Footjoy Brand Ambassadors to Compete in Customised Footwear at 2012 Open Championship

FootJoy has announced that its brand ambassadors will be wearing specially-created FJ golf shoes at Royal Lytham & St Annes Golf Club as they compete to win this year’s Open Championship.

Five popular FJ styles have been commissioned to celebrate the return of golf’s most famous Major Championship to the famed Lancashire links following a ten year absence.

With the colours red and white at the forefront of the identity of Royal Lytham & St Annes, FootJoy has utilised its state-of-the-art MyJoys programme to customise the ultra-comfortable and flagship FJ ICON Traditional, Shield Tip and Asymmetrical models. These three styles have been further complimented by the stunning red & white versions of the athletically-infused FJ SPORT and the immensely stable and performance-packed XPS-1.

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So far 15 FJ loyalists from the PGA Tour and 9 from the European Tour have confirmed they will be wearing these Open Championship MyJoys and in-line styles. World #1 Luke Donald and Bubba Watson continue to put their trust in FJ ICON and will wear Shield Tip and Asymmetrical styles respectively. World #2 Rory McIlroy will also be bringing his dynamic game to proceedings in his favourite FJ SPORT as he seeks a second Major title.

FootJoy arrives at this year’s Open Championship seeking a hat-trick of Major Championship victories, following Bubba Watson and Webb Simpson sensational performances at The Masters and US Open. Coming down the stretch, both placed their trust in the superior comfort, performance and style of the flagship FJ ICON model to join the most exclusive club in golf.

“The Major Championships provide us with a fantastic opportunity to showcase our product line-up and what better way to celebrate The Open Championship’s return to such a great English links than with   these special designs,” commented Russell Lawes, European Marketing Manager - FootJoy. “Our brand loyalists continue to thrive at the highest level of the game and I am confident we can add to the victories of Bubba and Webb and keep alive the goal of an FJ Grand Slam.”

For more information visit: www.footjoy.co.uk