Reflo Creates Special Apparel For WM Phoenix Open
The WM Phoenix Open is always one of the highlights of the golf season and Reflo, the sustainable performancewear brand, has created a special range of apparel to celebrate the tournament that is recognised as the largest net zero waste sporting event in the world.
The concept behind Reflo’s Phoenix Surf Club capsule collection was inspired by an unexpected twist, when Arizona emerged as an unlikely surfing capital with the unveiling of Big Surf in September 1969, "the world's first authentic inland surfing facility." After a remarkable journey, the facility closed its doors in 2022 after being purchased by a California-based real estate developer.
In response, Reflo has designed Phoenix Surf Club - a curated collection of exceptional, sustainable apparel that pays homage to Arizona’s remarkable history as an unexpected surfing hub within the USA.
The product designs in the new capsule are inspired by a mixture of golf, surfing, water, and the desert. Each garment is marked with a one-of-a-kind limited-edition patch and the collection comprises 3x hoodies, 2x polo shirts, and 1x t-shirt. Only 400 of each garment has been made, available exclusively at the retail tent on-site at the WM Phoenix Open and Reflo.com.
Born in November 2021, Reflo turns single-use plastics destined for landfill and discarded coffee grounds into technical sports apparel. With its performancewear predominantly crafted from recycled polyester, Reflo’s fabrics use 50% less energy and produce 70% less carbon than virgin polyester, requiring no new oil.
England and Bayern Munich football star Harry Kane has recently become a significant investor and brand ambassador for Reflo.
Operational staff at the WM Phoenix Open will be wearing the Bohai 2.0 polo shirt during the tournament. This is the first product using Reflo’s new ‘Reloop’ initiative, a circular apparel solution with garments designed to be recycled at the end of use.
Reflo does this by ensuring Reloop garments are of mono-fibre, where 100% of the product is made from one form of recycled material.
Reloop is a world first in the golf industry and allows customers to send back their used garments to be recycled. Reflo has plans to roll this initiative out further with future collections, as part of its mission to become the most sustainable apparel brand in the world.
Reflo was a partner for the 2023 edition of the tournament, recycling the equivalent of 14,768 plastic bottles for use in the event apparel, as well as planting 923 trees. This year, Reflo will be recycling the equivalent of 36,200 plastic bottles whilst planting over 1,600 trees - one for every product sold on its website, at the event, and for each piece of apparel supplied to staff.
Reflo's co-founder, Rory MacFadyen, said: “It’s hard not to be captivated by the story behind Big Surf, so we wanted to pay our own tribute with the Phoenix Surf Club capsule collection and we’re really happy with how the designs turned out.
“It is brilliant to be back at the WM Phoenix Open again this year. For 11 consecutive years, this tournament has been recognised as the largest zero waste sporting event in the world. Reflo was founded to disrupt an industry full of ‘greenwashing’ about sustainability, so we are proud to partner with a sports event that is truly setting the standard in sustainability.”
For more information on the Phoenix Surf Club capsule collection, visit https://reflo.com/.
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