Akshay Bhatia is Ready For First Major of The Year With TravisMathew

For golfers - there is no question that this is probably Our Favourite Time of Year. Spring is in the air and the first major of the season is here and we simply can't wait to see what unfolds.

Having signed rising star Akshay Bhatia as its latest brand ambassador earlier this year, the young American is ready to represent golf apparel brand TravisMathew on the most iconic stage in the sport this week.

Twice a winner on the PGA Tour, Bhatia made his debut 12 months ago and finished in a credible tie for 35th, but many observers expect this hugely talented player to improve on that this time and potentially even challenge for the title.

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Clearly, organisers agree that he is a contender as the 23-year-old has been paired with Rory McIlroy and Ludvig Aberg, two of the tournament favourites, in a marquee grouping on Thursday and Friday.

This is a great showcase for Bhatia and for TravisMathew, who will have their limited-edition Our Favourite Time of Year collection sported by the left-hander in front of a large global audience of millions.

You can see what Bhatia will be wearing throughout the four rounds - which is fitting for both this event and for the optimistic joy of springtime.

Thursday - Round One

Bhatia will be teeing off alongside McIlroy and Aberg at 13:12 local time (18:12 UK time) clad in this apparel.

Friday - Round Two

This is always a crucial round as the cut is made, and Bhatia has an early tee time on Friday, heading out at 9:58 EDT (14:58 BST).

Saturday - Round Three

It's on this day that players jostle for position on the leaderboard to give them the best chance of success on Sunday.

Sunday - Round Four 

This is the day when legends are made and Akshay Bhatia will be determined to be part of that conversation.

For more information on TravisMathew's limited-edition Our Favourite Time of Year collection, please visit https://www.travismathew.co.uk/Our-Favourite-Time-Of-Year/c/221934.