Staffordshire first to launch Golf Express
Golf Express – a campaign to encourage busy people to play all the game in half the time – has been launched in Staffordshire last night (Thursday 22nd May) at Uttoxeter Golf Club.
On a beautiful evening overlooking Uttoxeter race course 41 golfer embarked on an express golfing journey. The weekly roll up competition coincided with the launch of Staffordshire and England golf’s new initiative Golf Express.
Golf Express has also been backed by 20 clubs across the county, offering 9-hole green fees and a loyalty card to encourage golfers to play more often: if they play five rounds, they get the sixth free.
Twelve of the clubs are also offering golfers the opportunity to play in weekly, after-work roll-ups, as was experienced at Uttoxeter Golf Club. These are open to non-members, a handicap is not essential and players will be paired up with other golfers for the fun competitions.
Gareth Shaw- Staffordshire County Development Officer commented: “this is what golf is all about, having time to play the sport we all love and also have time to socialise with friends following the round.”
Iain Lancaster- Regional Manager for England Golf also added: “The time it takes to play the game is a barrier to the sport. We are hoping that marketing the message that playing shorter rounds of golf to suit your available leisure time will be acted on by players new to the game, current golfers and even lapsed golfers; leading to an increase in golf participation across Staffordshire.
Following the Golf Express experience the club house filled up with elated golfers, who sat with their fellow golfers sampled the clubs food and drink and enjoyed the evening as a selection of prizes were given for the two division winners.
Uttoxeter member commented: “Many golf clubs have run these type of 9 hole events over the years, but it is brilliant that now England Golf and Staffordshire Golf have put a national brand behind it.”
Golf Express is part of an England Golf project which is trialling innovative ways of increasing golf club membership and participation in the sport. It recognises that most people’s leisure time is reducing and for many it can be as little as two hours a day.
Research from Syngenta, the golf course turfcare specialist, shows that 54% of golfers are intimidated by 18 holes of golf and a 9-hole option gives the golfer choice.
The clubs involved in Golf Express are: Bloxwich, Branston, Calderfields, Darnford Moor, Dartmouth, Druids Heath, Izaak Walton, Lakeside, Lichfield, Mark Butler Golf Academy, Newcastle, Onneley, Oxley Park, Stafford Castle, Stone, The Chase, Trentham Park, 3 Hammers, Uttoxeter and Cannock Park.
To find out more visit getintogolf.org/golfexpress or call 0800 118 2766 or see the hashtag #golfexpress
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