2013 Survey Reveals Golfers Continue to Prefer Cleats
A recent survey across the key European golf markets conducted by SPORTS MARKETING SURVEYS INC. (SMS) on behalf of Softspikes found that golfers still prefer cleated shoes to cleatless model.
The research initiative centered on the golf markets of the UK, Germany, Sweden and France. Data from the UK showed that 80% of golfers chose to buy cleated models with cleated shoe sales making up 78% of the market in France, 74% in Germany and 76% in Sweden.
Louise Roe, PrideSports Business Unit Manager commented:
“The fact that 367,700 of the 467,000 shoes sold last year in the UK were cleated proves that the vast majority of golfers still prefer to play in cleats.”
“Although there has been a noticeable growth in sales of cleatless shoes, research tells us that a significant percentage of these sales are by non-golfers, wearing them as Street shoes due to their aesthetic value.”
Cleatless shoe sales continue to see industry growth but the SMS findings highlighted a reduction in the 203% UK growth in 2011-2012 with 125% growth during 2012-2013.
Commenting on the findings, PrideSports’ VP of Marketing, John Hohman, said: “The figures affirm the confidence the consumer has in cleated golf shoes, which is mirrored on all major golf tours globally. To this day, the vast majority of tour players, and indeed Tour winners, use cleats.”
For more information on Softspikes products visit www.softspikeseurope.com
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