Azalea to Represent Fairmont St Andrews in UK

The multi-award-winning, five-star Fairmont St Andrews resort has re-engaged international golf and travel marcomms specialist the Azalea Group to handle its golf PR in the UK and Ireland.

The stunningly located Fairmont St Andrews offers captivating views across St Andrews Bay and the North Sea and boasts two magnificent championship golf courses: The Torrance and The Kittocks. The resort is looking to maximise its profile in 2015 as the Open Championship returns to the nearby Old Course and to emphasise its position as the luxury accommodation provider for the historic ‘Home of Golf'.

Graeme Dawson, Fairmont St Andrews' leisure sales and marketing manager, explained: "We have worked with the team at Azalea previously and have always found them to be innovative, full of ideas, and 100 per cent on brand. They are also extremely adept, with their team of experienced journalists, at supplying the more prosaic, day-to-day ‘press office' facility.

"It's reassuring to know that whatever our requirement - or whatever the media enquiry - Azalea is perfectly placed to handle it."

The 520-acre Fairmont St Andrews - which was voted IAGTO's European Golf Resort of the Year in 2012 and Golf Tourism Scotland's Golf Resort of the Year 2011 - encapsulates luxury, elegance and breathtaking surroundings in the Home of Golf. The hotel's 209 luxury guestrooms are spacious and well-proportioned with thoughtful Scottish touches.

It was voted number 18 in the world's top golf resorts by readers of Conde Nast Traveler and number 22 in the world's 50 best golf hotels, part of the prestigious Golf Digest Awards. And, recently, it received the accolade of ‘best large hotel' in the 2014 Scottish Golf Tourism Awards.

In addition to two championship golf courses, its facilities include excellent dining experiences - ranging from the Italian eatery La Cucina, and the famed glass-roofed Squire, to the clubhouse, serving the freshest steak and seafood; and a signature spa, with swimming pool, sauna, steam room, Jacuzzi and relaxation room, offering a range of treatments including locally-themed massages, facials and relaxation therapies in 12 chic treatment rooms.

Azalea director Andy Barwell added: "It is with great pleasure that we are able to renew our acquaintance with Graeme and the team at Fairmont St Andrews. We have been privileged to work with them on a number of successful projects down the years and we will continue to raise the profile of what is undoubtedly the region's foremost golf resort."

Now in its eighth year of trading, Azalea has established itself as one of Europe's leading specialist agencies, working with some of the continent's major national and regional tourist boards, flagship golf and lifestyle resorts, and golf's leading brands.