Paddy Power Tweet at 10'000ft for Ryder Cup (VIDEO)
Paddy Power pulled off their most audacious stunt to date on Sunday in the skies above Medinah when they tweeted fans messages at 10'000 feet. The marketing stunt was completed by 5 pilots using a computerised system to write text in smoke.
The stunt continued for 2 hours and in total 40 tweets were spelled out and were visible for up to 20 miles as well as by a huge worldwide TV audience.
We hope you enjoy these two videos of the tweets and of Paddy Power himself explaining how the marketing stunt was completed.
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