Footjoy unveils 'MYJOYS' shoe for the 150th Open Championship
By: Adam Smith | Tue 06 Jul 2010
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FootJoy, the #1 Shoe and Glove in Golf, is delighted to announce the unveiling of their specially designed MyJoys shoe for the 150th Open Championship at St.Andrews, Scotland.
The market leading FJ ICON shoe has been transformed into four distinctive designs that will be worn at the home of golf by some of the World’s best golfers, and will feature the blue and white colours of Scotland’s National Flag in recognition of the tournament’s host, St.Andrews. Lee Westwood, Rory McIlroy, Henrik Stenson and Robert Karlsson are just a few of the high-profile players who will be wearing the design during the opening day’s play.
The MyJoys franchise was created to enable the personalisation of FootJoy’s market-leading golf shoes and has been a great success since its inception and a significant part of FootJoy’s market leading range. At the PGA Championship at Wentworth in May a number of high-profile players took part in the ‘MyJoys May’ promotion, which saw them wear shoes chosen for them by their fans via a specially created microsite. With some of the biggest and brightest names in golf interacting with the MyJoys programme, more and more amateur golfers have been following suit and creating their own unique designs.
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On this occasion FootJoy designers have specifically designed the MyJoys shoe in four variations of the FJ ICON and the players themselves have chosen their favourite. Westwood has chosen the asymmetric pattern, Ross Fisher will wear the contemporary sport saddle while Stenson and Karlsson both chose the traditional saddle.
Golfers across Europe can join in and design their very own pair via the MyJoys website, www.myjoys.co.uk , selecting a white base colour with a Blue Croc 450 saddle on any one of the FJ ICON patterns.
Whether it is the all round excellence of the all new FJ ICON™, the unrivalled stability of the SYNR- G™, or the reliable and consistent performance of DryJoys®, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.
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