Callaway's Epic Flash Tops American Golf Battle of the Brands Driver Test

By: Golfshake Editor | Fri 22 Feb 2019

During a fascinating experiment at the beginning of February, 934 customers at American Golf participated in the Battle of the Brands Driver Test to help identify the most impressive of the major new releases for this year, with Callaway's innovative Epic Flash seeing the biggest distance increase average of 8.3 yards.

Overall the 934 testers recorded an incredible 26,220 yards improvement from all drivers hit, enough to play round St. Andrews’ Old Course over three and a half times. While Callaway took top spot, each of the four drivers on test - TaylorMade M5/M6, Callaway Epic Flash, Cobra F9 Speedback and Wilson D7 – showed a significant average increase from the testers own current driver. Highlights among the testers were a monster 364-yard drive unleashed with the TaylorMade M5/M6 and the biggest increase from a testers own driver of 67 yards, also from the Taylormade M5/M6.

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Conrad Edkins, Director of Marketing at American Golf was delighted with the popularity of the challenge, as he explains, “This has to be one of the largest ever sample sizes for a head to head driver test. The results were fantastic too with virtually every tester making significant distance gains with the fantastic new technology available from these four brands. This is the kind of thing that most golfers only ever read about in the golf media, so I think they had a lot of fun coming in store to test out the latest equipment for themselves.”

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So popular was the Battle of the Brands driver test, that American Golf has rolled out the concept for irons. Between Thursday 21^st February and Sunday 1^st March, any golfer can go to any American Golf store with their 7 iron and test out their best strike against the latest technology from Callaway, Cobra, TaylorMade, Wilson and Ping. Record your biggest distance increase and be entered into a prize draw to win a custom fitted set of those irons! With so many golfers expected to take part this is a true test of the best irons in the game. And if you didn’t get the chance to hit Drivers in Battle of the Brands, golfers can test out any of the clubs in the American Golf range whenever they want!