Titleist has introduced a new loft option to its popular TSR fairway wood range - the TSR2+ 14.5-degree fairway, which has been designed based on feedback from tour players around the world. read more ...

Srixon’s 2023 iron models have been highly popular for golfers across the globe, with each one offering something different than the other. Higher handicappers will be interested in the Srixon ZX4, but the ZX5 performed exceptionally well during testing. Golfshake Equipment Expert, Ryan Rastall, has reviewed all four models and provides his thoughts on them. read more ...

Srixon have announced their arrival to the 2023 driver market with two outstanding offerings that are packed with technology. Ryan Rastall, Golfshake Equipment Expert, has reviewed both the ZX5 MK II & ZX7 MK II and shares his thoughts and insights. read more ...

Mizuno have treated their loyal customers with two drivers, both offering something different to the other. The ST-X will be tailored for the majority of players, as it features plenty of technology to salvage off-centre strikes. On the other hand, the ST-Z is the low-spinning option but the driver still includes plenty of forgiveness when needed most. read more ...

Big Bertha has been among the most established and iconic names in golf, providing clubs that enhance performance and make the game more enjoyable for all players. Now, continuing that rich legacy, Callaway has released its new Big Bertha & Big Bertha REVA Family, which have been engineered to help golfers launch the ball higher and play with more confidence. read more ...

Paying homage to its popular Ti Bubble 2 from the 1990s, TaylorMade has launched its new BRNR Mini Driver, which combines retro aesthetics with modern technology and performance. read more ...

The earliest origins of golf can be traced all the way back to the 13th century, where ball and stick games were played across Scotland. Golfshake's Liam Moore takes a look back through time to provide an overview about the development of golf equipment, describing the evolution of clubs throughout history. read more ...

Coming in April, golfers will soon be able to get their hands on the all-new XXIO Prime, which features elevated power, control, and speed performance, all in an advanced set of lightweight clubs made for moderate swing speed golfers. read more ...

Hybrids are the perfect addition to your golf bag if you’re someone who notoriously struggles with longer irons out on the course. They can be used off the tee, from the middle of the fairway, in the rough and - for the more confident players - they can be deployed as a touch club around the greens. We have selected some of the very best from this year! read more ...

Engineered for the game improvement category, Wilson's new DYNAPWR Irons are packed with technology that has been created to provide maximum forgiveness, ensuring they are easy to launch while still offering distance gains. But how do they perform? Golfshake Equipment Expert, Ryan Rastall has tested the irons for us. read more ...

Exclusively available from leading retailer American Golf, Benross has launched its new Jewel range of golf clubs that are specifically engineered for women. read more ...

Cleveland Golf has introduced two new finishes for its RTX 6 ZipCore: Tour Rack and Black Satin, which are set to hit the market in April. read more ...

What is the current state of golf club memberships ahead of the 2023 season? We all know that golf enjoyed a massive boom during the height of the pandemic, but does the picture remain quite so optimistic this year? Our latest survey has offered some fascinating insights. read more ...

Something that should fascinate lovers of golf equipment, a new four-part documentary chronicling the Titleist Speed Project, which led to a resurgence of Titleist drivers on the PGA Tour, has now been released on YouTube. read more ...

Titleist has made a stunning all-black Titanium Carbide Vapor finish available for both its T100, T100S and T200 irons - and the acclaimed Vokey Design SM9 wedges. read more ...

It's always an exciting day in the golf industry when Odyssey reveals new putters, which is what we can showcase now following the launch of the VERSA and Tri-Hot 5K LE 23. read more ...

Having first reviewed the TaylorMade Stealth 2 Drivers and Stealth HD Irons, Golfshake's Equipment Expert, Ryan Rastall, the Head Pro at Howley Hall Golf Club, has got his hands on the new Stealth 2 Fairway Woods. read more ...

Cleveland Golf has revealed its new Frontline Elite Putter line, comprising of eight models that have been engineered with improved forward weighting and face technology. This has been added to help golfers hit straighter putts with consistent speed and distance. read more ...

Completing its acclaimed TSR Metalwood Family, Titleist has launched its new TSR1 driver, fairway and hybrid, which have been engineered for golfers with a moderate swing speed - meaning those with driver swing speeds less than 90 mph. read more ...

For this year, Wilson Golf has rejuvenated a famous range from its storied past, the Dynapower, which includes one of the most adjustable drivers that the manufacturer has ever produced. Ryan Rastall describes the new Dynapower Drivers for us and offers key insights behind what is surely among 2023's most intriguing releases. read more ...

Demonstrating the versatility of the range, Titliest has added more wedges to its Vokey Design SM9 family, including the low-bounce T Grind, which is popular on the PGA Tour, and the Lightweight that boasts lighter steel and graphite shafts to benefit golfers with a moderate swing speed. read more ...

Mizuno's Speed Technology (ST) Metalwood Project has completed four years of development to result in the 230 Series and an exciting new energy source, the CORTECH Chamber, which is set to deliver greater ball speeds and power, in addition to an exceptional sensation at impact. read more ...

Iconic Japanese manufacturer, Mizuno has introduced its new S23 Wedges, which have been engineered to combine the precision of a player's bladed wedge with the performance of a toe-weighted creation. read more ...

TaylorMade has unveiled its new Spider GTX and Spider GT Max putters, with the former combining the best features of the popular Spider Tour and Spider X models, while the latter showcases a fresh level of adjustability and performance. read more ...

Coming in March, Cleveland Golf has continued its legacy of design and innovation by releasing the new CBX Full-Face 2 Wedge, which has been created to be more forgiving with a larger face, along with added HydraZip, ZipCore, and UltiZip technologies. read more ...

Representing the rebirth of a classic franchise from the 1950s, Wilson Golf has introduced a new Dynapower range of Woods and Irons, including the first Wilson Tour spec fully adjustable driver and distance inspired irons, fairway woods and hybrids. read more ...

Titleist hybrids have long been popular on the PGA Tour, and that trend will continue following the launch of the new TSR2 and TSR3 models, which have been created to offer the highest standards of performance and playability. read more ...

Following the launch of its new woods, Srixon has now revealed its ZX Mk II Irons, which have been created to offer that brand trademark of performance and incredible feel. read more ...

Showcasing its latest engineering innovations to offer more speed and distance to golfers without giving up forgiveness, PING has presented its new G430 Family of golf clubs to the world. read more ...

TaylorMade has launched its spectacular looking Stealth 2 Family of Drivers, Woods, Irons onto the market, which are set to be a popular option for golfers this year and beyond. read more ...

Engineered to offer the perfect blend of distance and feel, Callaway's latest irons feature Paradym Shift Construction that combines a Forged 455 Face with the all-new Speed Frame. Describing the technology, innovation and performance of these irons, Golfshake's Equipment Expert, Ryan Rastall has tested and reviewed them for us. read more ...

New for this year and representing a paradym shift in how Callaway constructs its drivers, the acclaimed manufacturer has revealed its Paradym Drivers. Talking you through the technology and design behind these models, in addition to getting his hands on them for detailed testing, Ryan Rastall provides a full overview from his base at Howley Hall Golf Club. read more ...

Callaway has ushered in 2023 with the blockbuster unveiling of its new Paradym family of golf clubs that are set to make a major impression on the marketplace this year and beyond. read more ...

Srixon has launched its new ZX Mk II Woods that are set to be a hit this season with golfers searching for tour-level performance from their clubs to deliver even greater power at impact. read more ...

Golf has seen many positives from the boom in playing numbers that coincided with the global pandemic. And the good news is that UK golf clubs seem to have got their act together and put the needs and demands of their members first. read more ...

As life has slowly got back to something like normality, Golfshake subscribers generally got out there and played more rounds of golf than they had previously. But how do you compare to the playing habits of both club members and nomadic golfers? read more ...

With the cost of living rising, so too are green fees. As they continue to rise, many Golfshake subscribers have told us that they feel like they are being taken advantage of by golf clubs and venues. But where does it end? read more ...

When visiting golfers make their way to a new course for the first time, the welcome they receive can set the tone for the day ahead. A positive, friendly greeting can enhance the experience, whereas poor interactions can sully the memory of even the finest venues. But just who is the face of your golf club, the person charged with delivering that interaction? read more ...

It's a reality of the times, but successful digital marketing and communication is now essential for golf clubs to thrive and deliver an experience that benefits members and visitors alike. This is something that begins with a quality, informative and engaging website. read more ...

Golf continues to enjoy a boom and while huge progress has been made in many areas it is clear that much still needs to be done to ensure that golf clubs capitalise on the upsurge in interest. In our most recent survey, we asked golfers to tell us about the way their clubs communicate with them. We wanted to understand how clubs engage with golfers and what they need to do to improve the experience and attract more visitors. read more ...

Provided an opportunity through the Kickstart scheme, three young employees joined the team at Kent's acclaimed North Foreland Golf Club and have grasped their chance to shine at the venue. read more ...

Golf still faces many challenges, not the least of which is how it can attract a younger audience and keep hold of those who have returned to the game. Golfshake's Derek Clements has identified some practical measures that he believes could transform more clubs into the next decade and beyond. read more ...

Looking to buy a new set of golf clubs? Or perhaps you are thinking about investing in your first set? There is a perception that getting started in golf is expensive. It can be, but it doesn’t have to be. We look at some key tips that will help you to get the most suitable clubs for the best value. read more ...

Many people have either joined a golf club for the first time in the past 15 months or so or have taken the decision to rejoin. All golf clubs are different, of course, but there are some characters you are likely to meet. Golfshake's Derek Clements describes just a few of the individuals you may encounter. read more ...

When golf resumed after lockdown, tee times were effectively like gold dust. The majority of clubs were only opening for members, meaning that the nomadic golfer was truly stuck in limbo. But as clubs prioritised their members, was it surprising that visitors were left out in the cold?  read more ...

Golf is always looking for ways to market itself towards new players, but what can be done to make the sport more attractive and welcoming to others? From the help of the Golfshake Community and the incredible responses from our recent survey, we look at some comments regarding how the game can further improve participation and secure its long-term future. read more ...

Satisfying demand from both members and visitors - while providing value - has been a challenge for golf clubs in recent times. In this changing world, could we see the idea of traditional memberships transform into something more radical and innovative? We look at the question of whether it's time for golf memberships to incorporate several courses. read more ...

Club golf has been patting itself on the back for the past 12 months as demand for membership has continued to soar. But is everything in the garden really as rosy as we would all like to think? We ran a survey in which we asked you for your feedback and found intriguing answers for the future. read more ...

Through a recent survey conducted by Golfshake, many golfers have commented on a rise of membership costs during the past year, which hasn't always been invested by clubs. We look at their responses and analyse whether increased membership fees are justified. read more ...

England Golf has reinforced their commitment to club membership by re-launching its ‘Membership: Give it a Shot’ campaign that has been introduced to boost the numbers of golfers who belong to clubs. read more ...

Following an uncertain 15 months in lockdown, Pewit Golf Course in Derbyshire has finally reopened, much to the relief of local golfers who had furiously protested against the lengthy shutdown. read more ...

Highly Recommended on Golfshake and regarded as one of England's premier venues, Stoke Park is set to close its doors for two years, a move that has stunned members just a month after the club was purchased by Indian billionaire businessman Mukesh Ambani. read more ...

The picturesque Whitby Golf Club in Yorkshire has been enjoying the benefits of the nationwide golf boom, with the venue disclosing that it has gained 113 new members during the past year. read more ...

Much has been said and written about the staggering surge in golf participation that was recorded last year, but new data published by The R&A has emphasised just how impressive the numbers were. read more ...

A surge in golf club membership numbers through the summer of 2020 was one unexpected side effect of the pandemic. But with the fresh cohort of members coming off the back of three months enforced inactivity, what are golf clubs doing to ensure that their new intake get the value from their membership that will see them signing up again at renewal? read more ...

This past year has seen an extraordinary surge in demand for golf club memberships, leading to a considerable number of venues restoring waiting lists and entry fees. However, despite that, a significant proportion of golfers continue to remain unattached. And there is nothing wrong with that. It got us thinking about a key question; is golf as a whole overly focused on trying to create more club members? read more ...

Despite optimism across the industry, several UK golf clubs are facing some special challenges from climate change, while it has emerged that at least two others are likely to be closed after issues with local councils. read more ...

Bourn Golf & Country Club is set to deliver a 5* experience to Cambridge, following the creation of a new multi-million-pound leisure complex, which will see the venue renamed as Cambridge Country Club. read more ...

Golfshake's Derek Clements takes a closer look at the struggles of Rory McIlroy, mental health concerns among greenkeepers, the continuing slide of Phil Mickelson, and new events that are set to be a popular addition for golfers in the UK this year. read more ...

Historic Wirral Golf Club is looking ahead with optimism towards the return of play in England, having enjoyed a stunning transformation in fortunes, building towards a bright future. Golfshake's Derek Clements spoke with Keith Mollan and Sean Bailey to learn more about why this venue has flourished. read more ...

Last year's unexpected golf boom saw a record surge in memberships, a stunning demand for tee times, and left us with a reported doubling of waiting lists at clubs. Now we have the confirmed return date for play in England, the key question is whether 2020's unprecedented enthusiasm can be replicated during the 2021 season. And early signs are that it may ultimately be surpassed. read more ...

Now we know that, in England, after months of waiting, we can all play golf again from Monday, March 29, but that news wasn't greeted by universal joy, with golfers and England Golf themselves expressing disappointment that the reopening wasn't sooner. read more ...

Revealing his latest View From The Fairway, Golfshake's Derek Clements expresses comment on the news that waiting lists have doubled at UK golf clubs, that Rory McIlroy now holds a prominent chairman role on tour, and Francesco Molinari shows that even the best can sometimes hit shots like the rest of us. read more ...

What does the future hold for golfers who are not members of golf clubs? With courses still closed across most of the United Kingdom and the future looking pretty uncertain for us all, does the nomadic golfer still have a future, or will life become more difficult for them? It's certain to be a major issue in the game once play resumes. read more ...

Last year was an extraordinary one for club golf. With courses closed for months it would be fair to assume that the picture was a bleak one, but precisely the opposite happened. But can that enthusiasm be replicated in 2021? It's a unique challenge and innovative thinking will be required to keep the numbers up. read more ...

It's that time of year when golfers renew their memberships, but with the pandemic continuing to complicate things, how is that going to work when most of us can't play? To understand more about the situation, we surveyed 600 avid golfers to discover their plans for the coming year, which made for fascinating reading. read more ...

Golfshake Ambassador Andy Picken has been chronicling the rich history behind Allestree Park, which was originally designed by revered architect Harry Colt. Facing potential closure - while the course may yet have a future, the golf club attached to the venue is closing its final chapter. Andy had the opportunity to enjoy a socially distanced visit and appreciate stories of a treasured past. read more ...

There has been an unprecedented surge in golf participation numbers in 2020 despite the devastating impact of Covid-19, with as many as 100,000 men, women and children either taking up or returning to the game this year, but Golfshake's Derek Clements believes that we shouldn't forget about the courses that have closed despite the boom. read more ...

There has been much said about the golf boom following the first lockdown in the UK, but PlayMoreGolf, the flexible membership offering, has reported a staggering spike 260% spike in new members, including a notable drop in the age of golfers. read more ...

Golf enjoyed an unprecedented boom in 2020 in the most trying and difficult of circumstances. Countless people have returned to the game for the first time in years, while others took it up for the first time after weeks in lockdown. But how do these new golfers differ from traditional and long-standing club members? We identified several key themes. read more ...

The relationship between golf and the environment is a vital one, something that will be enhanced through the establishment of a formal partnership between the British & International Golf Greenkeepers Association, the RSPB, and The R&A, which is destined to improve awareness and support for biodiversity conservation. read more ...

While golf remains highly popular and naturally appealing to older people, can the game do more to connect with the next generation? Clearly, a significant number of golfers feel that the sport must become more dynamic and engaging in the future. Golfshake's Derek Clements shares his thoughts on how that can happen. read more ...

While there has been cause for optimism in the game due to the enthusiasm of golfers in the midst of the pandemic, the deeper issues remain for many, factors that need addressing in the future for the sport to thrive in the post-COVID climate. We look at the key areas that continue to concern golfers. read more ...

The Manor House in the Cotswolds is renowned for its scenic golf course and year-round condition, something that golfers can take advantage of this winter at the acclaimed venue, with five-day memberships still available. read more ...

The year began with fears of mass golf course closures, but following this most unique of seasons, are golfers feeling optimistic about the future? Apparently so. When asked, 75% of golfers said they were. Golfshake's Derek Clements looks deeper into the comments and what can be learned from them. read more ...

England Golf declared that over 20,000 new members have joined golf clubs this season, but that figure could be closer to 100,000. Ultimately, it's clear that the game has seen an unexpected level of growth, but the question for the industry to ponder is why did so many join golf clubs this year?  read more ...

Golf club memberships have gone through the roof since lockdown ended, but many golfers would still rather continue their nomadic existence than join a club. Fortunately, they have lots of choice. We take a look at the alternatives out there, the schemes and possible options that golfers have to play a variety of courses for great value. read more ...

The number of rounds played are up. Club memberships have increased. All the evidence suggests that club golf is booming in the UK, but can that be sustained into the future? Golfshake's Derek Clements looks at stories of courses that have transformed themselves, reflecting on the wider picture and this unique opportunity for the game. read more ...

This has been a year that none of us will forget, but one positive sight has been the widespread image of busy courses throughout the summer, with golf clubs reporting a staggering rise in new memberships, presenting an encouraging opportunity for the industry to embrace. read more ...

Launching from Saturday 1st August, The Save Par Club is a new membership club for golfers in the South East of England, securing players discounts across various partnered courses throughout Kent, Surrey, Sussex and Essex. read more ...

Showcasing core values of equality, diversity, family and community, England Golf is calling for more golfers to give membership a shot in a new campaign that is seeking to maximise the opportunity from increased participation levels since the emerged from lockdown. read more ...

Golfshake writer and senior golfer Derek Clements reviews and breaks down the findings of a recent survey that focused on the attitudes of golfers, specifically with regards to senior golf, asking key questions about memberships, pace of play, and just how important this demograpgic is for clubs. read more ...

Golf continues to go through historically testing times, but looking at the wider impact on memberships for clubs, Golfshake has surveyed core golfers, highlighting their willingness to support venues, but also presenting opportunities that could emerge in the future once a sense of normality returns. read more ...

Golf clubs have made significant strides during the past decade to address concerns raised by the wider community of golfers, working hard to deliver a contemporary product that reflects the times, but continuing analysis of the 2019 Golfshake Survey, responded to by over 3,500, there are several key issues that need tackled in the future. read more ...

Golf will likely experience major changes in the aftermath of the coronavirus pandemic, but one of the most key areas for the game to address is transforming unattached golfers into golf club members. Looking at data in the 2019 Golfshake Survey, we have identified factors that could help to increase membership. read more ...

Golf courses have been closed across the UK since nationwide lockdown procedures were introduced, a frustrating time for golfers, but essential maintenance is continuing to be carried out at venues across the country. Golfshake has reached out to discover what has been going on, and what condition golf courses are in at the moment. read more ...

During the current lockdown, many golfers are understandably frustrated that they cannot play, especially as the main season should be here. We take a closer look at their comments on the subject, asking whether courses should reopen, and what their views are on paying membership fees. read more ...

During this extended break from playing golf, you may be wondering what greenkeepers are doing to maintain courses. The British and International Golf Greenkeepers Association (BIGGA), following guidance unveiled by The R&A, has made it clear what work should be considered essential at courses throughout this current situation. read more ...

Golf club membership remains the lifeblood of the sport, drawing in commitment from players who support their courses and play regularly throughout the year. We wanted to know the main reasons why golfers remain dedicated with their subscription to one venue, asking them why a membership was important read more ...

Have you been custom fitted? If not, then it's something that you must consider the next time you buy new clubs. We visited Callaway's Fitting Centre with three Golfshake Ambassador who were fitted for drivers, demonstrating the importance of the process and it's essential for all golfers. read more ...

Gathering the views of thousands of golfers in the 2019 Golfshake Survey, when asked if the game should be developing more 'starter' courses, 78% of people responded with a very positive yes, raising the idea of creating shorter or adapted layouts to encourage a pathway for beginners. read more ...

Why do you play golf? Can you identify the specific appeal, or is it a multitude of reasons that make the game such an enriching part of your life? Finding that answer may help to understand methods of expanding the reach of the sport in future. We asked thousands of golfers in the Golfshake Survey to discover what draws them to golf. read more ...

Following the completion of the 2019 Golfshake Survey, we discovered how responses have changed over the last two years, reflecting the continuing shift towards golfers become more digital and tech savvy, raising the question of whether the game is ready to full embrace and take advantage of these opportunities. read more ...

What is your favourite club in the bag? Unless you are one of those golfers who goes through dozens of putters and new sets of irons each season, then you probably have one. We asked thousands of players in the 2019 Golfshake Survey to name theirs, and the result may come as a surprise. read more ...

Combating the issue of golf club theft, American Golf has revealed a unique industry wide venture that should address the problem. The new initiative, named Immobigolf, is to deter crime by helping to track down stolen clubs, taken from individuals or retailers, which often come back into the marketplace through trade-ins and the second-hand club business.  read more ...

When to comes to customer satisfaction, golfers rate the quality of greens and condition of the course as the two factors they most value, but a majority believe that some venues aren't good enough. But how much is that the responsibility of the club to deliver, and to what degree can we all do more to help? read more ...

Studying the results of the 2019 Golfshake Survey, the subject of cost in the game has risen, specifically whether the price of green fees has devalued club memberships in the modern age. We take a closer look at the topic, how golf compares to other industries, and whether there is an argument to adjust the expense of the sport for golfers. read more ...

Five of Glasgow's six municipal golf courses are facing potential closure, with a Council decision imminent. Golfshake's Derek Clements was born in the city and grew up playing these public layouts, and he describes the devastating impact that losing them could have on the wider community. read more ...

When you visit a golf club, do you view locker rooms for members as exclusive or antiquated? Golfshake's Will Trinkwon can understand that perspective, but he believes that there is a charm about these facilities that make venues distinctive. read more ...

Northern Ireland has been leading the way by implementing the R&A's Women in Golf Charter, launching a series of events and initiatives that have seen female participation in the country increase at a faster rate than before. read more ...

Have you considered the impact that pressure from members and negative feedback can have on the mental health of greenkeepers? Golfshake's Andy Picken was intrigued by the story of Michael Davie, Course Manager at Hazel Grove, who received a special award recognising the efforts he has made to support his colleagues across the industry. read more ...

Have you got a stack of extra, unwanted golf clubs sitting in your garage? Well, Golfshake Ambassador Andrew Picken was in the same position, but thanks to golfclubs4cash having a trade-in event nearby, he found a solution to his hoarding. read more ...

Golf clubs are searching for routes to increase revenue, but is there any weight to the idea of charging those who play the most, more for their memberships? Golfshake's Derek Clements rejects the thought of senior golfers paying more, describing the vital benefits they already bring to the game. read more ...

We all want to see golf growing, but can your club achieve that objective? Despite reports that golf continues to see declines, we look at six things that golf clubs should be doing in 2020 to ensure they thrive and grow into the new decade. read more ...

It has been quite a decade for club golf, a transitional period, much has changed as the game looks to adapt to the modern age. But how successful has that time been, and what more needs done? Golfshake's Derek Clements shares his perspective. read more ...

It's a great time for British sport, but is that being reflected in the world of golf? Golfshake's Derek Clements reflects on the newly released Golf Participation Report by KPMG to see how the UK compares with the rest of Europe. read more ...

Knowing that something needs addressed and actually doing something about it are two different things. There has been much said and written about how we can grow the game, but despite those lengthy debates, is golf collectively doing enough? read more ...

Can you remember the first golf club that you used? Maybe you still have them hidden away somewhere. We have spent time digging through ours garages and attics to find some nostalgic classics! read more ...

Why are more golfers deciding not to join golf clubs? Golfshake's Derek Clements has considered the reasons, and has noted 20 candid and often amusing possibilties as to why memberships are not for everyone. read more ...