adidas Shows Way Forward With Sustainable Apparel & Footwear
adidas is continuing its END PLASTIC WASTE journey by delivering innovative products on the golf course, with branded players competing in The Players Championship will be wearing apparel and footwear crafted from upcycled plastic waste, creation an environmentally first for sport.
The more sustainable collection is made from adidas’ new PRIMEBLUE material made in part with Parley Ocean Plastic. This upcycled plastic waste is intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. Its then turned into high-performance polyester yarn used in apparel and footwear.
The special PRIMEBLUE collection will feature two polos and shorts for men, and a sleeveless polo and skort for women. It also includes limited edition footwear for both men and women made from upcycled plastic waste. The unique footwear is designed from adidas' new CODECHAOS silhouette, the latest footwear from that brand that pushes the boundaries on what a golf shoe can be.
By 2050, our oceans may be filled with more plastic than fish. That’s one of the reasons why adidas will convert 100 percent of our virgin polyester to recycled in every application where a solution exists by 2024. This PRIMEBLUE capsule in golf is part of a larger Three Loop Strategy announced last month that outlines adidas’ aim to END PLASTIC WASTE.
In the spring/summer 2020 golf collection alone, 71 percent of the apparel and 75 percent of the footwear uses material made from recycled polyester.
For more details about adidas’ commitment to END PLASTIC WASTE, visit www.adidas.com/sustainability.
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