Bridgestone announce new campaign and celebrate Charley Hull's Olympic success

Bridgestone, the world’s largest tyre and rubber company, celebrated Charley Hull’s Olympic success with the launch of the Chase Your Dream, No Matter What campaign.

The campaign, activated at Bridgestone’s official press launch at the OXO2 venue, celebrates the journeys to overcome adversity of Olympic heroes Daley Thompson, Charley Hull and Chris Mears.

The Chase Your Dream, No Matter What campaign is an official International Olympic Committee Partner through 2024, with the aim to encourage people of all ages, abilities and passions to find the strength to chase their dreams and overcome any obstacles they face along the way.

Despite the male-focused world of golf, Hull has had to believe in herself against all odds. Hull said: “I’ve come up against many barriers as a female golfer and I’ve had to learn to battle these to succeed.

“When you feel strongly about something, it’s your spirit as much as your ability that gets you through.

“I feel that I have the spirit to chase my dream no matter what.”

It is this spirit that has seen Hull become LET Rookie of the Year in 2013, be voted Best International Newcomer at the SJA Sports Awards in 2013, win the Ladies European Tour Order of Merit in 2014, be Ladies European Tour Player of the Year in 2014 and most recently, win the CME Tour Championships in 2016.

Double Olympic decathlon gold medallist Daley Thompson’s story explores the challenges of growing up as a mixed-race child in an underprivileged part of 1960's West London. For Olympic gold medallist Chris Mears, his story talks about already having to fight for his life at just 24 years of age.

Bridgestone’s North Europe Managing Director Robin Shaw commented: “Our Chase Your Dream, No Matter What campaign aims to inspire people everywhere, whatever their background to find the strength to chase their dreams and overcome any obstacles they face on life’s journey.

“Whatever challenges you face, we believe our role is to keep everyone safe and on track until you safely reach your destination. Our ambassadors are sharing their stories to help everyday people chase their dreams, no matter what.”

There will be a series of events that will make up the 2017 Chase Your Dream, No Matter What Calendar, with Charley Hull hosting a golfing experience.

British Olympic Association CEO Bill Sweeney added: “As we start a new Olympic cycle it’s an exciting opportunity to collaborate with the new Worldwide Olympic Partners.

“Bridgestone is a globally recognised and successful brand and we are excited and proud to work together on their Chase Your Dream, No Matter What campaign.

“Our role in helping the nation’s best Olympic athletes realise their dreams resonates with so many of the stories around the Olympic Games as athletes strive to reach their personal goals and provide inspiration for anyone with their own goals and aspirations.”

Other golf events include the Bridgestone Chase Your Dream Trophy for amateur golfers as well as hosting the Bridgestone Challenge on the Challenge Tour at Luton Hoo Hotel, Golf & Spa.