Nike Golf today announced that it has entered into a multi-year partnership with IRM (Inversiones en Resorts Mediterráneos) Golf Experience, the largest group of Jack Nicklaus designed golf courses across Europe, owned and run by the Spanish golf, leisure and property group, situated in the Murcia region in Spain.
This new partnership means that Nike Golf apparel and equipment will be almost exclusively stocked in the pro shops at
each of the six venues, every one being fitted out with Nike Golf branded retail fixtures and point of sale materials. In addition to the retail element of the partnership, all staff will sport Nike Golf apparel
and footwear and the facilities at all of the golf courses will be branded with the iconic Nike Swoosh logo.
“This is a major partnership for IRM,” said Enrique Herrero, CEO of IRM. “We are focused on growing the business and are excited about working so closely with one of the biggest brands in the world.”
“It is vital for the future of Nike Golf to align the brand with like minded retail partners that believe in the products that we are bringing to the market and understand how we are influencing golf for the better globally,” said Angus Moir, general manager Nike Golf EMEA. “We are looking forward to reaping the benefits of this partnership with IRM and, in turn, sharing with them all of the expertise that Nike, as a global brand, has to offer.”
IRM Nike Golf Experience is a unique collection of six Jack Nicklaus designed golf courses dotted across the Murcia region of Spain. Each of the six courses offers a distinctly different challenge, from the demanding par 72 Mar Menor Golf
to the Las Vegas influenced desert course of Saurines Golf,
there is a course to suit everyone. These superb golf courses in combination with the luxury InterContinental Mar Menor & Spa Hotel, The Residences apartments and spa facilities, make Murcia one of the fastest growing and ‘must visit’ golf destinations in Europe.
IRM Nike Golf Experience Courses: Mar Menor Golf; La Torre Golf; Saurines Golf; Hacienda Riquelme Golf; El Valle Golf & Alhama Signature.