Oscar Jacobson announces continued support for the China Open

Taking place at the beautiful Genzon Golf Club on Shenzen in Southern China from the 24-27 April 2014, it is the 20th anniversary of the event and the fourth year the Swedish clothing company has supported the tournament as it looks to grow its presence in the Chinese Market.

Gunnar Hedendahl, Global Sales & Marketing Director for Oscar Jacobson, commented: “We are very proud to have supported the Volvo China Open since 2011 and are delighted to be one of several corporate sponsors for the 20th anniversary event this week. The Chinese market is an important one for us and since supporting the first event and opening our first retail store in China in 2013 – we have enjoyed significant growth in the region.”

Oscar Jacobson has worked closely with Volvo, the first western brand to engage with golf in China, since 2010 on their events and two Swedish brands plan to cooperate for many years to come.

Established in Boras City in 1903, Oscar Jacobson’s love of meticulous craftsmanship, ingenious details and timeless style, has stood the test of time.  111 years on, Oscar Jacobson continues to consistently deliver products with style and personality. And today, their collections are at home on both the catwalk and the golf course.

With a heritage in tailoring as well as golf, Oscar Jacobson has become a golf apparel brand of choice of many golfers across the globe. From the early days of supplying trousers to players on the European Tour in the 1970’s, a long-term partnership with The Ryder Cup and more recently partnering with Volvo to support events such as the Volvo China Open, OJ continues to set the benchmark for Scandinavian style on the golf course.

For 2014, the collections pioneer the best quality materials and latest fabric technologies including Primaloft, a thermal insulation material that outperforms all other synthetic insulation materials and Baruffa, Italian extra fine merino wool. The collection can be categorized into resort: classic OJ garments in classic themes and colours; club: more fashioned-focused garments and fits; WPS: stylish functional garments from base-layer to outer-layer via mid-layer and woman: a complete women’s collection with style and personality.

For more information on Oscar Jacobson and their collections, please visit www.oscarjacobson.com.