Zerofit Unveils The World's Warmest Baselayer

Golfers across the United Kingdom, Europe and North America will be able to purchase Japanese sports performance brand Zerofit - The World’s Warmest Baselayer.

The apparel line will offer golfers a collection of innovative products that have been solely designed to combat the bitter conditions of winter this year.

With performance in mind, the plethora of products on offer have all been created with both performance and comfort at the forefront of the design.

The award-winning Zerofit Heatrub Ultimate (£55) and the Heatrub Move (£40) baselayers are handy companions when you visit the course or range during cold and harsh conditions.

The brand of Zerofit was established through Japanese entrepreneur Koji Higashi back in 2005.

Higashi is a keen golfer but the weather typical of winter would always deter him from enjoying his favourite hobby.

However, after realising his progression - and enjoyment - suffered through his lack of play time, he decided he missed the sport too much and needed a remedy to battle the colder conditions.

His investment into creating products that could maintain heat in addition to not comprising on performance is the result of Zerofit.

The Ultimate Baselayer has been independently tested and proven to be five times warmer than leading competitors.

The Boken Institute, situated in Osaka, Japan, trialled the heat retention in the Zerofit Ultimate and the rating of 0:78 is significantly higher than the standard baselayer rating of 0.1-0.14 - a sweater would have a rating of 0.3.

Technologically enhanced heat threads are located inside the garment, and these are activated via movement through gently brushing against the skin which generates heat instantly.

In contrast to the majority of other baselayers, the Ultimate is not based on compression for heat.

As a result, not only does it produce greater warmth for golfers, but they also won’t feel restrictive by inability to move or swing freely.

Previously, baselayers have been criticised for being too light, which is something that Zerofit have considered prior to the design of their recent collection.

The Heatrub Ultimate Leggings (£55) perform similarly to the top half, and they have become a popular addition for many golfers.

The Move, which has been independently tested and proven to be twice as warm as the standard product, features a 45% polypropylene construction which helps to regulate body temperature to prevent overheating during rounds and practice sessions.

This is made possible as the construction removes sweat from the skin and the hollow polyester design and ‘LABO’ fabric ensures it evaporates quickly.

For more information on Zerofit, visit their website here: https://zerofit.co.uk/.

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