How Callaway Invested Expertise & Capital to Enhance Chrome Soft
Callaway's Chrome Soft is known for being a golf ball that delivers speed with a receptive feel, but that reputation has only been further enhanced by the improvements made for 2020, something achieved through a significant investment of expertise and capital within the technology and manufacturing process.
Featuring a larger Graphene-Infused Dual SoftFast Core, the Chrome Soft has been engineered to reach greater distances, while a more penetrating flight is encouraged through the addition of a new High-Speed Mantle System. Renowned for its control, that unique feel is created by a thinner Urethane Cover, with everything tied together by an Optimised Aero Design. And that's without even mentioning Triple Track.
You have seen the tech, which we have previously described in detail, but what that means in practice was something experienced by Golfshake's Kevin Paver during a round with Callaway's Content Manager Owen Davies.
When you receive a box of Chrome Softs, do you know where it came from? Chicopee, Massachusetts is not a household name, but they have been making golf balls here since 1915. That makes for a rich history of development, which has been revolutionised through a staggering $50m investment from Callaway to purchase state-of-the art machinery, adding advanced engineers and technical processes, increasing personnel by 60%, bringing automated robots into the system, not to mention X-Ray technology to measure construction.
Ultimately, Chicopee is now the most advanced golf ball plant in the world, a fact explored in this documentary.
Many golfers will now be aware of Triple Track, the alignment aid introduced by Callaway that has provided a fresh dimension to their golf balls. This development was made possible by Dr. Carl Bassi and Ray Barrett, something that you can learn more about in this feature, looking into the journey taken by the manufacturer to produce the latest releases.
If you're fascinated by golf technology, then you'll find much to be inspired by in the story of Callaway at Chicopee, the expensive but rewarding path taken to mould the ball that many golfers now tee up with.
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