Cleveland Golf Introduces New HB SOFT Milled Putters

Launching in November, Cleveland Golf has offered a sneak-peak at its new HB SOFT Milled line of putters, which provide a premium combination of features and technologies at a welcoming price point.

“The HB SOFT Milled putter line delivers milled precision at a remarkable value,” said Joe Miller, Product Expert at Cleveland Golf Europe. “With a variety of head shapes, alignment options, and fitting system to match any stroke type, there is an HB SOFT Milled putter to help upgrade your putting performance.”

HB SOFT Milled starts with each putter shape being cast in molten steel before the face and back are precision milled for performance purposes - the face for consistent distance and the back for a razor-sharp address view. Then, the sole is hand polished to exacting tolerance before completing the process.

Meanwhile, HB SOFT Milled features a refined Speed Optimised Face Technology (SOFT), which helps to alleviate the issue of distance control. HB SOFT offers model specific milling that normalises ball speeds across the entire putter face for a pure, consistent roll regardless of putter shape.

Depending on stroke type and alignment preference, there is a new model to fit every stroke. ForSlight Arc stroke types, the Golf Pride PRO ONLY Red Star is a tour-preferred pistol shape grip that is designed to help turn the putter over through the putting stroke. For Straight stroke types, the Golf Pride PRO ONLY Green Star has a rounded, oval-back shape for comfortable hand positioning and to help keep the hands quiet through the stroke.

Choose from any of the ten tour-proven shapes and sink more birdies with premium steel, precision milling, and score-dropping face technology with HB SOFT Milled.

Key Technologies

• Milled Putter Heads: First cast, then CNC Milled for precise weighting and crisp lines. It’s smarter milling that reduces waste for an attainable cost.
• Speed Optimised Face Technology: Ensures consistent speed control and distance performance by normalising ball speed across the face of the putter, now with a more responsive feel.
• Stroke-Fit Alignment and Grip: Each shape features a specific alignment scheme and grip designed to fit the stroke of that putter.

Retail Information & Pricing

Steel Shaft: £199 / €249

UST Shaft: £249 / €299

Retail Launch Date: 1st November 2022.