Dustin Johnson Signs Long-Term Apparel and Footwear Deal with adidas Golf
Just before he represents Team USA at the Ryder Cup, World Number Two and U.S. Open Champion Dustin Johnson has signed what has been described as a multi-year apparel and footwear contract with adidas Golf.
adidas footwear and apparel are designed to optimise an athlete’s performance. In golf, the most important measure of performance is speed, which translates to distance and Johnson’s jaw dropping drives have him hunting for titles every week. adidas Golf apparel frees Johnson’s 6’4” frame to produce his Tour-leading distance, while his use of TOUR360 BOOST shoes have helped catapult adidas Golf footwear to the #2 market share position in the US*, as well as solidifying the #2 position in the UK and France**.
“DJ’s scoring and legendary ball striking draw huge galleries and substantial television exposure, which are critical to the promotion of our apparel and footwear. We believe his US Open Championship is the first of many Majors to come, which will make him an even bigger star. He is the perfect athlete for our team to test innovative product solutions and his feedback will continue to influence our design decisions," said Jeff Lienhart, Executive Vice President of adidas Golf.
Dustin Johnson himself, stated that: “adidas Golf is more than a sponsor. They have been with me since the start of my career; we’ve collaborated, created and celebrated together. I’m grateful for the support adidas Golf has given me and I look forward to seeing what we can do together moving forward.”
For more information about adidas Golf and its products, click here.
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