FJ Unveils New Green FJ Sport

FootJoy has announced that it intends to add a new green colour option to its FJ SPORT family to mark the occasion of the season’s first Major Championship.

This striking new addition, which will be available to golfers in the UK from the beginning of May, is already worn on tour by the hottest name in in world golf, Rory McIlroy and has been inspired by a combination of the colours of the lush green fairways of what is considered to be the most famous golf course on the planet.

“The first Major of the year is synonymous for being the tournament that traditionally kick-starts the golfing  season in Europe and we felt this presents the ideal opportunity to introduce the new green colour option into our popular FJ SPORT range,” commented Russell Lawes, European Marketing Manager FootJoy. “This year’s tournament is set to be one of the most exciting yet, with a number of FJ brand ambassadors and FJ SPORT loyalists, including Rory McIlroy and Lee Westwood all currently at the peak of their games.”

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Launched in February this year, the new 2012 edition of the FJ SPORT has undergone a   number of subtle design and styling tweaks to ensure it offers the very latest in modern styling and enhanced levels of sports performance, and is ideally suited for golfers seeking a technologically-advanced shoe coupled with bold, athletic styling.

The FJ SPORT integrates proven performance attributes and premium materials. Full grain leather uppers allow for extreme levels of breathability, support and comfort with tensile strength. ProofGuard™ membrane technology provides unrivalled waterproof protection and breathability. In-shoe technology includes an athletic mesh lining that delivers comfort and additional breathability whilst a lightweight moulded EVA fit-bed increases underfoot cushioning, support and aesthetic appeal. Outsole technology incorporates a soft, lightweight, moulded EVA midsole that adds cushioning and a moulded TPU outsole with Forefoot FlexZone generates outstanding stability and flexibility.

The new green FJ SPORT will be available in the UK from May 1st and will have a suggested retail price of £110.

For more information on all products in the FJ range please visit www.footjoy.co.uk.