England Golf Relaunches Club Membership Campaign
England Golf has reinforced their commitment to club membership by re-launching its ‘Membership: Give it a Shot’ campaign that has been introduced to boost the numbers of golfers who belong to clubs.
The campaign focuses on four core values – equality, diversity, family and community – in the hope that clubs will receive an influx of new membership that won’t just help the financial difficulty that clubs have had to endure, but to also encourage new players into the sport.
Working closely with their partners, England Golf will record the experience of both new and existing golfers, in a bid to inspire the next generation. During what has been a troubling period, golf offers a safe environment for people to play sport, socialise with friends and either compete with one another or in a competitive environment.
Additionally, golf membership has proved to be beneficial in more than one area. As aforementioned, the social benefits are invaluable but also from a health and exercise perspective. With the increasing prices of green fees, there’s never been a better time to join a club as a member and play as much golf as you like for a set price.
The boom of golf has been well detailed, and England Golf are looking to build on its welcomed boost as the ‘Give it a Shot’ campaign aims to attract golfers who are actively playing, whether that be on the range, pitch and putt courses, a par-3 course or visitors to 9 and 18-hole courses.
Club membership has already seen a healthy rise over the past 12 months, and this campaign will look to build on the promising numbers. ‘Give it a Shot’ comes to life through three key messages.
Give it a Shot
As golf continues to modernise through lifestyle choices, membership is also not invulnerable to change. Flexible tee times, practice facilities, bespoke tournament formats and new activities have enabled a new way to play golf – which demonstrates the sports newfound flexibility.
Another huge benefit is the fact that golf clubs are a hotspot for social interaction. The opportunity to meet, share stories and build lifelong friendships is a common theme of a golf club and, the fact that it’s a safe environment with health and fitness at the forefront, means that this is one of the best locations to socialise.
Golf offers unrivalled levels of mental and physical benefits, which is boosted through hours of socialising. Moreover, it is also a great place for an array of generations to develop relationships – with the sport of golf as the topic.
Finally, golf has become affordable. The idea of a golf club membership has certainly shifted directions since its conception. In contemporary times, memberships are now offered as flexible as possible.
They have been designed to provide individuals with variety and the carefully, re-evaluated payment options have already resulted in a boost in membership – which has made golf more successful than ever.
Jeremy Tomlinson, CEO, England Golf, noted: We would like to use this exciting period to support clubs in England with resources to help retain members and attract more golfers, with a first-class suite of digital assets and customisable templates that showcase the sport’s true personality.
“The unprecedented circumstances of the past year have provided a challenge for all of our clubs, but what has remained constant is the comprehensive and varied offer golf clubs provide.
“We believe club membership has never been more important and offers individuals, groups and families an environment that represents the best way to fully enjoy the sport.
“In this exciting time for golf, we look forward to retaining and strengthening our club membership numbers as well as welcoming new players to our game in the months and years ahead.”
To find out more info about the ‘Membership: Give it a Shot’ campaign, visit: englandgolf.org or follow England Golf on social media.
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