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American Golf Unveils Licensed Open Championship Products

By: Golfshake Editor | Tue 07 Jun 2022 | Comments


Ahead of this year's historic 150th Open at St Andrews, American Golf has unveiled its officially licensed SS22 The Open Collection of products that have been inspired by the championship.

Comprising both a Core and Fashion range, these lines include apparel designed in collaboration with Stromberg for men, women, and children. Featuring polos, shorts, trousers, waterproofs and more, the SS22 The Open Collection will be bolstered with a full range of stylish, high-tech golfing accessories and equipment including tees, golf bags, luggage, and trolleys, launching mid-June.

American Golf has also partnered with New Era to create a range of 13 caps that will sit within the Core product range, available from 1st June.

As the second only brand to have ever collaborated with The R&A on a The Open inspired range, American Golf’s SS22 The Open Collection - which will be updated bi-annually for the next five years - offers an affordability and classic style without compromising on quality that will appeal to golfers at every level.

Iember Gordon, Head of Marketing at American Golf said: “We are very happy to be able to launch the SS22 The Open Collection ahead of this year’s 150th Championship.  We’re incredibly proud of the design, quality, price point and variety of products that we’ve created and feel that it does justice to The Open, the oldest and one of the most prestigious golf championships in the world.

“Like The R&A, American Golf is passionate about ensuring inclusivity within the sport of golf and this affordable range was designed with the intension of bolstering the confidence of every player, whatever their ability, demonstrating that we are behind every golfer.”

American Golf The Open

Men’s Core Range

Cartgate Polo Shirt: £34.99

Classic in design the Symphony polo shirt is equipped with moisture-wicking fabric and 50 + SPF protection to keep you safe and protected as you play golf. Featuring Stromberg and claret jug branding to the chest, rib collar tipping and a contrasting side panel, this polo is beautifully constructed to offer style and comfort on the course. Available in blue, navy, red, white, and black in sizes small, medium, large, XL and XXL.

Trent Shorts - £39.99

Ideal for hot summer days, these Trent shorts are designed to keep you cool and comfortable during your round of golf, thanks to their blend of performance fabrics which offer breathability and an element of stretch while being incredibly stylish. The Trent shorts also feature contrasting embroidery to the rear with official claret jug branding. Available in light blue, navy, grey and white in sizes 30-40 waist.

Men’s Fashion Range

Towson Midlayer - £59.99

The Towson midlayer is constructed with polyester interlock fabric with a technical stretch to allow you to move freely on the golf course. The material is also moisture-wicking for dry comfort and has an extreme SPF 50+ protection rating to keep your skin safe from harmful rays. Featuring a half zip to the front, official claret jug branding to the neckline, 150th branding to the sleeve and Stromberg branding to the chest, this midlayer offers functionality and style in equal measure. Available in blue and black in sizes small, medium, large, XL and XXL.

Himalayas Polo Shirt - £39.99

This Flax polo is sure to make you stand out on the golf course for all the right reasons. Designed with an eye-catching sublimation print, claret jug branding to the chest and Stromberg branding to the sleeve, this polo is also equipped with moisture-wicking fabric, plus 50 + SPF protection to ensure you’re stylish and safe as you play. Available in three colourways: navy/white, navy/orange and navy/white.

Principle Midlayer: £64.99

This warm and comfortable layer has been crafted from a cotton/acrylic fabric, for comfort, breathability, and performance. It is moisture-wicking and offers SPF 50+ protection to keep you safe from harmful rays. The design features a crew neck opening and is highlighted with Stromberg and claret jug branding to the chest. Available in black, light blue, grey and navy in sizes small, medium, large, XL and XXL.

Women’s Core Range

Abrue Polo Shirt: £29.99

Elegant in design this polo features a three-button opening to the front with claret jug and Stromberg branding to the chest.  Equipped with moisture-wicking fabric and 50 + SPF protection, you can be safe in the knowledge you are comfortable and protected from harmful rays as you play your round of golf. Available in black, white, navy and light blue in sizes 8, 10, 12, 14 and 16.

Lulla Legging: £29.99

These leggings have a moisture-wicking finish to move moisture away from the body and are breathable to help you to regulate your body temperature, ideal for playing golf on warmer days. The stretch elements bring comfort as well as performance to your golf swing and claret jug branding to the hip and Stromberg branding to the ankle will provide that extra confidence as you take to the green. Available in navy and black in sizes 8, 10, 12, 14, 16 and 18.

Women’s Fashion Range

Wright Midlayer: £59.99

Constructed with polyester interlock fabric with a technical stretch to allow you to move freely, this Wright midlayer is also moisture-wicking for dry comfort and has an extreme SPF 50+ protection rating to keep your skin safe from harmful rays. Featuring a half zip to the front, this midlayer is highlighted with official claret jug branding to the neck, The Open logo to the back, 150th branding to the sleeve and Stromberg branding to the chest.  Available in peach and grey in sizes 8, 10, 12, 14 and 16.

Whitworth Sleeveless Polo Shirt: £24.99

This sleeveless polo shirt is elegantly designed featuring Stromberg and claret jug branding to the chest. Equipped with moisture-wicking fabric and 50 + SPF protection to keep you safe and protected as you play golf, this is the ideal summer polo to provide the pro feeling as you step out onto the course. Available in two colourways, peach/navy and white/navy in sizes 8, 10, 12, 14 and 16.

Kids Range

Bandon Polo Shirt: £27.99

Featuring a three-button opening to the front, this polo is designed with engineered stripes in grey, blue, red, and black to highlight this classic white garment. Highlighted with Stromberg and claret jug branding to the front, the polo is also equipped with moisture-wicking fabric and 50 + SPF protection to ensure that your child both looks the part and safe and protected as they enjoy themselves on the golf course. Also available in a more classic blue and white striped design in sizes 8-9, 9-10, 11-12 and 13-14 years old.

Shamble Midlayer: £34.99

This midlayer has a stretch construction for freedom of movement coupled with a front zip opening for easy adjustability. The material is moisture-wicking and offers an outstanding UPF 50 protection rating to keep your child safe from harmful rays. Highlighted with claret jug and Stromberg branding to the chest, this midlayer will provide the confidence to perform during your child’s golf game. Available in navy, black and red in sizes 8-9, 9-10, 11-12 and 13-14 years old.


American Golf has 95 retail stores across the United Kingdom and Republic of Ireland, while also offering delivery to countries across Europe.

View everything American Golf has to offer by visiting its website, or following on Instagram, Twitter and Facebook.


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Tags: The Open gear equipment Apparel American Golf





 




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