Callaway Have Unveiled Their New Chrome Soft Golf Ball

Callaway has recently launched the new Chrome Soft golf ball, with the aim of taking a ball that completely revolutionised performance levels when it was first introduced in last year and raising it to an even greater level.

Builging on the the hugely successsful produce of 2015, the new Chrome Soft introduces Dual SoftFast Core™ technology, which leads to fast ball speeds from the driver for exceptional distance. Callaway is the only golf ball company that utilises this technology. 

Additionally, the new 4-Piece construction provides a low level of compression and notably soft feel while the Tour Urethane Cover delivers significant spin control, meaning golfers can achieve even more control throughout their bag.

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Increased ball speed off the driver…

The exclusive Dual SoftFast Core™ technology is designed to reduce spin off the face of a driver, which in turn creates faster ball speeds and improved distance off the tee

Soft feel…

Not only does it help improve distance, the Dual SoftFast Core™ technology is engineered to also compress the golf ball more efficiently, aiding longer, straighter ball flights, while still maintaining feel and versatility around the greens

More spin from 100 yards and in…

The new Chrome Soft’s 4-Piece construction, mantle layer and Tour Urethane Cover combine to create significant control, particularly with short irons from 100 yards and in, allowing golfers to aggressively attack pins more often and make the very most of great drives.

Neil Howie, President and Managing Director of Callaway Golf EMEA, said: "We have seen phenomenal growth in our European golf ball business with our  European Market share increasing by 38% ( 11.7% > 16.2%) since the introduction of Chrome Soft, and it’s great news for golfers that we have managed to make it even better. We have reinvented what is possible in golf ball design and golfers no longer have to compromise between feel and distance. With the new Chrome Soft, they get both.”

Along with the new Chrome Soft, Callaway has also announced the launch of the Superhot 55 golf ball.

The Superhot 55 is super long, super straight and has a low 55 compression. The proven HEX Aerodynamics promotes low drag and optimal lift for a strong ball flight, so golfers get more distance from tee-to-green. The soft mantle layer and cover system work to lower spin for reduced hooks and slices so shots fly straight, allowing golfers to compress the ball with soft feel.