
PING custom fit – out with the old, in with the new
We sent Senior Writer Adam Smith to PING’s European headquarters at Gainsborough Golf Club for a custom fit iron session to see if he would part with his old and trusty PING ZING’s.

We sent Senior Writer Adam Smith to PING’s European headquarters at Gainsborough Golf Club for a custom fit iron session to see if he would part with his old and trusty PING ZING’s.

Recently we were invited to Wentworth for the ultimate custom fit experience in the TaylorMade Performance Lab and we sent Adam Smith along to test it out.
Master clubmaker and manager of the European Senior Tour Van explains why golfers should be thinking about getting their putter custom fitted as a mater of course.?

Master clubmaker, Neil Cooke suggests that the off -season is the perfect time for you to asses your clubs and find out if any tweaks or changes need to be made...
So do you know how far you hit the ball? Master Clubmaker Neil Cooke looks at how we can be sure how far we hit the ball and how most club set-ups are in need a of a tweak or two..
Golfshake's Owen Davies recently spent some time at the Titleist National Fitting Centre and spent some time with Leigh Davies, Marketing Manager - Titleist Golf Clubs to find what the Titleist fitting philosophy is.
Golfshake's Owen Davies visited the Titleist National Custom Fitting centre in St Ives, Cambridgeshire to try out the new 913 Driver. Find out how he got on....

There can be more to choosing a putter than you think especially with custom fit options available. Golfshake takes a look at why choosing the right putter is important and how you could potentially save shots off your game.

Whether buying a new club, particularly a wedge or going for a lesson often the term bounce comes up. So what exactly is this in golf terms?

The world’s leading manufacturers are constantly talking about MOI in relation to the golf equipment that they manufacture. Whether it is high MOI, increased MOI or in some cases low MOI! So what exactly is this mysterious stuff?

Custom fitting is now recognised as being an important part of any purchase of golf equipment, but many still choose to ignore the benefits and buy ‘off the shelf’. So what are the real benefits of custom fitting and why should you always have it done when buying new or second hand equipment?
The PGA National golf academy located at The Belfry is home to The National Custom Fit Centre which offers a choice of five custom fitting suites, bringing together a range of the latest golf clubs from nine of the world’s leading manufacturers in golf which are Callaway, Titleist TaylorMade, Nike, Ping, Cobra, Wilson, Cleveland and Mizuno.