FootJoy Golf launch new Spring Apparel Range
FootJoy Golf, have continued their rapid rise in the full-line golf apparel market after the recent unveiling of its Spring/Summer 2013 Performance Apparel Collection. Following in the footsteps of the brand’s 2012 debut, which was launched to much acclaim amongst retailers and consumers, the new range perfectly aims to master the balance in comfort, style and performance.
The new SS13 line, looks set to be an instant hit amongst golfing enthusiasts. Featuring a core range of essential performance offerings, from polo-shirts and trousers to sweaters and pullovers, the new collection will be available in-store from March 2013. This stunning performance-infused collection features a variety of styles in four distinct colour stories; DISCOVERY (Navy, Kelly Green, Pink & White), COVE (Black, Steel Blue, Khaki & Cream), HORIZON (Periwinkle, Peach, Stone &White) and HARBOUR (Cobalt, Flame, Spa Blue & White). Consistent with the company’s mantra to Make Every Day Playable, the design focus remains on one sport – golf, which is FootJoy’s sole passion.
“We’ve talked to golfers and our trade partners, who enthusiastically support the plans and offerings; the response to the 2013 Performance Apparel Collection from retailers has been nothing short of incredible, generating numerous phone calls wanting to book the product,” commented Russell Lawes, European Marketing Manager, FootJoy. “We are confident that we will receive a positive response from golfers across the country towards this fresh and contemporary range. This season represents an important step forward in FootJoy’s mission to enhance the enjoyment of the game for golfers of all ages and abilities.”
FJ Performance Apparel is worn on tour by some of golf’s biggest names, including Ryder Cup player Steve Stricker, two-time PGA Tour winner Jason Dufner and former Open Champion Ben Curtis. Available in stores across the UK from the beginning of March, the Spring seasonal collection features a complete range of men’s golf apparel in a selection of contemporary colour stories and a variety of fashionable patterns. A line of women’s apparel will also be available, completing the best apparel line ever offered by FJ.
The new line of Apparel follows the launch of the FootJoy M:PROJECT performance shoe - Click Here
For more information on all FootJoy please visit www.FootJoy.co.uk