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Under Armour Launch Spieth One Shoe

By: Golfshake Editor | Tue 17 Jan 2017

Today,Jordan  Spieth  embarks  on  his  first-ever  Global  Tour with Under Armour. The 2015 PGA Tour Player of the Year will debut his first signature Under Armour golf  shoe,  the  Spieth  One, on  a  multi-country  tour that  kicks off in  Tokyo,  Japan  followed by  Seoul, South  Korea,  Los  Angeles,  USA  and  Mexico  City,  Mexico  before the  shoes’  global  retail  debut  on March 1.

Throughout the tour, Jordan will share his passion for the game of golf and his intense focus on the detail of his craft with fans around the world. “  I couldn’t  be  more  excited  to  officially  unveil  my  first  signature  shoe,  the  Spieth  One,  with  Under Armour,”    said  Jordan  Spieth.   “  I  worked  closely  with  the  Under  Armour  footwear  team  to  design  an innovative  shoe  that  is  grounded in  the  details  of  my  game.  The  opportunity  to  unveil  my  signature shoe  with  the  amazing  fans  here  in  Tokyo  is  extremely  humbling and  an  experience  I  will  never forget.

Under Armour Spieth One
Under Armour Spieth One
Under Armour Spieth One

The  Spieth  One is  being introduced  as  engineered “  Down  to  a  Science;”    a  nod  to  the  concentrated level of detail by which the shoe was designed and mirrors Jordan’s precise approach to his game on the course.  Jordan worked in close  collaboration with Under Armour to  meticulously craft  this clean, bold and innovative shoe that  features a number of technical design  elements that were dictated by Jordan and his game. 

Technical Specifications of the Spieth One:

  • Waterproof: The  Spieth  One  has  a  breathable,  waterproof  upper  to  ensure  world-class performance even in the toughest golfing conditions—preventing water from entering the shoe, but allowing perspiration to escape.  
  • Rotational   Resistance   Traction: The   Spieth   One   features   groundbreaking   Rotational Resistance  Traction,  which  prevents  the  rotation  of the  foot  during  the  swing  from  load up  to impact. 
  • One-seam  upper:  The  upper  of  the  Spieth  One  is  composed  with  a  single  seam,  reducing layers and weight while enhancing the overall fit and feel. 
  • Dual  durometer  outsole:  The  outsole  of  the  Spieth  One  has  a  softer  forefoot  for  flexibility, paired with a firm heel for stability and support.  

These precise specifications are depicted in the Under Armour brand’s new golf campaign entitled “  Down  to  a  Science,”  which  will launch  across  Under  Armour’s  digital  and  social  channels on on Youtube: 

This is an exciting moment for the Under Armour brand and the UA Golf category. We’re honored to introduce  the  Spieth  One  on  the  first  stop  of  the  2017  Spieth One  Global  Tour,”    said  Kevin  Ross, General   Manager,   Global   Golf,   Under   Armour. “  With   engaging   activations, unique   cultural experiences  and  more,  we  are  showcasing  Jordan’s  love  of  the  game  and  Under  Armour’s commitment  to  providing  world-class  product,  all  while  driving  the  game  of  golf  forward  on  a  global scale.” 

The Spieth One Global Tour kicks off today with a launch event in Tokyo where Jordan will unveil the Spieth One to hundreds of fans, media and consumers.  After a whirlwind 48 hours in Tokyo, Jordan will head to Seoul, where he will participate in the grand opening of Under Armour’s first Brand House retail location in the market. Jordan and Under Armour will also visit Los Angeles and Mexico City in the coming weeks. Fans   can   follow   the   Tour   experience   on   Twitter,   Instagram   and Snapchat   by   following @UnderArmour and @UAGolf.Following the Tour, the Spieth One will debut at retail on March 1 and will  be  available  for  purchase  at  UA  Brand  Houses  worldwide and  on  UA.com  for  $200.  

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Tags: under armour Jordan Spieth

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