FootJoy has a long history of being on the feet of the champion at many an iconic golfing moment and 2013 is certainly proving to be a major success for many of its brand ambassadors. With the most expansive product-line on the market, FJ has already experienced wins across five footwear categories on the PGA and European Tours this season. Highlighting the excellence and breadth of its offering and spearheaded by Adam Scott’s emotional first Major victory at The Masters® in FJ Sport™, FootJoy remains the overriding footwear brand of choice amongst the highest echelons of the game.
In the wake of Billy Horschel’s maiden tour win at the Zurich Classic of New Orleans, wearing his wingtip FJ ICON™ MyJoys, the market-leading brand can now lay claim to being on top of the winner’s rostrum an impressive seven occasions so far on the PGA Tour. The undoubted highlight being Adam Scott’s playoff victory
over fellow FJ ambassador Angel Cabrera
(FJ ICON) to capture the famed Green Jacket wearing his favourite FJ Sport shoes. Of the seven winners, FJ ICON has amassed five victories through Brian Gay at the Humana Challenge, John Merrick at the Northern Trust Open, Michael Thompson at the Honda
Classic, Kevin Streelman at the Tampa Bay Championship
and Horschel in New Orleans. Other winners include, D.A. Points relying on the unrivalled traction and platform stability of his XPS-1 shoe to capture his second tour title at the Shell Huston Open. The brand’s new M:PROJECT™ model, delivering Minimal Construction and Maximum feel, also claimed a first win at the Web.com Tour’s Chitimacha Louisiana Open.
On the European Tour, FJ loyalists have combined to walk away with nine footwear wins so far on the Race to Dubai calendar. In early January Louis Oosthuizen
(DryJoys Tour) kick-started a three-week run at the top the podium for three different FJ models. Jamie Donaldson (FJ ICON) outwitted one of the strongest fields of the season in Abu Dhabi the claim the famed Falcon trophy and Englishman, Chris Wood secured both his first victory on tour as well as a maiden win for the newly launched FJ Sport™ Spikeless golf shoes at the Qatar Masters. Inspired by their fellow FJ brand ambassadors and benefitting from the outstanding comfort, fit and performance that is present in all golf shoes that carry the famed FJ logo, others would follow in the footsteps of the early season triumphs. In addition to Donaldson, FJ ICON has propelled Thomas Aitken, the winner of the Trophée Hassan II and most recently, Brett Rumford to their respective titles.
“Having launched our most expansive footwear collection to date I am delighted to see that our tour ambassadors are using the superior comfort, fit and stability of our market-leading innovations as a springboard to success,” commented Russell Lawes, European Marketing Manager – FootJoy. “We firmly believe we have a shoe to suit the varying styles and swings of golfers of all abilities and this has been clearly demonstrated on the PGA and European Tour this season. To have five different product categories play a part in the 16 victories we have had this year shows the breadth of the FJ offering and cements our position as the #1 shoe of choice amongst professionals around the globe.”
The 2013 season, has also seen FootJoy continue to dominate the weekly usage counts across the worldwide tours. On the PGA Tour the company has experienced a 60% footwear presence amongst the field, whilst the shoe count amounts to 65.2% on the European Tour. Together these statistics reinforce the trust the game’s best players have in the Mark of a Player moto that FJ lives and breathes by.
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