PUMA Goes on Vacation Collection Launched With Rickie Fowler
PUMA Golf has partnered with Duvin Design Co. to unveil a new collaboration with Rickie Fowler, introducing a collection that has been titled PUMA Goes on Vacation, blending together California casual and Florida fun to create an eye-catching design for golf and the beach.
Fowler, one of PUMA’s most celebrated athletes, grew up playing golf with Duvin co-founder Shaun O’Meara, who is no stranger to competing against PGA professionals. His father, Mark O’Meara, is a two-time major winner and member of the World Golf Hall of Fame. Through a personal relationship grown on and off the course, Fowler and the Duvin crew developed a friendship, which led to the organic ideation of this unique collaboration. Working with PUMA for over a decade, it was only natural for Fowler to merge these worlds together to create something unique in the golf apparel space - a capsule featuring Duvin’s bold, retro-inspired prints atop garments made using PUMA’s highest performing materials and craftsmanship. By blending the two, PUMA and Duvin were able to create a product designed to perform on and off the course, while making a bold statement in any setting.
The unisex capsule consists of a polo, shorts, bucket hat, and socks, rendered in a four-way stretch, super lightweight woven fabric. The stretch and structure of the material is ideal for the course, with breathability and comfort at its core. Each piece in the capsule incorporates bold colors and motifs inspired by Florida, which the Duvin guys call home and serves as a core inspiration for all Duvin designs. Pink florals with purple and light blue palms appear atop a natural white background on the garments, creating the perfect contrast against the bright green grass of a course or the sandy beach of a summer escape.
The polo leads with an athletic fit, ideal for hitting a banger down the fairway. The shorts feature an elastic waistband, appropriate for leisurely golf and a post-round pool session. Both the shirt and shorts are available in sizes XXS-3XL to accommodate women and golfers of all sizes. The bucket hat showcases PUMA’s “P” logo atop the signature print, while the socks lay down a firm foundation for spikes or sandals.
"We're really excited that Rickie helped bring these two coastal brands together,” says Chris MacNeill, Team Head for Apparel and Accessories at PUMA Golf. “Duvin is known for their bold, retro print style, and PUMA Golf has a long history of our own boldness and taking fashion risks in the golf space. It was a fun project to design, combining our authenticity in golf with their flair and the Florida beach lifestyle.”
While most popular surf-inspired brands have historically been based in California, the Duvin team realised the limited representation of the Florida surf scene - a region ripe with interesting history and a unique design philosophy. As native Floridians, this became the brand’s talisman and distinctive point of view, which continues to drive all aspects of the brand voice today. Featuring breezy materials made for easy living, the brand continues to expand their signature design philosophy, while continuing to have fun through every step of the process.
“This collab was a chance for us to work with one of our good friends and a legendary brand like PUMA. My golf swing might not have much in common with Rickie’s, but we both share a fashion-forward sense of style. Compliments guaranteed!” says Austin Duvall, Creative Director of Duvin Design.
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