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FootJoy announce upgrades to popular ranges

By: | Fri 14 Dec 2012

FootJoy have unveiled a number of performance upgrades and styling improvements to its ‘Big Four’ golf shoe categories ahead of the 2013 golfing season. Footjoy have announced that they now have their most complete FJ product-line ever, the immensely popular FJ ICON™, XPS-1™, DryJoys Tour™ and FJ Sport™ families have all been upgraded to provide the consumer with an even greater choice of patterns and modern colours along with a multitude of cutting-edge technologies. 

“At FootJoy we continually strive to provide the consumer with fashionable designs fused with the very latest performance technologies, so they can look and play their very best in all conditions,” commented Russell Lawes, European Marketing Manager –FootJoy. “With these upgrades we truly believe we have a golf shoe to suit the individual characteristics of all golfers. After all, you only have to look at the   PGA and European Tour to see our brand ambassadors excelling on a weekly basis in all four of these styles.”

FootJoy's  flagship FJ ICON family sees the introduction of new upper patterns and outsole cosmetics alongside the latest technological advancements which Footjoy say delivers optimum comfort, stability and traction. FootJoy have taken inspiration from the companies rich heritage, this fashionable category offers exquisite styling throughout, utilising premium full grain leathers and luxurious calfskin detailing for a premium look. The Outsole technology includes a perforated Alloy ICON Torque Bar for unrivalled support, stability and powe, FJ ICON is worn in competition by numerous FJ brand ambassadors, including Luke Donald, Lee Westwood and current Masters Champion, Bubba Watson.  

Since its launch a year ago, the XPS-1 golf shoe has made somewhat of an impact amongst golfers looking to take advantage of the levels of platform stability that the Xtreme Outsole design provides. Three-time Major Champion, Padraig Harrington and PGA Tour winner, Jason Dufner have both excelled in this design that creates an ultra-wide platform under foot for maximum ground contact and traction where it matters most. Full grain leather uppers utilising the ECL™ (Extreme Comfort Leather) Leather system by Pittards® combined with Armor-Tan™ Abrasion resistance for extremely soft and breathable comfort without the use of a membrane. The 2013 range incorporates two new colour options; White/Green and Black and all over black to sit alongside the existing popular White/Black/Silver style.

The Dryjoy range is now over 20 years old and FootJoy continue to innovate one of their most popular designs, the new DryJoys Tour range employs the latest n performance footwear. Featuring next generation stability PODS™ technology, enhanced OptiFlex™ zones and a TPU-infused midsole and outsole, this timeless design offers the perfect balance of flexibility and stability. Incorporating feedback from FJ staff players,including Steve Stricker and Zach Johnson, the updated collection showcases new traditional and contemporary upper patterns and can also be purchased with the BOA L4 Closure System for an exceptional fit that can be easily altered during the round.

FootJoy say the new FJ Sport will offer outstanding levels of ‘Sports’ performance,  FJ Sport remains as popular choice as ever amongst the game’s players, including brand loyalists Adam Scott and Matteo Manassero. For 2013, the shoe features a completely new advanced outsole technology that incorporates a lightweight moulded EVA midsole and TPU outsole for soft underfoot cushioning with firm platform stability. An additional Forefoot FlexZone generates outstanding flexibility and optimum traction. A fresh new Sports Upper pattern further enhances the overall athletic appeal of a shoe that is available in five contemporary colours as well as being on offer with the innovative BOA L4 Closure System.

For more information on all FootJoy visit www.FootJoy.co.uk


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