OGIO's Silencer sure to get golfers talking

OGIO golf, which made a major impact on the US golf market last year, is to introduce into its 2014 UK range the new Silencer stand bag, designed for golfers on the move.

Equipped with OGIO's innovative proprietary Silencer Club Protection System (patent pending) and a ground-breaking, weight-equalising SHOXXTM X4 suspension carrying system - which has automatically adjusting elastomeric straps to equalise bag load and reduce strain - the Silencer provides the most comfortable and quiet golfing experience to date.

Three years in development, OGIO has built the Silencer stand bag from the ground up with the walking golfer in mind. The main design challenge was incorporating the company's unique Silencer technology into a lightweight carry-bag design. The Silencer's dynamic, protective, membrane top separates up to 14 clubheads and the proprietary Unibody Grip Lock bottom uses flex-grab teeth to keep clubs in place and eliminate movement.

By reducing the previously omnipresent clanking sound, and minimising club ‘dings', golfers can add years of life to any set of clubs. Also, bending to identify or mark a ball no longer requires the golfer to remove the bag from his or her shoulders - the Silencer holds all clubs firmly, regardless of angle, and eliminates the possibility of them falling out of the bag.

The feather-light stand bag's durable integrated handles allow for stable and secure lifting, while the equalising shoulder strap balances weight across the back, making it as comfortable on the 18th green as it is on the first tee.

Built for efficiency, organisation and ease, the Silencer features seven pockets, including an insulated, zippered water-bottle pocket, as well as a fleece-lined pocket for valuables. The added touch of a pen sleeve also ensures all items, no matter how small, have a secure place.

Tom Gocke, the global vice-president of OGIO, said: "Innovation coupled with unique fashion embodies our design signature. The Silencer is our latest innovation in golf and provides the ultimate in club protection while reducing the annoying sound of clanking clubs."

Available now for £189, the new Silencer stand bag continues OGIO's tradition of combining innovative design with unique style, which sees the brand stocked in shops at a staggering 78 of the USA's top 100 destination courses, including Pebble Beach, PGA West, Trump National, Doral, Pinehurst and Whistling Straits, to name but a few.

Described by a WorldGolf.com reviewer as "… technically superior", OGIO began creating its lifestyle brand of adrenaline-driven styled bags nearly 30 years ago and made its name in ‘action' sports such as motocross and surfing. But its insistence on innovation and a reputation for producing high-quality, co-ordinated luggage led, naturally, to a move into golf, where a bag is a prerequisite and not merely an accessory in use between car and stadium.

Unlike many major brands in the market, which simply regard a golf bag as an adjunct to a profitable golf hardware range, OGIO exists merely to produce top-end sports bags. It is the company's raison d'etre - which ensures only the very best and most stylish golf bags carry the label of OGIO.

And, as if to cement its status, Golf Digest 2014 Hot List reviewers awarded gold medals to two of OGIO's products: the Gotham Aquatech stand bag and Machu cart bag, confirming the brand as THE specialist golf bag manufacturer.

From the best-selling, six-pocket Grom stand bag, with its 14-way Diamond Performance stand top with oversized putter pit, integrated front handle and ground-breaking SHOXXTM X4 suspension carrying system, to the stylish Aquatech waterproof collection, with its hydrophobic material and thermo-welded seam technology, every OGIO product is manufactured to the highest standards while remaining aesthetically pleasing.

To discover more about OGIO visit www.ogio-golf.co.uk.