NIKE launch TW'14 shoe with revolutionary NIKEiD design

By: | Thu 16 May 2013


Building upon the success of last year’s TW’13, Nike Golf has brought enhancements and a modified look to the new Nike TW’14 footwear. Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career NIKE TW'14victory at The Players Championship.

The new iconic shoe is also the first Nike Golf shoe to be made available on NIKEiD - Nike's platform to create unique performance golf shoes driven by individual customers.
 

Creating the NIke TW'14 Shoe:

 
The original Nike TW’13 was created through insights from the athlete himself, Tiger Woods, who stated, “I train with Nike Free technology all the time… I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
 
With that, Nike designers set to work creating a Nike Free-inspired golf shoe tailored to maximise Woods’ game.
 

Nike TW’14

 
Woods first debuted the TW’13 on Tour late in the 2011 season and the game-changing shoe took the marketplace by storm in 2012. Through his inspiration, hands-on testing and detailed feedback, Nike Golf has continued the collaboration with Woods on the new Nike TW’14, further enhancing the fit, feel and function.
 
The natural motion engineered outsole of the Nike TW’14 is designed to mimic and conform to the natural motion of the foot, and still deliver all the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
 
 “These shoes provide freedom of movement and allow me to release more power through my swing,” said Woods.
 
The new upper features improved ventilation that delivers increased breathability and comfort. This was achieved through strategically located perforations and a more comfortable mesh tongue providing athletes the ventilation they want without compromising the waterproof protection they need. 
 
“With this shoe, we worked diligently to take every detail to a new level,” said Tobie Hatfield, Athlete Projects Innovator in Nike’s Innovation Kitchen. “Tiger’s relentless focus on getting better makes us better. His insights force us to never stop innovating and delivering technology that will enhance a golfer’s performance. In the TW ’14, he wanted more stability with mobility and we've accomplished that by using Nike's Dynamic Flywire technology which moves with him, but stabilises his foot when he swings.  We also increased breathability of the shoe by using a full mesh tongue."
  
The new TW’14 footwear stays true to Woods’ signature colours, White, Black and Red, and also adds a new colourway to the mix, Cool Grey with Vivid Blue and Venom Green accents (available 1st August).
 

NIKE TW'14 White


 

Nike TW’14 on NIKEiD

 
With the fully customisable TW’14 iD version, Nike customers can create the perfect combination of breathability and traction for their playing conditions.  In addition to choosing a wide-range of color combinations, golfers can choose between two distinct uppers:  waterproof and breathable.  The waterproof upper is made of multi-stretch synthetic leather for weather protection and durability, and the breathable upper (available exclusively with NIKEiD) features lightweight mesh to keep feet comfortable on hot days. The TW’14iD is available in two outsoles, either the Spike version or the Integrated Traction option (molded rubber).  Consumers can also personalise their shoes by adding their name or an inspirational message to the inside tongues.  
 

Pricing and availability

Nike TW’14
Available: June 13th, 2013
RRP:  £150, €200, SEK 1900 
June 13th, 2013 Colourways: Black/Reflective Silver-Varsity Red; White/Metallic Dark Grey-Varsity Red
August 1st, 2013 Colourway:  Cool Grey/Black-Vivid Blue-Venom Green 
 
Nike TW’14 iD  
Available:  June 13th , 2013
RRP: £195, €230
 
For more information visit - www.nike.com
 

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