Golf Enjoys Fresh Spring Boom
The widespread return of golf throughout the entire United Kingdom was greatly anticipated, with the industry keen to discover whether interest would match the unprecedented levels of last May.
Some may have doubted whether that was possible, but they needn't have worried as BRS Golf - a provider of tee time management systems - has reported a stunning degree of demand, totalling 6.6 million rounds booked by members and visitors via the service since restrictions were eased in England, Wales and Northern Ireland.
Staggeringly, over 4.1 million rounds were booked in April, representing a 60% increase on rounds booked in April 2019, which (perhaps even more significantly) surpassed the numbers seen in May 2020, when the game first returned after lockdown.
Additionally, BRS Golf’s parent company, GolfNow, celebrated its busiest day since May 2020 on 29 March as golfers ventured back to courses in England. More than 13,000 users visited the website in a single day, with 5,000 rounds of golf booked – an 80% increase in bookings compared with the same date two years previously.
Ultimately, April was a record-breaker for GolfNow, which reported over 17,000 app downloads and 76,000 rounds booked. GolfNow generated over £1.8 million in revenue for course partners, thanks to a 77% increase in rounds booked when compared to April 2019 and a 108% increase in booking value.
Such public demand was also reflected on Golfshake and the Golfshake Score Tracker, with a 60% surge in what would normally be expected for the time of year.
Spring is a magical period of the calendar for golfers, especially this year, and the golf boom shows no sign of slowing down.
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