Golf Pride launches new ZERO TAPER putter grips

Golf Pride has launched its new ZERO TAPER putter grips, which have been created to offer golfers a comfortable and familiar look and feel, with innovative design features being purposefully-engineered to optimise hand placement and encourage consistent grip pressure. This helps square the putter face at impact, leading to more confidence and better results on the greens. 

ZERO TAPER grips are available in two sizes - medium and large - with three distinct colourways to suit a variety of player preferences: black, blue, and red. 

Leaning on more than 75 years of expertise, coupled with extensive consumer testing, Golf Pride designed ZERO TAPER to enhance both performance and comfort. Here are the key benefits:

• Consistent Hand Feel: The uniform geometric shape ensures that both the lead and trailing hands have the same feel, promoting a more synchronised stroke for those who prefer non-tapered putter grips.
• Improved Face Awareness: The deeper side profile provides maximum feedback, allowing golfers to sense, control and better square the putter face.
• Ergonomic Anchor Point: The unique horseshoe-shaped backside creates a natural and comfortable resting place for finger folds.
• Repeatable Hand Alignment: Visual cues guide hand placement to ensure consistency in how golfers are gripping ZERO TAPER. 
• Balance and Stability: The grips maintain a consistent weight profile across all sizes, preserving the putter’s sweet spot and making it easier to feel the position of the putter head throughout the stroke.

ZERO TAPER joins the popular Reverse Taper, launched in 2024, as one of Golf Pride’s only grips constructed using polyurethane. This provides the ideal feel, texture and weight, ensuring the new grips are soft, yet responsive. Unique traction elements and visual cues assist with finger placement and cater to different gripping styles. 

"Two years ago, we introduced Reverse Taper, and it quickly became one of the top-selling putter grips worldwide. With ZERO TAPER, we’re building on that success by offering players who favour a consistent geometric shape a grip that meets their needs," says James Ledford, President of Golf Pride. "Whether we’re designing full-swing or putter grips, our brand’s mission is to create products that inspire confidence, enabling players of all skill levels to perform their best."

Starting February 17, ZERO TAPER will be available for purchase in-store. For more information, please visit https://www.golfpride.com/gb/en-gb.html and follow the brand on Instagram, Facebook, X and YouTube.