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Justin Rose Launches New Golf Academy With American Golf

By: Golfshake Editor | Thu 05 May 2022 | Comments

In hugely exciting news for the game in this country, former world number one, US Open champion and Olympic Gold medalist, Justin Rose has joined forces with American Golf to launch a major new golf academy to get more people into the game. 

The new Justin Rose Academy, powered by American Golf, is part of American Golf’s drive to make golf accessible to all, irrespective of age, gender social background and ability.

Led by a team of highly trained PGA Professional Coaches and working with golfers of all levels, from complete beginners to seasoned Professionals, the Academy will operate from American Golf’s leisure sites, including its flagship Golf Kingdom Leisure Park in Essex, Cheshire’s High Legh Park Golf Club, Rossendale Family Golf Complex in Lancashire, Hemingford Abbots Golf Complex in Cambridgeshire, Wythall Driving Range in Birmingham and Bexley’s Barnehurst Golf Club.

The Academy will have a firm focus on community engagement, taking the sport off the golf course and into new territories via social media and influencer activities, events and a dedicated schools programme that will introduce children to the wide-ranging physical and mental health benefits of golf. In its first five years, the Academy aims to bring 18,000 young people onto the Justin Rose junior programme, with more than 5,000 free lessons for school children given away during the first year.

Justin Rose MBE said: “It’s an extremely exciting time for the golf. Not only is participation up, but the average age of players has decreased by five years to 41, plus 400,000 women have taken up golf for the first time since 2020.

“Encouraging young people to play golf will protect the future of the sport and schools are a crucial part of our outreach. It’s our vision to have golf on the P.E. curriculum. The Academy will enable more people to benefit from the social and health benefits of golf, as well as us uncovering future champions.

“Linking with American Golf to launch the Academy makes complete sense given its vast network of golf ranges and stores across the UK.”

Justin Rose Academy

Gary Favell, CEO of American Golf, said: “This is a landmark day for golf in the UK. Justin is an extraordinary player and a hugely inspirational ambassador for the sport. Our Justin Rose Academy has huge ambitions to accelerate golf participation, while changing the perception of the sport for good and making sure it’s accessible to all.”

Attracting more minority groups into the game is a key focus for Kate Rose, Justin’s wife and founder of the women’s golfing event, Rose Ladies Series, who’s also leading the charge in her role as Inclusivity Ambassador at the Academy, ensuring every minority group is able to participate in the sport.

Gary continues: “The Justin Rose Academy is for everyone, from beginners to aspiring tournament professionals, our aim is to inspire, educate and show people the real joy that comes from golf - whether that be a round with friends, a trip to the driving range or participation in a school tournament.”

For more information, please visit www.justinrosegolfacademy.co.uk. Members of the public and schools can sign up for free ‘Get into Golf’ sessions as well as book for group lessons, including women, children and family group sessions.

American Golf has 95 retail stores across the United Kingdom and Republic of Ireland, while also offering delivery to countries across Europe. To find out everything American Golf has to offer, please visit www.americangolf.co.uk.

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Tags: justin rose American Golf


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