Golf Pride’s Gold Standard Adds Superior Tack Option

Golf Pride grips recently announced it's new high-performance option in the Tour Velvet® family with the Tour Velvet Super Tack™.

Built on the success of one of the longest running grip families in Golf Pride history, the Tour Velvet Super Tack features a new-to-world material formulation that provides an exceptional level of tackiness and performance.

The new grip formulation is complemented by an innovative multi-section grip texture. The lower section, located ‘below the ribbon’, features a wider version of the ‘plus’ sign pattern that was made famous in the original series of Tour Velvet grips. The new, wider ‘plus’ signs are aligned in a tighter formation to provide a higher level of traction throughout the swing. The upper section, located ‘above the ribbon,’ is comprised of a diamond texture pattern that was a direct result of PGA TOUR player feedback during development. This area of the grip provides added stability when maximum force is placed on the grip during the downswing.

“Tour Velvet is the most successful grip family around the world, so we are excited about the innovation the Super Tack model adds to this performance series,” stated Brandon Sowell, global sales and marketing manager for Golf Pride. “With over 80% of the PGA TOUR playing our grips on any given week, we have a unique ability to test and get feedback on our grip designs with the best players in the world.  After testing through the year, we launched these grips on TOUR at the McGladrey Classic in the fall and the reaction was overwhelmingly positive.  We’re confident golfers of all skill levels will be as impressed as the most demanding golfers in the world.”

The Tour Velvet Super Tack is available in both standard and midsize models and are expected to hit the shelves in March 2014.

For more information on the 2014 Golf Pride product line and the new Tour Velvet Super visit www.golfpride.com.   

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