to grow alongside the patterns outlined by the latest Sporting Insights Report for Q3 2023. read more ...

It's been a busy start to the year for Cleveland Golf and they have new putters for golfers in the form of the HB SOFT 2. These nine stroke-specific models have been created to enhance your performance on the greens and will be launched in the UK & Ireland from 24th February 2024. read more ...

As spring approaches and we get the chance to get out there and play more golf, some of us may be drawing up wish lists for what we hope to see at their golf clubs in 2024 - all the more so as subscription renewals start to drop through our letterboxes or pop into our in-boxes. Here are a few of the things that you might be hoping for in the months that lie ahead. read more ...

Just when you thought we had seen the back of the repeated storms and torrential rain that has presented a major challenge to greenkeepers across the UK & Ireland, many of our favourite golf courses have now been struck by snow and icy conditions this week. read more ...

Cleveland Golf has launched the next evolution of its forgiving CBX range of wedges in the form of the new CBX 4 ZipCore. These have been engineered to help golfers hit the sweet spot more often and will work perfectly alongside cavity back or hollow irons as they maintain a similar feel.  read more ...

Cleveland Golf has revealed two new game improvement irons for golfers - the all-new ZipCore XL and HALO XL Full-Face - which are set to launch in the UK & Ireland from 17th February 2024. read more ...

Whether you are currently a member or have been in the past, there is no question that golf clubs remain at the heart of the sport, serving as the bedrock that supports the recreational game. However, there are clearly some issues that clubs need to address. And here are the specific areas that you most wanted to see golf clubs tackle in 2024. read more ...

Perhaps more than anything, the overriding concern among golf club members this year is cost and the general unease around the rising expense that many are facing to maintain their current subscription at a club in addition to the lofty barriers that may prevent newer players from joining in the first place. read more ...

Joining the exciting group of DARKSPEED Drivers, COBRA Golf has presented an accompaying collection of Fairway Woods and Hybrids. read more ...

COBRA Golf has revealed three new drivers for 2024 - DARKSPEED LS, DARKSPEED X, and DARKSPEED MAX - which feature innovative aerodynamic shaping, a re-engineered PWR-BRIDGE, and advanced A.I. designed PWRSHELL H.O.T. Face. read more ...

COBRA Golf has today launched its brand new DARKSPEED Irons, which have been created to offer that delectable combination of speed, distance and feel. read more ...

Wilson Golf is ready for the 2024 season after redefining its Staff Model iron range by unveiling a modern take on classic Blades alongside a new CB model that should prove appealing to many golfers. read more ...

Premium lightweight golf equipment brand, XXIO has revealed its new range for 2024, which consists of the XXIO 13, XXIO 13 Ladies woods and irons, in addition to the XXIO Rebound Drive II golf balls, all of which are set to be released in the UK & Ireland from 17th February. read more ...

PING's irons have long drawn acclaim - and the revered manufacturer has something new for 2024. Joining the G430 MAX 10K Driver, the brand has unveiled their new forged iron models, Blueprint S and Blueprint T. read more ...

PING has revealed its new G430 MAX 10K Driver, which has been declared the iconic manufacturer's highest MOI, most forgiving and straightest driver to date. read more ...

TaylorMade has surged into the New Year by releasing its brand new family of golf clubs - the Qi10. This exciting range consists of drivers, fairway woods, rescues and irons, each designed to deliver greater levels of performance and forgiveness. read more ...

With the launch of its new Qi10 Max, Qi10 LS and Qi10, TaylorMade has declared that it has produced its most forgiving drivers yet. Ryan Rastall, Golfshake's Equipment Expert, has taken a closer look at each of the drivers for us, sharing his insights behind the technology and analysis of their performance courtesy of TrackMan. read more ...

Optimal performance is the mantra with regards to the development of TaylorMade's newly launched fairway woods - Qi10, Qi10 Max and Qi10 Tour. Ryan Rastall has taken a closer look at each of the woods from his Performance Centre at Howley Hall Golf Club in Leeds, where tested and reviewed the entire Qi10 Family. read more ...

TaylorMade has unveiled its latest offering for the hybrid golf club market. Referred to as Rescues, the new Qi10 Family boasts an innovative Carbon Crown in the Qi10 and Qi10 Max models, which frees up mass for weight distribution and forgiveness, while each club features a different shape, with the oversized Qi10 Max, classic Qi10 and compact Qi10 Tour. read more ...

TaylorMade has revealed its brand new Qi10 Irons for 2024, which have been engineered to find that attractive balance between a minimalist style alongside advanced technology. Designed to offer a game improvement iron that reduces slices, the Qi10 irons have significantly less right bias, which encourages straighter and more accurate shots. read more ...

It's always an exciting day in the world of golf when Mizuno reveals its latest creation - and anticipation is high following the unveiling of the new Pro 241/243/245 Irons that have been the result of a celebrated connection between the revered manufacturer's club engineers and its Grain Flow Forging plant in Hiroshima, Japan. read more ...

Cleveland Golf has roared into 2024 by unveiling its Launcher XL 2 Drivers and three new HALO XL Woods, which have been engineered to offer forgiveness, being easier to hit and delivering optimal performance for golfers. read more ...

Callaway Golf has revealed their 2024 equipment line-up, introducing their Paradym Ai Smoke Drivers, Fairway Woods, Irons, and Hybrids. All products have been developed using extensive player data utilising artificial intelligence technology featuring the innovative Ai Smart Face, resulting in sweet spots throughout the entire face. read more ...

Callaway has built on the significant success of last year's Paradym family by now offering the Paradym Ai SMOKE driver that represents a major leap forward in the manufacturer's journey with artificial intelligence.  read more ...

The Ai Smart face is Callaway's latest innovation - and it's present within the manufacturer's new Ai SMOKE hybrids. During its creation, the design benefited from the use of real player data from thousands of golfers and advanced machine learning to craft a range of sweet spots across the face. read more ...

Callaway has unveiled its latest eye-catching technology in 2024 - the Ai Smart Face, which has taken data from thousands of real golfers to engineer a design that showcases a range of sweet spots across the club face. This innovation is present across the new Ai Smoke range - and it's naturally a major feature of these latest fairway woods. read more ...

It's always an exciting day for golf enthusiasts when Callaway unveils new irons - but this latest offering from the brand comes with something extra special. The Ai Smoke family of irons features the most advanced iron face in the manufacturer's long history. read more ...

It's that time of year when subscription renewals and reminders will be arriving. We asked thousands of club members if they were planning to renew their memberships in 2024 and the results were fascinating, including a significant number of golfers who remained undecided about their plans. And they told us why. read more ...

Earlier this year Cleveland Golf released the latest in their category leading wedges range with the launch of the Cleveland RTX 6 ZipCore wedge and the Cleveland CBX Full-Face 2 wedge. Ryan Rastall, Golfshake Equipment Expert, was sent the CBX and RTX 6 wedges to test and shares his thoughts in this video.
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Do golf club memberships represent value for money? Our latest survey revealed that one of the biggest concerns you have is the cost of playing the game. We take a closer look at how valuable becoming a member can be and just what it means to the clubs themselves. read more ...

We wanted to know what you think clubs need to do to attract more members and what you see as the problems facing clubs when it comes to recruitment. These comments were submitted by non-members as they described their suggestions regarding the issues that clubs need to address. read more ...

The wider golf landscape is finally beginning to settle back into something resembling normality following the impact of the pandemic, which ushered in a rapid and unexpected boom in participation but also membership numbers at clubs around the country. But now, with cost of living pressures remaining and the opportunities presented by lockdowns a thing of the past, the game has to assess how best it can both retain and recruit members. read more ...

The recent boom in golf has been supported in part by the growth of the used golf club market, which offers an excellent opportunity for those looking for quality equipment at a more affordable price. Part of this movement is London-based second-hand golf equipment specialist, Nearly New Golf Clubs. read more ...

Including a product overview, insights from the Global Marketing Launch, and being fitted with one of the models himself, Golfshake's Ryan Rastall provides a truly comprehensive look at the new Ai-One range of putters from Odyssey that could give you an extra dimension on the greens. read more ...

Whenever Odyssey releases new putters, it's truly an event for the golf industry. Their latest is the Ai-One range, which has seen Artificial Intelligence deployed to deliver a design that has resulted in what has been claimed to be the most advanced insert in the game. read more ...

TaylorMade has given a new spin to its popular Spider putters as the acclaimed range is now being revitalised following the release of the Spider Tour Series - a family of high MOI putters with five unique models that boast technologies such as True Path Alignment, Pure Roll and TSS weighting. read more ...

A set of irons makes up the bulk of your golf bag and usually requires the largest investment - meaning that it's incredibly important to find a set that will perform best for you. With that in mind, we have teamed up with used club specialists, Nearly New Golf Clubs to take a look at some of the best used golf iron sets across three different price ranges. read more ...

Golf clubs have changed dramatically over the years, but there is surely more progress to come during the decades ahead. But what form shall these advancements take? Golfshake's Derek Clements has some thoughts on what the future of your average golf club will look like. read more ...

TaylorMade Golf has launched the latest addition of its acclaimed P·Series of Irons, the all-new P·790, which has seen each iron being individually designed with precision mass optimisation, tungsten weighting and SpeedFoam Air to ensure that they have a unique internal structure. read more ...

Titleist has launched its next generation T-Series irons that consists of four models - T100, T150, T200 and T350 - that have been created to offer exceptional feel with effortless turf interaction to maximise the three key principles of iron performance: distance control, dispersion control and descent angle. read more ...

Providing golfers with enhanced feel and improved accuracy, Titleist has unveiled a pair of new utility irons, the U505 and T200, which offer designs that have been engineered to create more scoring opportunities with longer irons. read more ...

PING has revealed its new G Le3 Family, which is set to continue the manufacturer's tradition of designing lightweight clubs that are custom-made exclusively for women golfers. read more ...

LA Golf is a brand that has made a name for itself in the United States, with its innovative range of putters, golf shafts and golf balls now making their way across the Atlantic. Golfshake's Derek Clements had a chance to hear about their ambitions and to test the products for himself. read more ...

Titleist has introduced a new loft option to its popular TSR fairway wood range - the TSR2+ 14.5-degree fairway, which has been designed based on feedback from tour players around the world. read more ...

Srixon’s 2023 iron models have been highly popular for golfers across the globe, with each one offering something different than the other. Higher handicappers will be interested in the Srixon ZX4, but the ZX5 performed exceptionally well during testing. Golfshake Equipment Expert, Ryan Rastall, has reviewed all four models and provides his thoughts on them. read more ...

Srixon have announced their arrival to the 2023 driver market with two outstanding offerings that are packed with technology. Ryan Rastall, Golfshake Equipment Expert, has reviewed both the ZX5 MK II & ZX7 MK II and shares his thoughts and insights. read more ...

Mizuno have treated their loyal customers with two drivers, both offering something different to the other. The ST-X will be tailored for the majority of players, as it features plenty of technology to salvage off-centre strikes. On the other hand, the ST-Z is the low-spinning option but the driver still includes plenty of forgiveness when needed most. read more ...

Big Bertha has been among the most established and iconic names in golf, providing clubs that enhance performance and make the game more enjoyable for all players. Now, continuing that rich legacy, Callaway has released its new Big Bertha & Big Bertha REVA Family, which have been engineered to help golfers launch the ball higher and play with more confidence. read more ...

Paying homage to its popular Ti Bubble 2 from the 1990s, TaylorMade has launched its new BRNR Mini Driver, which combines retro aesthetics with modern technology and performance. read more ...

The earliest origins of golf can be traced all the way back to the 13th century, where ball and stick games were played across Scotland. Golfshake's Liam Moore takes a look back through time to provide an overview about the development of golf equipment, describing the evolution of clubs throughout history. read more ...

Coming in April, golfers will soon be able to get their hands on the all-new XXIO Prime, which features elevated power, control, and speed performance, all in an advanced set of lightweight clubs made for moderate swing speed golfers. read more ...

Hybrids are the perfect addition to your golf bag if you’re someone who notoriously struggles with longer irons out on the course. They can be used off the tee, from the middle of the fairway, in the rough and - for the more confident players - they can be deployed as a touch club around the greens. We have selected some of the very best from this year! read more ...

Engineered for the game improvement category, Wilson's new DYNAPWR Irons are packed with technology that has been created to provide maximum forgiveness, ensuring they are easy to launch while still offering distance gains. But how do they perform? Golfshake Equipment Expert, Ryan Rastall has tested the irons for us. read more ...

Exclusively available from leading retailer American Golf, Benross has launched its new Jewel range of golf clubs that are specifically engineered for women. read more ...

Cleveland Golf has introduced two new finishes for its RTX 6 ZipCore: Tour Rack and Black Satin, which are set to hit the market in April. read more ...

What is the current state of golf club memberships ahead of the 2023 season? We all know that golf enjoyed a massive boom during the height of the pandemic, but does the picture remain quite so optimistic this year? Our latest survey has offered some fascinating insights. read more ...

Something that should fascinate lovers of golf equipment, a new four-part documentary chronicling the Titleist Speed Project, which led to a resurgence of Titleist drivers on the PGA Tour, has now been released on YouTube. read more ...

Titleist has made a stunning all-black Titanium Carbide Vapor finish available for both its T100, T100S and T200 irons - and the acclaimed Vokey Design SM9 wedges. read more ...

It's always an exciting day in the golf industry when Odyssey reveals new putters, which is what we can showcase now following the launch of the VERSA and Tri-Hot 5K LE 23. read more ...

Having first reviewed the TaylorMade Stealth 2 Drivers and Stealth HD Irons, Golfshake's Equipment Expert, Ryan Rastall, the Head Pro at Howley Hall Golf Club, has got his hands on the new Stealth 2 Fairway Woods. read more ...

Cleveland Golf has revealed its new Frontline Elite Putter line, comprising of eight models that have been engineered with improved forward weighting and face technology. This has been added to help golfers hit straighter putts with consistent speed and distance. read more ...

Completing its acclaimed TSR Metalwood Family, Titleist has launched its new TSR1 driver, fairway and hybrid, which have been engineered for golfers with a moderate swing speed - meaning those with driver swing speeds less than 90 mph. read more ...

For this year, Wilson Golf has rejuvenated a famous range from its storied past, the Dynapower, which includes one of the most adjustable drivers that the manufacturer has ever produced. Ryan Rastall describes the new Dynapower Drivers for us and offers key insights behind what is surely among 2023's most intriguing releases. read more ...

Demonstrating the versatility of the range, Titliest has added more wedges to its Vokey Design SM9 family, including the low-bounce T Grind, which is popular on the PGA Tour, and the Lightweight that boasts lighter steel and graphite shafts to benefit golfers with a moderate swing speed. read more ...

Mizuno's Speed Technology (ST) Metalwood Project has completed four years of development to result in the 230 Series and an exciting new energy source, the CORTECH Chamber, which is set to deliver greater ball speeds and power, in addition to an exceptional sensation at impact. read more ...

Iconic Japanese manufacturer, Mizuno has introduced its new S23 Wedges, which have been engineered to combine the precision of a player's bladed wedge with the performance of a toe-weighted creation. read more ...

TaylorMade has unveiled its new Spider GTX and Spider GT Max putters, with the former combining the best features of the popular Spider Tour and Spider X models, while the latter showcases a fresh level of adjustability and performance. read more ...

Coming in March, Cleveland Golf has continued its legacy of design and innovation by releasing the new CBX Full-Face 2 Wedge, which has been created to be more forgiving with a larger face, along with added HydraZip, ZipCore, and UltiZip technologies. read more ...

Representing the rebirth of a classic franchise from the 1950s, Wilson Golf has introduced a new Dynapower range of Woods and Irons, including the first Wilson Tour spec fully adjustable driver and distance inspired irons, fairway woods and hybrids. read more ...

Titleist hybrids have long been popular on the PGA Tour, and that trend will continue following the launch of the new TSR2 and TSR3 models, which have been created to offer the highest standards of performance and playability. read more ...

Following the launch of its new woods, Srixon has now revealed its ZX Mk II Irons, which have been created to offer that brand trademark of performance and incredible feel. read more ...

Showcasing its latest engineering innovations to offer more speed and distance to golfers without giving up forgiveness, PING has presented its new G430 Family of golf clubs to the world. read more ...

TaylorMade has launched its spectacular looking Stealth 2 Family of Drivers, Woods, Irons onto the market, which are set to be a popular option for golfers this year and beyond. read more ...

Engineered to offer the perfect blend of distance and feel, Callaway's latest irons feature Paradym Shift Construction that combines a Forged 455 Face with the all-new Speed Frame. Describing the technology, innovation and performance of these irons, Golfshake's Equipment Expert, Ryan Rastall has tested and reviewed them for us. read more ...

New for this year and representing a paradym shift in how Callaway constructs its drivers, the acclaimed manufacturer has revealed its Paradym Drivers. Talking you through the technology and design behind these models, in addition to getting his hands on them for detailed testing, Ryan Rastall provides a full overview from his base at Howley Hall Golf Club. read more ...

Callaway has ushered in 2023 with the blockbuster unveiling of its new Paradym family of golf clubs that are set to make a major impression on the marketplace this year and beyond. read more ...

Srixon has launched its new ZX Mk II Woods that are set to be a hit this season with golfers searching for tour-level performance from their clubs to deliver even greater power at impact. read more ...

Golf has seen many positives from the boom in playing numbers that coincided with the global pandemic. And the good news is that UK golf clubs seem to have got their act together and put the needs and demands of their members first. read more ...

As life has slowly got back to something like normality, Golfshake subscribers generally got out there and played more rounds of golf than they had previously. But how do you compare to the playing habits of both club members and nomadic golfers? read more ...

With the cost of living rising, so too are green fees. As they continue to rise, many Golfshake subscribers have told us that they feel like they are being taken advantage of by golf clubs and venues. But where does it end? read more ...

When visiting golfers make their way to a new course for the first time, the welcome they receive can set the tone for the day ahead. A positive, friendly greeting can enhance the experience, whereas poor interactions can sully the memory of even the finest venues. But just who is the face of your golf club, the person charged with delivering that interaction? read more ...

It's a reality of the times, but successful digital marketing and communication is now essential for golf clubs to thrive and deliver an experience that benefits members and visitors alike. This is something that begins with a quality, informative and engaging website. read more ...

Golf continues to enjoy a boom and while huge progress has been made in many areas it is clear that much still needs to be done to ensure that golf clubs capitalise on the upsurge in interest. In our most recent survey, we asked golfers to tell us about the way their clubs communicate with them. We wanted to understand how clubs engage with golfers and what they need to do to improve the experience and attract more visitors. read more ...

Provided an opportunity through the Kickstart scheme, three young employees joined the team at Kent's acclaimed North Foreland Golf Club and have grasped their chance to shine at the venue. read more ...

Golf still faces many challenges, not the least of which is how it can attract a younger audience and keep hold of those who have returned to the game. Golfshake's Derek Clements has identified some practical measures that he believes could transform more clubs into the next decade and beyond. read more ...

Looking to buy a new set of golf clubs? Or perhaps you are thinking about investing in your first set? There is a perception that getting started in golf is expensive. It can be, but it doesn’t have to be. We look at some key tips that will help you to get the most suitable clubs for the best value. read more ...

Many people have either joined a golf club for the first time in the past 15 months or so or have taken the decision to rejoin. All golf clubs are different, of course, but there are some characters you are likely to meet. Golfshake's Derek Clements describes just a few of the individuals you may encounter. read more ...

When golf resumed after lockdown, tee times were effectively like gold dust. The majority of clubs were only opening for members, meaning that the nomadic golfer was truly stuck in limbo. But as clubs prioritised their members, was it surprising that visitors were left out in the cold?  read more ...

Golf is always looking for ways to market itself towards new players, but what can be done to make the sport more attractive and welcoming to others? From the help of the Golfshake Community and the incredible responses from our recent survey, we look at some comments regarding how the game can further improve participation and secure its long-term future. read more ...

Satisfying demand from both members and visitors - while providing value - has been a challenge for golf clubs in recent times. In this changing world, could we see the idea of traditional memberships transform into something more radical and innovative? We look at the question of whether it's time for golf memberships to incorporate several courses. read more ...

Club golf has been patting itself on the back for the past 12 months as demand for membership has continued to soar. But is everything in the garden really as rosy as we would all like to think? We ran a survey in which we asked you for your feedback and found intriguing answers for the future. read more ...

Through a recent survey conducted by Golfshake, many golfers have commented on a rise of membership costs during the past year, which hasn't always been invested by clubs. We look at their responses and analyse whether increased membership fees are justified. read more ...

England Golf has reinforced their commitment to club membership by re-launching its ‘Membership: Give it a Shot’ campaign that has been introduced to boost the numbers of golfers who belong to clubs. read more ...

Following an uncertain 15 months in lockdown, Pewit Golf Course in Derbyshire has finally reopened, much to the relief of local golfers who had furiously protested against the lengthy shutdown. read more ...

Highly Recommended on Golfshake and regarded as one of England's premier venues, Stoke Park is set to close its doors for two years, a move that has stunned members just a month after the club was purchased by Indian billionaire businessman Mukesh Ambani. read more ...

The picturesque Whitby Golf Club in Yorkshire has been enjoying the benefits of the nationwide golf boom, with the venue disclosing that it has gained 113 new members during the past year. read more ...

Much has been said and written about the staggering surge in golf participation that was recorded last year, but new data published by The R&A has emphasised just how impressive the numbers were. read more ...

A surge in golf club membership numbers through the summer of 2020 was one unexpected side effect of the pandemic. But with the fresh cohort of members coming off the back of three months enforced inactivity, what are golf clubs doing to ensure that their new intake get the value from their membership that will see them signing up again at renewal? read more ...

This past year has seen an extraordinary surge in demand for golf club memberships, leading to a considerable number of venues restoring waiting lists and entry fees. However, despite that, a significant proportion of golfers continue to remain unattached. And there is nothing wrong with that. It got us thinking about a key question; is golf as a whole overly focused on trying to create more club members? read more ...

Despite optimism across the industry, several UK golf clubs are facing some special challenges from climate change, while it has emerged that at least two others are likely to be closed after issues with local councils. read more ...

Bourn Golf & Country Club is set to deliver a 5* experience to Cambridge, following the creation of a new multi-million-pound leisure complex, which will see the venue renamed as Cambridge Country Club. read more ...

Golfshake's Derek Clements takes a closer look at the struggles of Rory McIlroy, mental health concerns among greenkeepers, the continuing slide of Phil Mickelson, and new events that are set to be a popular addition for golfers in the UK this year. read more ...

Historic Wirral Golf Club is looking ahead with optimism towards the return of play in England, having enjoyed a stunning transformation in fortunes, building towards a bright future. Golfshake's Derek Clements spoke with Keith Mollan and Sean Bailey to learn more about why this venue has flourished. read more ...

Last year's unexpected golf boom saw a record surge in memberships, a stunning demand for tee times, and left us with a reported doubling of waiting lists at clubs. Now we have the confirmed return date for play in England, the key question is whether 2020's unprecedented enthusiasm can be replicated during the 2021 season. And early signs are that it may ultimately be surpassed. read more ...

Now we know that, in England, after months of waiting, we can all play golf again from Monday, March 29, but that news wasn't greeted by universal joy, with golfers and England Golf themselves expressing disappointment that the reopening wasn't sooner. read more ...

Revealing his latest View From The Fairway, Golfshake's Derek Clements expresses comment on the news that waiting lists have doubled at UK golf clubs, that Rory McIlroy now holds a prominent chairman role on tour, and Francesco Molinari shows that even the best can sometimes hit shots like the rest of us. read more ...

What does the future hold for golfers who are not members of golf clubs? With courses still closed across most of the United Kingdom and the future looking pretty uncertain for us all, does the nomadic golfer still have a future, or will life become more difficult for them? It's certain to be a major issue in the game once play resumes. read more ...

Last year was an extraordinary one for club golf. With courses closed for months it would be fair to assume that the picture was a bleak one, but precisely the opposite happened. But can that enthusiasm be replicated in 2021? It's a unique challenge and innovative thinking will be required to keep the numbers up. read more ...

It's that time of year when golfers renew their memberships, but with the pandemic continuing to complicate things, how is that going to work when most of us can't play? To understand more about the situation, we surveyed 600 avid golfers to discover their plans for the coming year, which made for fascinating reading. read more ...

Golfshake Ambassador Andy Picken has been chronicling the rich history behind Allestree Park, which was originally designed by revered architect Harry Colt. Facing potential closure - while the course may yet have a future, the golf club attached to the venue is closing its final chapter. Andy had the opportunity to enjoy a socially distanced visit and appreciate stories of a treasured past. read more ...

There has been an unprecedented surge in golf participation numbers in 2020 despite the devastating impact of Covid-19, with as many as 100,000 men, women and children either taking up or returning to the game this year, but Golfshake's Derek Clements believes that we shouldn't forget about the courses that have closed despite the boom. read more ...

There has been much said about the golf boom following the first lockdown in the UK, but PlayMoreGolf, the flexible membership offering, has reported a staggering spike 260% spike in new members, including a notable drop in the age of golfers. read more ...

Golf enjoyed an unprecedented boom in 2020 in the most trying and difficult of circumstances. Countless people have returned to the game for the first time in years, while others took it up for the first time after weeks in lockdown. But how do these new golfers differ from traditional and long-standing club members? We identified several key themes. read more ...

The relationship between golf and the environment is a vital one, something that will be enhanced through the establishment of a formal partnership between the British & International Golf Greenkeepers Association, the RSPB, and The R&A, which is destined to improve awareness and support for biodiversity conservation. read more ...

While golf remains highly popular and naturally appealing to older people, can the game do more to connect with the next generation? Clearly, a significant number of golfers feel that the sport must become more dynamic and engaging in the future. Golfshake's Derek Clements shares his thoughts on how that can happen. read more ...

While there has been cause for optimism in the game due to the enthusiasm of golfers in the midst of the pandemic, the deeper issues remain for many, factors that need addressing in the future for the sport to thrive in the post-COVID climate. We look at the key areas that continue to concern golfers. read more ...

The Manor House in the Cotswolds is renowned for its scenic golf course and year-round condition, something that golfers can take advantage of this winter at the acclaimed venue, with five-day memberships still available. read more ...

The year began with fears of mass golf course closures, but following this most unique of seasons, are golfers feeling optimistic about the future? Apparently so. When asked, 75% of golfers said they were. Golfshake's Derek Clements looks deeper into the comments and what can be learned from them. read more ...

England Golf declared that over 20,000 new members have joined golf clubs this season, but that figure could be closer to 100,000. Ultimately, it's clear that the game has seen an unexpected level of growth, but the question for the industry to ponder is why did so many join golf clubs this year?  read more ...

Golf club memberships have gone through the roof since lockdown ended, but many golfers would still rather continue their nomadic existence than join a club. Fortunately, they have lots of choice. We take a look at the alternatives out there, the schemes and possible options that golfers have to play a variety of courses for great value. read more ...

The number of rounds played are up. Club memberships have increased. All the evidence suggests that club golf is booming in the UK, but can that be sustained into the future? Golfshake's Derek Clements looks at stories of courses that have transformed themselves, reflecting on the wider picture and this unique opportunity for the game. read more ...

This has been a year that none of us will forget, but one positive sight has been the widespread image of busy courses throughout the summer, with golf clubs reporting a staggering rise in new memberships, presenting an encouraging opportunity for the industry to embrace. read more ...

Launching from Saturday 1st August, The Save Par Club is a new membership club for golfers in the South East of England, securing players discounts across various partnered courses throughout Kent, Surrey, Sussex and Essex. read more ...

Showcasing core values of equality, diversity, family and community, England Golf is calling for more golfers to give membership a shot in a new campaign that is seeking to maximise the opportunity from increased participation levels since the emerged from lockdown. read more ...

Golfshake writer and senior golfer Derek Clements reviews and breaks down the findings of a recent survey that focused on the attitudes of golfers, specifically with regards to senior golf, asking key questions about memberships, pace of play, and just how important this demograpgic is for clubs. read more ...

Golf continues to go through historically testing times, but looking at the wider impact on memberships for clubs, Golfshake has surveyed core golfers, highlighting their willingness to support venues, but also presenting opportunities that could emerge in the future once a sense of normality returns. read more ...

Golf clubs have made significant strides during the past decade to address concerns raised by the wider community of golfers, working hard to deliver a contemporary product that reflects the times, but continuing analysis of the 2019 Golfshake Survey, responded to by over 3,500, there are several key issues that need tackled in the future. read more ...

Golf will likely experience major changes in the aftermath of the coronavirus pandemic, but one of the most key areas for the game to address is transforming unattached golfers into golf club members. Looking at data in the 2019 Golfshake Survey, we have identified factors that could help to increase membership. read more ...

Golf courses have been closed across the UK since nationwide lockdown procedures were introduced, a frustrating time for golfers, but essential maintenance is continuing to be carried out at venues across the country. Golfshake has reached out to discover what has been going on, and what condition golf courses are in at the moment. read more ...

During the current lockdown, many golfers are understandably frustrated that they cannot play, especially as the main season should be here. We take a closer look at their comments on the subject, asking whether courses should reopen, and what their views are on paying membership fees. read more ...

During this extended break from playing golf, you may be wondering what greenkeepers are doing to maintain courses. The British and International Golf Greenkeepers Association (BIGGA), following guidance unveiled by The R&A, has made it clear what work should be considered essential at courses throughout this current situation. read more ...

Golf club membership remains the lifeblood of the sport, drawing in commitment from players who support their courses and play regularly throughout the year. We wanted to know the main reasons why golfers remain dedicated with their subscription to one venue, asking them why a membership was important read more ...

Have you been custom fitted? If not, then it's something that you must consider the next time you buy new clubs. We visited Callaway's Fitting Centre with three Golfshake Ambassador who were fitted for drivers, demonstrating the importance of the process and it's essential for all golfers. read more ...

Gathering the views of thousands of golfers in the 2019 Golfshake Survey, when asked if the game should be developing more 'starter' courses, 78% of people responded with a very positive yes, raising the idea of creating shorter or adapted layouts to encourage a pathway for beginners. read more ...

Why do you play golf? Can you identify the specific appeal, or is it a multitude of reasons that make the game such an enriching part of your life? Finding that answer may help to understand methods of expanding the reach of the sport in future. We asked thousands of golfers in the Golfshake Survey to discover what draws them to golf. read more ...

Following the completion of the 2019 Golfshake Survey, we discovered how responses have changed over the last two years, reflecting the continuing shift towards golfers become more digital and tech savvy, raising the question of whether the game is ready to full embrace and take advantage of these opportunities. read more ...

What is your favourite club in the bag? Unless you are one of those golfers who goes through dozens of putters and new sets of irons each season, then you probably have one. We asked thousands of players in the 2019 Golfshake Survey to name theirs, and the result may come as a surprise. read more ...

Combating the issue of golf club theft, American Golf has revealed a unique industry wide venture that should address the problem. The new initiative, named Immobigolf, is to deter crime by helping to track down stolen clubs, taken from individuals or retailers, which often come back into the marketplace through trade-ins and the second-hand club business.  read more ...

When to comes to customer satisfaction, golfers rate the quality of greens and condition of the course as the two factors they most value, but a majority believe that some venues aren't good enough. But how much is that the responsibility of the club to deliver, and to what degree can we all do more to help? read more ...

Studying the results of the 2019 Golfshake Survey, the subject of cost in the game has risen, specifically whether the price of green fees has devalued club memberships in the modern age. We take a closer look at the topic, how golf compares to other industries, and whether there is an argument to adjust the expense of the sport for golfers. read more ...

Five of Glasgow's six municipal golf courses are facing potential closure, with a Council decision imminent. Golfshake's Derek Clements was born in the city and grew up playing these public layouts, and he describes the devastating impact that losing them could have on the wider community. read more ...

When you visit a golf club, do you view locker rooms for members as exclusive or antiquated? Golfshake's Will Trinkwon can understand that perspective, but he believes that there is a charm about these facilities that make venues distinctive. read more ...

Northern Ireland has been leading the way by implementing the R&A's Women in Golf Charter, launching a series of events and initiatives that have seen female participation in the country increase at a faster rate than before. read more ...

Have you considered the impact that pressure from members and negative feedback can have on the mental health of greenkeepers? Golfshake's Andy Picken was intrigued by the story of Michael Davie, Course Manager at Hazel Grove, who received a special award recognising the efforts he has made to support his colleagues across the industry. read more ...

Have you got a stack of extra, unwanted golf clubs sitting in your garage? Well, Golfshake Ambassador Andrew Picken was in the same position, but thanks to golfclubs4cash having a trade-in event nearby, he found a solution to his hoarding. read more ...

Golf clubs are searching for routes to increase revenue, but is there any weight to the idea of charging those who play the most, more for their memberships? Golfshake's Derek Clements rejects the thought of senior golfers paying more, describing the vital benefits they already bring to the game. read more ...

We all want to see golf growing, but can your club achieve that objective? Despite reports that golf continues to see declines, we look at six things that golf clubs should be doing in 2020 to ensure they thrive and grow into the new decade. read more ...

It has been quite a decade for club golf, a transitional period, much has changed as the game looks to adapt to the modern age. But how successful has that time been, and what more needs done? Golfshake's Derek Clements shares his perspective. read more ...

It's a great time for British sport, but is that being reflected in the world of golf? Golfshake's Derek Clements reflects on the newly released Golf Participation Report by KPMG to see how the UK compares with the rest of Europe. read more ...

Knowing that something needs addressed and actually doing something about it are two different things. There has been much said and written about how we can grow the game, but despite those lengthy debates, is golf collectively doing enough? read more ...

Can you remember the first golf club that you used? Maybe you still have them hidden away somewhere. We have spent time digging through ours garages and attics to find some nostalgic classics! read more ...

Why are more golfers deciding not to join golf clubs? Golfshake's Derek Clements has considered the reasons, and has noted 20 candid and often amusing possibilties as to why memberships are not for everyone. read more ...