adidas Golf Introduces New TOUR360 22 Shoes
Nearly two decades after it was first introduced, adidas has presented the new TOUR360 22 golf shoe onto the market, which has taken the franchise back to its origins with an innovative update.
With the TOUR360 22, the primary focus was to re-examine how adidas addressed two critical areas that are important for golfers of all skill levels: fit and traction. To get there, adidas looked at historical models of the TOUR360 as well as brand archives from other categories for inspiration.
adidas landed on a recipe of key features that makes this the best-performing TOUR360 to date. From the ground up, the TOUR360 22 sits on Feet You Wear last, serving as the foundation for a NEW TOUR360 FIT, while the new direct-injected SPIKEMORE traction system will help golfers stay locked-in and increase confidence with every swing.
“The TOUR360 is synonymous with pinnacle technology and premium materials, and we remained true to that throughout the design process of this new model,” said Masun Denison, global footwear director, adidas Golf. “Golfers will instantly notice a more natural fit that offers better stability, better traction and amazing comfort. I’ve been a part of the creation of every model of the TOUR360, so I can confidently say that this is our best-performing model we have ever introduced.”
With so much lateral movement and weight transfer in the golf swing, adidas was intrigued with the use-cases that the brand’s Feet You Wear last had to offer. The design mimics the natural shape of the foot, ultimately helping to create a better connection with the ground and accommodate the natural movements of the foot in all directions. Knowing how important the ground is in the golf swing, an added benefit of using the Feet You Wear last helps golfers utilise this connection with the ground to generate power more easily in the swing. The design truly hugs and cradles the natural contours of the foot to optimise performance.
The Feet You Wear last is just one component of the NEW TOUR360 FIT that is part of TOUR360 22. The NEW TOUR360 FIT includes:
- DUALSTACK Midsole - adidas combined the comfort of full-length BOOST cushioning with an EVA stability frame. This EVA stability frame is a horseshoe-shaped piece that surrounds the full-length BOOST with EVA chassis, strategically placed on the perimeter of the forefoot to provide golfers with lightweight stability, comfort and performance. It’s the most technical and advanced midsole that adidas has ever offered. The benefits are not easily seen, but certainly felt.
- GEOFIT Collar Pad - Designed to enhance the fit and feel on the top of the foot, this piece gently conforms to the individual to provide a more personalised and comfortable fit.
- 3D TORSION SYSTEM - Targeted stability in the midfoot, this mold plate enhances the connection with the ground while also helping to stabilise footwork throughout the swing.
- INSITE Sockliner - Working in tandem with the Feet You Wear last, this sockliner cradles the contours of the foot, especially in the heel, to provide enhanced cushioning, comfort, and support.
adidas has also revealed the latest iteration of SPIKEMORE with the TOUR360 22 that features cleats directly injected onto the TPU base. They found that by injecting the cleats, adidas could provide more precise locations that would allow them to adjust density, make the inside and outside arm shapes unique and adjust the size depending on where the cleat sits on the outsole. Each cleat also includes a centre cone, which helps to improve overall grip. While larger than spikes of the past, this new configuration and variance in size helps to disperse weight and promote increased green friendliness.
As part of their effort to improve fit, they collaborated with the team at BOA Technology to elevate both the fit and performance for the BOA models of the TOUR360 22. adidas worked with their team at the BOA Fit Performance Lab to find a way to optimise both fit and function. The PerformFit Wrap system they created consists of two overlapping panels that pull down over the top of the instep. The BOA Fit System, featuring the micro-adjustable Li2 dial wraps around the heel, locking the foot into place while providing customised fit. The BOA model also features a sockfit construction, designed to give golfers ultimate support, stability, and confidence.
From adidas athlete Xander Schauffele: “I got to see first-hand how much detail went into bringing this shoe to life and that was a really unique learning experience. Footwear is so important in the golf swing, but it can also help boost confidence. After spending quite a bit of time testing the TOUR360 22, I know golfers will feel a higher level of stability, traction and comfort, which are things we all need from our footwear out on the course so that we can perform our best.”
From adidas athlete Dustin Johnson: “I’ve worn almost every model of TOUR360 since I started my career and I’m always amazed at how the footwear team continues to raise the bar year after year. I really like the design and style with this new model, but the traction, feel and comfort I get definitely make this the best version of the TOUR360 that I’ve ever worn.”
From adidas athlete Danielle Kang: “The TOUR360 22 is packed with so much innovation and technology that I could feel the difference the minute I put them on. What impressed me the most was how meticulous the team was throughout the design process, and I think the final product is a testament to adidas’ commitment to never stop striving for better. I’m really excited to perform in it this season.”
The TOUR360 22 continues to include the best materials for enhanced durability, but now with even more purpose. The upper features premium rich leather (one-year waterproof warranty), microfiber, and textiles that incorporate recycled materials, all helping to END PLASTIC WASTE. TOUR360 is the most iconic adidas franchise and they have taken it to new heights for all athletes. The TOUR360 22 will be offered in five models: both laced and BOA models for men and women, and a simplified lace model for junior golfers. The laced models of the TOUR360 22 will be available at adidas.com, the adidas app, and at select retailers worldwide beginning January 28. The BOA models will be available shortly thereafter, beginning March 1.
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