G/FORE brightens up Players Tour - Appointed glove & shoe partner

Luxury designer golf brand G/FORE has been appointed the official glove and shoe partner for the Players Tour – the British professional golf tour.

Launched in 2012, the Players Tour provides a platform for up-and-coming PGA and touring professionals to compete in 18 holes events against their contemporaries in one-day events for guaranteed prize money.

And G/FORE will be providing its colourful, technically advanced gloves and shoes, as prizes to the individual winners of the tour’s tournaments throughout 2015. The brand will also enter into a glove and shoe sponsorship deal with both the 2015 order of merit champion and the G/FORE professional matchplay champion.

The tour teed off at Prince’s Golf Club, in Sandwich, Kent, last week, with Tyrrells Wood GC’s Gary King, 24, from Banstead, securing victory and the £800 first prize.

The tour continues throughout the spring and summer and ends with its Tour Championship in September and the G/FORE Matchplay Grand Final in October. Amateurs can register to compete in an amateur tour which runs alongside the professional tour.
G/FORE’s marketing director, Brittney Souders, said: “Our gloves are already seen regularly on Tour with, among others, both 2014 US Ryder Cup captain Tom Watson and two-time PGA Tour winner Jonas Blixt sporting our contemporary designs.

“But it is important for the continued development of golfers that brands such as ours also support the minor tours, where tomorrow’s stars are attempting to earn their crust today. So we are pleased to be able to partner with the Players Tour, which is clearly one of the up-and-coming tours for European professionals and look forward to a long and beneficial relationship with both the tour and its players.”

G/FORE was launched in 2011 by US fashion industry veteran Mossimo Giannulli, who also founded the billion-dollar clothing company Mossimo Inc in 1987. An avid golfer, Gianulli had become frustrated in his search for colourful and functional golf gloves, so launched a line of his own. From an array of coloured gloves to footwear as stylish as it is comfortable, G/FORE embodies Gianulli’s expertise in fashion, passion for golf, and dedication to creating products of unmatched performance and unparalleled style.

Crafted from the finest materials and tested on the course by pros and weekend warriors alike, G/FORE combines function and style in head-turning, premium golf products, designed to bring a touch of personality, fun and colour back to the game.

G/FORE products are available to buy online at www.trendygolf.com/brand/gfore for more information please visit - www.gfore.com