Srixon Sports release new and improved range of two piece balls

Srixon Sports Press Release

Srixon Sports introduce new and improved versions of three of their best selling 2 piece balls

Srixon has been the Number One selling two piece ball brand in the UK market for many years now (1) with their AD333 being the best selling individual two piece ball in the same period.

The AD333 remains unchanged, but the Soft Feel, Soft Feel Lady and Distance balls, that all play an important part in Srixon’s domination of the 2 piece ball market in the UK all feature improved performance and benefits.

This extremely popular ball in the famous green box is designed specifically for players with lower swing speeds (more than 70mph) and so is ideal for many of the UK’s golfers.

It simply combines soft feel with exceptional distance at great value.

It is designed to launch high with low spin to create maximum distance and control.

The low compression design (72) and high trajectory 324 dimple pattern make it easier to hit long and straight with maximum feel.

IT IS NOW AVAILABLE IN PURE WHITE & HIGH VISIBILTY YELLOW.

The new ball features a newly improved Energetic Growth core combined with an advanced aerodynamic 324 dimple pattern to give optimum trajectory with low spin resulting in longer, straighter and more consistent shots.

This larger core and high MOI provides greater distance and a tighter dispersion with off centre hits.

This is the lowest compression ball in the Srixon range (59) and is designed specifically for Lady Golfers of all levels, ideally with swing speeds less than 90 mph and features all the benefits provided by the Soft Feel ball above.

IT IS AVAILABLE IN PURE WHITE AND PASSION PINK

This improved premium distance ball has higher initial velocity than it’s predecessor, a harder compression (95) and a penetrating ball flight that combine to provide optimum distance for golfers with swing speeds in excess of 80mph.

Target audience: Ideal for higher handicaps seeking distance

Features:

·         The newly improved Energetic Gradient Growth core improves the balls  trajectory and overall distance.

·         Highly resilient ionomer cover for distance &  exceptional cut proof durability

·         The new variable size 432 dimple pattern gives best possible trajectory, distance and dispersion control

All the new balls will become available from leading golf professionals and specialist golf retailers in the UK from September 2012

Soft Feel and Soft Feel Lady RRP £26.99     Distance RRP £17.99

(1) Source Sports Marketing Surveys Inc & Golf Datatech Retail Audits 2007 - 12