IJP Design launch Autumn/Winter collection
IJP Design’s new Autumn Winter 14 Collection has arrived, August 4th sees the launch of their men’s and women’s collection. The 80’s have been a big inspiration for the IJP Design designers drawing from the artist Jeff Koons colour blocking to 80’s graphical patterns.
The men’s Autumn Winter 14 Collection introduces the bright tones of jade and blue violet with dark shades of grey and black. The new collection is a mix of old and new styles giving the older pieces a modern twist. The Golf tee has had an eighties re-vamp with the colour blocked raglan sleeves. We see a real throwback to the 80’s with their Deflection and Volcano Jumpers. The Deflection is the first IJP stripy jumper and the Volcano puts a modern twist on an argyle design.
This collection will keep you looking stylish and fashionable throughout the year. With a wide variety of pattern and plain knitwear along with new Outwear pieces to protect you from the elements. When in need of a pop of colour, shirts like the Albatross and the Eagle will keep you on the cutting edge of fashion.
The Women’s collection will see some great transitional pieces bringing the old and the new collections together. Designed so that the two collections can be worn cohesively, adding a new dimension to the women’s range. Classic pieces have been given a modern update, bridging the gap between the Autumn Winter 14 and Spring Summer 15 Collection which has been inspired by the 1940’s.
Along with the new Collection, IJP Design are also launching a new campaign #IJPRealMen. The campaign is designed to portray IJP Design customers as ‘real men’ who are not afraid to challenge masculine stereotypes, push boundaries and step out of their comfort zone. The IJP Design wearer is strong minded and will often brave the elements for the love of his sport. His attire needs to be tough and hardwearing, like him. #IJPRealMen are uncompromising and brave, both great character traits on the golf course. Real Men aren’t scared to stand out from the crown and to wear their colours with pride.
IJP Design will be launching a new campaign every month to coincide with #IJPRealMen, kicking off with ‘Real Men Wear Tartan’ in August. It will be an exciting rest of the year for IJP Design as they transition into Autumn Winter 14, with every campaign come new and exciting things. Look out for ‘Real Men Wear Colour’ coming in September.
IJP Design is proud to produce luxury, contemporary golf apparel that performs to the highest standards and stands out on the golf course. Collections are designed based on extensive feedback from golfers and Ian Poulter himself, ensuring their innovative clothing is functional and perfectly tailored down to the very last detail.
Ian Poulter, founder of IJP Design, has one mantra: ‘Look good, play great’. Combining style and functionality in their clothing means IJP Design can help every golfer do just that.
For more information and stockists please visit www.ijpdesign.com
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