England Golf Launches Campaign to Drive Memberships

Showcasing core values of equality, diversity, family and community, England Golf is calling for more golfers to give membership a shot in a new campaign that is seeking to maximise the opportunity from increased participation levels since the emerged from lockdown.

Launching ‘Membership: Give it a Shot’, the call to action is presented through three key messages:

‘Play is Flexible’: As golf continues to evolve in line with modern lifestyle choices, there have never been more ways to enjoy the game – whether that is practicing at the driving range, playing a quick nine or a competitive round over 18 holes, the choice is yours.

‘Clubs are Sociable’: A hugely popular aspect of any sport and club membership is the social benefits. The opportunity to meet in a safe environment, share stories, and build lifelong friendships through the game. Golf is a game for all generations and families to enjoy together.

‘Golf is Affordable’: Golf club membership is a lot more affordable than people perceive with many membership options to suit age, lifestyle and budget.

The membership campaign will be heavily promoted by England Golf on a national scale and will provide an opportunity for every golf club in England to connect and promote their own membership benefits for new and existing members.

Part of the membership recruitment and retention campaign is an incentive for new members and existing members who refer a friend to join their club.

Members will be entered into a prize draw to win four Country Memberships at Woodhall Spa Golf Club for them and three friends, in addition to a four-ball on the Hotchkin, a four-ball on the Bracken, a two-hour group clinic at the National Golf Centre and an overnight stay with bed and breakfast.

There are also 10 pairs of tickets for the 149th Open Championship at Royal St George’s next year, six pairs of adidas Code Chaos Golf Shoes, and 24 dozen Titleist Pro V1 golf balls available to win.

Winners will be announced in November, with players able to find out more information and submit their entry here. 

Golfshake has closely studied the topic of inspiring more golfers to become golfers, using surveys and data to identify key areas that need addressed. You can see those insights within these articles:

How to Turn Unattached Golfers Into Golf Club Members

Main Reasons Why Golfers Join Golf Clubs

Are These the Issues Golf Clubs Still Need to Address

Are Membership Costs Too High And Green Fees Too Low?

Jeremy Tomlinson, CEO, England Golf, said: “Despite the last few months being hugely challenging for everyone, it has been wonderful to witness a surge in people playing our beloved game.

“With our ‘Membership: Give It A Shot’ campaign we want to provide golf clubs in England with national support and an opportunity to maximise golf’s current positivity. Focussing on recruitment and retention we will offer clubs physical and digital assets in customisable templates, designed to complement their current marketing strategies.

“In an exciting time for golf we look forward to welcoming many new players to our game and membership in the weeks, months and years ahead.”

To find out more about the campaign, visit: englandgolf.org or follow England Golf on social media:

Twitter: @EnglandGolf

Instagram: @england.golf

Facebook: @EnglandGolf