Bridgestone E12 Golf Ball Interview

Bridgestone's newly unveiled E12 golf balls for 2019 feature low-compression cores, which have been designed to encourage lower-spinning shots that produce greater distances and straighter flights for the average golfer.

Earlier this year at the PGA Merchandise Show in Orlando, PGA Professional and Golfshake's resident Equipment Expert Ryan Rastall had the chance to speak with Bridgestone's Golf Marketing Manager, Elliot Mellow, who shared more information about the E12 and gave us an insight behind a product that you'll see on the market throughout this season, including the manufacturing process and the technology that has been introduced.