TravisMathew And Guinness Launch Special Edition Golf Shoe

Just as many thousands of golf fans descend on the island of Ireland to attend The 153rd Open at Royal Portrush, we can expect the Guinness to be flowing widely throughout County Antrim and beyond, which is fitting timing for the launch of a unique and new collaboration.

Lifestyle golf apparel brand, TravisMathew, has joined forces with Guinness to proudly unveil the limited-edition TravisMathew x Guinness Daily Pro Hybrid Plus Golf Shoe.

Available online from Tuesday 15th July, this release is the celebration of performance, craftsmanship, and timeless heritage, with just 1,759 pairs being made - a deliberate reference to Guinness’ founding year of 1759.

Each pair is part of a collector’s kit that includes a matching Odyssey putter cover and comes housed in a custom-designed shoe-box, which Golfshake Equipment Expert Ryan Rastall recently unboxed for himself.

This shoe has been created with respect for history, featuring rich textures, understated colourways, and thoughtful touches that honour one of the world’s most beloved brewers. Whether you’re a fan of golf, Guinness, or just great design, this is pretty special.

What You Need to Know

• Heritage Details, Inside and Out: Featuring Guinness branding on the heel, a co-branded tongue lockup, and insole artwork inspired by vintage drink coasters - also included on a matching putter cover - this collab brings a storied legacy to every step.
• Pint-Inspired Outsole with All-Terrain Grip: Engineered for grip across any surface, the outsole visually echoes a freshly poured Guinness, blending performance traction with a bold nod to the collaboration.
• Waterproof Upper with Signature Guinness Style: Made with a premium synthetic upper, this shoe offers 100% waterproof protection in a rich, deep brown hue inspired by the iconic Guinness pint. It's a limited-edition look that performs in any weather.
• Lightweight Cushioning System: A responsive midsole paired with a cushioned insole delivers all-day support and step-in comfort - whether you're chasing birdies or heading to the 19th hole for a pint.

TravisMathew CMO, Leif Sunderland, said: "Partnering with Guinness felt like a natural fit, as both brands share a commitment to premium quality and storytelling.

"This collaboration brings together Guinness’ heritage with TravisMathew’s modern style in a way that feels fresh and true to both. With The Open at Royal Portrush this week, we’re excited to share this moment alongside a great moment in golf."

Guinness Senior Licensing Manager, Declan Hassett, added: "We’re delighted to launch our partnership with TravisMathew with a premium golf shoe that celebrates our commitment to quality, craftsmanship, and using the power of sport to create stories made for sharing."

Ahead of the launch, TravisMathew and Guinness visited the historic Askernish Golf Club - one of the last remaining authentic Old Tom Morris courses - on Scotland’s South Uist island in the Outer Hebrides. The visit inspired an emotive short film, capturing the spirit of collaboration through Guinness’ signature storytelling, while showcasing the exclusive product.

When you're watching - or attending - The Open at Royal Portrush, you are likely to spot the nearby Harbour Bar, famed for hosting Open stars in years past and serving a world-renowned pint of Guinness.

If you want to know more about the TravisMathew x Guinness Daily Pro Hybrid Plus Golf Shoe, please click here.