Titleist Launches Exciting 718 Line of Irons

By: Golfshake Editor | Thu 24 Aug 2017 | Comments


Titleist has launched its exciting new line of 718 Irons - which consists of the forgiving and powerful AP1, the tour-validated consistency of AP2, and the debut of the AP3, which brings together the best of both to deliver the longest and fastest Titleist players iron yet - offering the technology and proven performance that has enthralled dedicated golfers and seen Titleist become the #1 iron on the PGA Tour since 2005.

Available in golf shops worldwide from 29th September, Titleist’s 718 iron lineup offers six models – AP1, AP3, AP2, T-MB, CB and MB – precisely engineered to meet the performance requirements of players at every level of the game.

“Golfers trust Titleist to design and manufacture the premier irons in the game and not make any sacrifices,” Josh Talge, Vice President of Marketing at Titleist said. “Our R&D team is relentless when it comes to improving iron performance and engineering new technologies into head profiles that look, sound and feel great. The invention of AP3, which combines the distance and forgiveness of our best-selling, game-improvement AP1 iron with the look and feel of our tour-favourite AP2, is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world’s best players have Titleist irons in their bags.”

Tour Validation: Following their debut on the European and PGA Tours in late June, Titleist 718 irons are now being played across the worldwide professional tours. Rafa Cabrero Bello (MB) was first to find victory on the European Tour before Jordan Spieth (T-MB 3-iron) and Justin Thomas (MB) secured back-to-back Major wins for the new 718 irons at the Open Championship and PGA Championship, respectively. Jimmy Walker (AP3, MB), Bill Haas (AP3, AP2), Charley Hoffmann (AP2), Stephen Gallacher (T-MB), Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Andrew “Beef” Johnston (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons immediately in play.

Free Fittings: From the middle of September golfers can experience the performance of Titleist 718 irons by attending a Titleist Fitting Event (including Titleist Thursdays), being held at hundreds of locations across the UK & Ireland. To find an event, golfers can visit www.Titleist.co.uk/718.

718 TECHNOLOGY AND PERFORMANCE

“718 is about maximising MOI and ball speed, while maintaining the proper launch, trajectory and shot-stopping control that players need to hit greens more consistently. Irons are scoring clubs,” explained Marni Ines, Director of Titleist R&D Irons Development. “It’s about hitting your number and stopping the ball close to the pin. Even with distance-focused irons like 718 AP1 and AP3, which are just as long or even longer than the competition, the ultimate goal was playable and repeatable distance. When it comes to hitting a good iron shot, distance without control is meaningless.”

AP1

Built for maximum distance and maximum forgiveness. Longer and more forgiving than the prior generation, 718 AP1 irons combine classic Titleist look and feel with the game’s most advanced game improvement technology to produce an iron that is easy to hit, get in the air and stop on the green quickly.

AP3

The player’s distance iron. An innovative hollow-blade design with high-speed face technology, AP3 merges everything R&D has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever.

AP2

New 718 AP2 improves upon the technology and performance that have made AP2 the gold standard of modern tour irons. The co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness, packaged in a tour validated profile that delivers pure forged feel.

T-MB

The ultimate utility iron, 718 T-MB has grown into a full set of uniquely designed irons that deliver effortless distance at every loft in a technical, muscle-back shape. Initially developed as a high launching, player’s long iron, the hollow-body, multi-material design of T-MB produces a powerful combination of high launch and forgiveness with a playable trajectory.

CB

New 718 CB irons continue Titleist’s legacy of delivering tour-proven performance in a sleek, cavity back profile, delivering precision shot control with added forgiveness through the game’s most high-tech blade construction.

MB

A classic muscle back designed for today’s game, new 718 MB is the modern choice for those players desiring maximum shot control with a traditional forged look and feel.

HIGH PERFORMANCE STOCK SHAFT MATRIX

718’s high-performance stock shaft matrix includes all-new premium aftermarket options, including three new True Temper AMT shafts with tour-proven ascending mass technology. The new AMT Red (AP1), AMT Black (AP3) and AMT White (AP2) models provide lighter long iron shafts for launch and speed and heavier short iron shafts for control in specific weight ranges matched to the target players for AP1, AP3 and AP2. “We were the first to use an Ascending Mass Technology shaft with 716 AP2 and our robot testing, player testing and tour feedback has been outstanding,” Talge said. The Mitsubishi MRC Tensei Red graphite shaft is also available as a stock option for AP1.

Steel Project X LZ (T-MB and CB) and Project X (MB) round out 718’s premium stock options. In addition, Titleist offers an industry leading number of custom shaft choices.

PRICES AND AVAILABILITY

Titleist 718 irons will be available from 29th September 2017 worldwide through Titleist authorised golf retailers.


Titleist 718 AP1

• Steel: MSRP £115 per club

• Graphite: MSRP £140 per club

Titleist 718 AP2, AP3, CB, MB

• Steel: MSRP £150 per club

• Graphite: MSRP £175 per club

Titleist 718 T-MB

• Steel: MSRP £230 per club

• Graphite: MSRP £255 per club


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