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Skechers Performance announces multi-year contract extension with Matt Kuchar

By: Golfshake Editor | Wed 13 Apr 2016

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Skechers Performance has announced a multi-year contract extension with professional golfer Matt Kuchar. Representing Skechers GO GOLF on the PGA Tour and in Skechers GO GOLF global marketing campaigns, the 37-year-old will also continue working closely with the company in the development of new golfing footwear.

“Working with Skechers Performance has been extremely rewarding,” said Kuchar. “Their team has been a creative force and is on the cutting edge of design, bringing me the best footwear possible and keeping me at the top of my game. The shoes I wear need to be stable and secure on the green, and Skechers Performance has that perfect balance, giving me the highest functionality while remaining the most comfortable golf shoes I’ve ever worn.”

A seven-time PGA TOUR champion, Kuchar has played an integral role in the technical development of Skechers GO GOLF footwear and has brought significant awareness to the overall golf division.  Kuchar launched the Skechers GO GOLF Pro with a comedic series of TV spots titled “GOLF Tips with Matt Kuchar,” which gained the industry’s attention and won the International Network of Golf (ING) 2015 Industry Honours award. He has since followed up with a new campaign titled “GOLF SCHOOL” that includes several of Skechers Performance golf pros: Belén Mozo, Billy Andrade, and Colin Montgomerie. 


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“Our partnership with Matt has been invaluable in growing our golf business,” said Rick Higgins, Senior Vice President, Merchandising/Marketing, Skechers Performance. “His input on developing the footwear has helped us build some of the most competitive golf shoes on the market and on top of that, he is a first-class guy to work with. We’ve had a lot of fun shooting our GOLF SCHOOL commercial spots with him – they allow everyone to see that great side of Matt’s personality.”

Skechers GO GOLF has become known for its innovative designs, high quality comfort, shock-absorbing midsole and superb stability. The footwear is available at select retailers including golf pro shops, as well as online at www.skechers.co.uk



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