There isn't a golfer out there who would honestly say no to being able to hit the ball a little bit further. Ultimately, that can be accomplished through a combination of factors; including fitness, technique, swing speed and the equipment you use, but perhaps something that you may have overlooked is the role of grips in the pursuit of greater distance and performance. read more ...

Softspikes has announced the launch of Tour Flex Pro, which offers the next generation of golf spike technology to offer the best in performance and quality. read more ...

Golf Pride has introduced its softest performance grip yet, the new CPX - standing for “Comfort Performance Extreme” - provides superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. read more ...

rn Acclaimed innovator of grips, Golf Pride has added renowned ALIGN Technology to its popular Z-Grip for 2019. With the addition of a full cord grip to complement the existing options, Golf Pride now offers ALIGN Technology in a full range of feel preferences.rn read more ...

Eaton has confirmed that its Golf Pride Grips Division has infused the popular Tour Velvet with groundbreaking ALIGN Technology. Having been introduced into the MCC and MCC Plus4 Grips last year, the three most used grips on tour will now feature the innovation of ALIGN. read more ...

Eaton has confirmed that its Golf Pride Grips Division created the MCC Plus4 ALIGN misdsize grips that were used by the eventual champion of the 2017 U.S. Open Senior Open, coming just three weeks after the product had made its debut on the Champions Tour. read more ...

Lamkin has introduced its latest innovation, the Z5, which has been engineered to produce maximum control, comfort and consistency with each grip. It's the most advanced grip that the famous brand has ever produced. read more ...

Golf Pride has introduced a revolutionary grip innovation for 2017, ALIGN Technology, which features a dedicated raised ridge that extends down the back of the grip to promote a consistent hand placement. read more ...

Popular grip brand, Garsen has announced that their respected range will now be available in the UK through retailer Adore Golf Grips, who are bringing the sought after and unique products to the British Isles. read more ...

The Eaton Corporation have announced that its Golf Pride Grips Division is releasing an all-new series of oversized putter grips called TOUR SNSR.  read more ...

The golf industry is always looking for new breakthroughs in technology, whether it’s lighter shafts, new lighter and sronger materials for heads or adjustable facetechnology. However, sometimes we need to take one step back to take two steps forwards. read more ...