adidas Reveals New EQT Apparel Collection
30 years after introducing the famous Badge of Sport with the launch of its Equipment Range (EQT), adidas has celebrated that anniversary by offering a special collection of EQT Footwear & Apparel.
Focusing on that heritage, the EQT collection combines sport-specific and progressive styling with the original Equipment branding throughout.
Continuing the EQT mission to incorporate “everything that is essential, nothing that is not,” the collection merges together high-performance fabrics with sustainable PRIMEGREEN materials to align with the goal to END PLASTIC WASTE.
The EQT apparel collection features sleek and innovative pieces for both men and women, giving a modern look with a combination of fabrics built for the sport. The Two-Tone Mesh Polo provides an updated take on a print polo to offer increased mobility with a special design, whilst the EQT Crew features a unique mock collar construction with branding that ensures you’ll make a statement on the fairways. The collection incorporates a sleeveless Equipment Polo designed specifically for women, featuring four-way stretch and a zipped front for maximum style and comfort. The men’s Equipment Pique Zipper Polo, ¼ Zip Sweatshirt and women’s Equipment Short Sleeve Polo complete the collection following the EQT design principal – the way a product looks, is determined by what it does.
The EQT and EQT SPKL footwear draws inspiration from the original Equipment footwear in both styling and functionality, combining BOOST technology for amazing comfort with a sustainable PRIMEGREEN. Regardless of preference, both the spiked or spikeless option give golfers locked-in stability and traction to help bomb drives off the tee.
“The EQT Collection gave us the opportunity to be sportier and further enhance our branding in specific areas of our product range, ultimately spicing up our product offerings,” said Shaun Madigan, global apparel director, adidas Golf. “The introduction of the Badge of Sport logo back in the early nineties was a statement from the brand, showing which equipment was sport focused and made purely for the athlete.”
The EQT Collection will be available on adidas.com, through the adidas app, and at select retailers from January 11th.
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